Comcast’s Xfinity Service is launching a contest to hire an individual who will serve as the new voice of Xfinity in the sports social media space and go behind-the-scenes at some of the biggest nationwide sporting events in 2012, sharing exclusive insights and updates with fans.
The contest, entitled “Xfinity Presents: The Ultimate Sports Social Media Job,” runs from January 13 through March 25 in search of the next sports social media star. It has been put together by our friends at GMR Marketing and especially Brian Gainor.
The winner will receive a one-year salary and will be responsible for tweeting from the @XFINITYSports Twitter handle on continual basis, reporting live from premier sporting events throughout 2012, and educating and engaging avid sports fans in social media communities. In addition to live event access, the winner will also receive all the electronics for the ultimate sports pad, including televisions, home audio/video equipment, etc.
From January 13 – February 6, consumers can log on to Facebook.com/Xfinity and then go to the “Xfinity Presents: The Ultimate Sports Social Media Job” contest tab to submit video between 30 seconds and two-minutes in length explaining why they should be selected as the sports social media voice of Xfinity based on their sports knowledge, social media expertise, personality, and passion for Comcast.
The top video submissions will be featured on the Ultimate Sports Social Media Job contest tab located on Facebook.com/Xfinity for fans to vote on from February 9-19. The five entrants with the most votes will advance to the final round of the contest where they will cover one of five premier sports events the weekend of March 8-11.
Each candidate will receive access typically granted to event personnel, athletes and media and be asked to chronicle their live experiences behind-the-scenes with tweets, video uploads, and short posts that will be featured on the Xfinity Facebook contest tab as well as their own social media channels.
Following that weekend, a panel of celebrity judges will evaluate each performance and announce the winner of “Xfinity Presents: The Ultimate Sports Social Media Job” contest by March 25th. The winner will travel throughout the year to the biggest rivalry games, championship games, and premier sporting events.
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