10 simple ways to delight your fans

Ash Read is the founder of Nudge, a tool that helps you keep their customers happy with timely and meaningful replies on Twitter.

During the opening weekend of the Cricket World Cup I noticed a few tweets about @MCG Twitter account and their responsiveness to fans during the game between England and Australia.

Off the back of @MCG’s masterclass in Twitter customer service, Shane Harmon has already written a wonderful piece about Twitter Tips for Sports Stadiums, and today I want to focus more on some simple ways sporting organisations can delight fans and keep them coming back through the gates.

Continue reading 10 simple ways to delight your fans

Football League teams up with Twitter to give fans the chance to “Own The Arch”

The Football League is giving fans on Twitter around the world the chance to decide the colour of the Wembley arch as part of a unique first in the build up to Sunday’s Capital One Cup Final between Chelsea and Tottenham Hotspur.

The innovative social media vote is the first time the iconic arch has been utilised in this way to let fans decide how the national stadium looks ahead of a major Cup Final.  It will also be the first time it has ever been lit up in a football club’s colours.

Continue reading Football League teams up with Twitter to give fans the chance to “Own The Arch”

Kick It Out: How charities can make an impact on Social Media

Guest Post: Hash Piperdy joined Kick It Out in May 2014 and assists with the organisation’s website and social media output. Kick It Out can be reached @KickItOut, while Hash tweets from @Codenamehash.

If you follow football, you’ve probably heard of Kick It Out, or I suppose our previous name, the organisation formerly known as Let’s Kick Racism Out of Football. I joined the charity in May, after deciding I wanted to work in football, I wanted to move to London, and I wanted to do some good. Kick It Out ticked all the boxes.

I was shocked when I got here. Without looking on our WordPress-built site, how many people do you think work at a national charity that works within football? As a clue, most people who phone us trying to sell us something make the same mistake…

Continue reading Kick It Out: How charities can make an impact on Social Media

Man City launch new Wearables App ‘CityMatchday Wear’ in digital first

Barclays Premier League Champions, Manchester City FC, will unveil for the first time tomorrow a new match day app for wearable Android devices, becoming the first Football Club in the world to do so. The new app will be showcased during the Club’s Barclays Premier League tie against Hull City at the Etihad Stadium tomorrow afternoon.

Continue reading Man City launch new Wearables App ‘CityMatchday Wear’ in digital first

Interview with Digital Manager of the NFL’s Green Bay Packers

Despite narrowly missing out on Super Bowl XLIX, Green Bay Packers are one of the clubs leading the way when it comes to digital fan engagement – and as the only fan-owned NFL franchise, they’re in the perfect position to own the space.

I got the chance to share a beer with Garrison Cummings, Digital Manager for the Green Bay Packers, and talk about the Packers approach to digital content, and how it compares with the likes of Premier League football clubs.

Continue reading Interview with Digital Manager of the NFL’s Green Bay Packers

#DSLondon Jan 15 – Quick highlights from “How to succeed on YouTube”

Big thanks to Dan Pheysey (YouTube), Mike Antwi (Arsenal FC), Paul Machin (RedmenTV) and Nike Price (AMV BBDO) for taking the time out to give their insights into succeeding on YouTube last night.
Below is a quick Storify of the tweets that provide some of the insights into the discussions we had and some of the facts we learnt.

Continue reading #DSLondon Jan 15 – Quick highlights from “How to succeed on YouTube”

Digital Sport by Daniel McLaren & Guests

SEO Powered by Platinum SEO from Techblissonline