Following recent articles, including by yours truly, about the Ryder Cup not allowed ticket holders to upload images or video to social media during the tournament, the Ryder Cup team have come out with an announcement to clear things up.
Social media interaction, photography and the sharing of content are all going to be encouraged at The 2014 Ryder Cup, according to the organisers. Though not everywhere on the course.
Ryder Cup Europe has moved to reassure spectators that they will be allowed to take photos and video on their mobile phones during the event, and will be encouraged to share their experiences on social networks.
A range of initiatives are already in place for visitors to engage with when they arrive at the event. This includes the use of Radio Frequency Identification (RFID) technology, which will allow spectators to take part in fun activities around the course and share their experiences instantly on social media using a special wristband.
Ryder Cup Europe has also been working with the Scottish Government and mobile phone providers to provide ultrafast 4G wireless connections across the venue.
But organisers have rules in place for spectators on the course at Gleneagles in order to avoid disrupting players and the experience of other spectators. This is where it will still be hard for officials to police…
The use of cameras (and phones?) will be prohibited at each hole during play in order to avoid disrupting players and to enable a clear line of sight for all spectators, many of whom will be standing or sitting around the course rather than in a raised position in a grandstand.
Edward Kitson, Match Director of The 2014 Ryder Cup, said:
“We want people to share their stories online and feel part of The Ryder Cup. We have put in place a range of fantastic activities in the tented village and around the course that use technology to improve the visitor experience, and these are integrated with social networks. Selfies are positively encouraged and I expect to see plenty of them during the event.
“However, I’m sure everyone will understand that we have to draw a line in the interests of fair play and respect for the players and fellow spectators. Therefore no photography or video will be allowed during play at any hole. This is something we fully expect everyone to support given that The Ryder Cup is won and lost on very fine margins: we want to give the teams every chance of a level playing field and ensure everyone can see the action.”
Hopefully it will go smoothly but I imagine stopped people taking pictures of the final moments of the tournament will be exceptionally tough. It’s understandable that people trying to get a shot of their favourite player can be enormously off putting to said player, indeed there have been arguments between players and photographers/spectators about this for many years. It’s not just come about through the widespread use of social media.
Hopefully everything will go smoothly on the day, and fingers crossed for another victory for Europe!
Juventus have been making great strides and been amongst the pioneers in digital amongst Serie A teams. And it’s latest idea, #PirloIsNotImpressed, has seen great global success since its launch on 22 August.
Shot during our recent summer tour in Sydney, the entertaining skit features Juventus and Italy star Andrea Pirlo judging four acts who seek to impress him with their respective performances.
Famed for his dead-pan expression, Pirlo is unmoved by what he sees before the challenge is then passed over to the online community, who are encouraged to try and win him over by sending in their own attempts.
In less than 10 days, the video has registered over 1.5 million views, 850k on YouTube and 700k on Facebook, and the hashtag has commanded a reach of over 20 million (figures provided by Juventus FC). At its peak, the #PirloIsNotImpressed hashtag was used almost 3,000 times in one day.
In addition, #PirloIsNotImpressed has also been adopted by thousands of users in discussions unrelated to the world of football.
This engaging initiative continues to proceed and, after several Twitter replies along the lines of “nice try but better luck next time”, users remain eager to see if anything is capable of winning Pirlo’s approval.
We wait to see how the club choose to extend the campaign but it’s one that shows the success in testing an idea and letting it grow organically. It is now something that could go on for a long time with its own cult following.
This week it has been reported that guidelines have been issued to ticket holders warning them against posting images and video on social media for the duration of the tournament.
In a time when other sporting events are looking to capitalise on the proliferation of mobile phones, and second screen devices generally, it’s an interesting move that will prove hard to police. Imagine the winning putt or celebrations of the win not being posted to friends on Facebook as soon as it happens?
This doesn’t affect the millions who will be tuning in to watch Europe’s finest battle the US team. There will be a multitude of ways in which fans will be able to get their fix via digital but seeing the experiences of those on ground through their pictures won’t be one of them (more on that in another article soon).
With 250,000 people expected over the 6 days allowed to bring mobile phones onto the course (on silent) it’s going to be interesting to see how much officials enforce the rules which state;
“Images taken with a camera, mobile phone or other electronic device cannot be used for any purpose other than for private and domestic purposes. You must not sell, license, publish (including, without limitation, via Twitter or Facebook or any other social media site) or otherwise commercially exploit photographs.”
While texting is allowed, and calls in designated areas, mobile phones must be in silent mode at all times. Other prohibitions include a ban on autographs, running, personal mobility scooters and children under five.
A spokesman for Ryder Cup Europe told The Telegraph:
“The Ryder Cup is one of the world’s most recognised sporting events and as such we need to ensure that the brand, encompassing fair play, teamwork and camaraderie is protected at all times which means ensuring that images of the event are not used for monetary gain in a manner which may go against those principles.
“The taking of pictures during high pressure sporting events has also been shown to have an adverse effect on players, with shutter sounds and bright flashes proving to be a distraction at critical moments. It is not fair to compromise the sporting occasion for either the players or those spectating.”
One thing that may work in the organisers favour is the general lack of internet access at golf events. If they don’t add wifi stations around the course, as they did at the British Open this year, then the chance of 3G working with so many people around is going to be remote. Thus people will lose the moment and they wont be uploaded until they get home or to their hotel.
It’s not only the spectators who could be affected by this. The golfers involved are some of the heaviest users of social media, especially Twitter, in the sports world. The likes of Ian Poulter (1.7m fans), Justin Rose (363k), Rory McIlroy (2m), Bubba Watson (1.2m), Rickie Fowler (789k) and many of both teams have large followings to keep up to state – as well as appease sponsors.
Generally they are allowed to post pictures on practice days from on the course but not during playing days. Although The Telegraph talks about players not being able to use social media, the final decision on players using social media actually lies with the captain, in this case Paul McGinley, who isn’t active on social himself.
Back in 2010, when it was last held in Europe, one of the most entertaining aspects was following the players updates throughout the event as Europe went on to an exciting win. It was the first time social media was able to give us insights into golf’s greatest event and has remained popular with the games players and fans since.
Fingers crossed McGinley allows his players to remain active away from the course and we get to see McIlroy and his teammates celebrating with a selfie!
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Guest Post: Tom Kelk is a tech/sport blogger and Senior Social Exec at communications agency, Pitch. You can find him on Twitter (@TomKelk), LinkedIn and his blog
It arrived with quite a media force, “Premier League set to clamp down on unofficial Vine videos of goals as they get tough on copyright laws” announced the Independent, who were amongst a number of leading publications to debate the issue. We knew it was coming. It had to. Rights holders weren’t just going to sit-by and let it happen.
Policing it is a different matter, and one that the Premier League, Vine and Twitter will have their hands-full in achieving. Certainly, fans don’t seem too bothered by the warning so the ball is absolutely in the court of the Premier League to make a headline statement. One week on from the Premier League announcement, however, and Vine has given the Premier League another real headache.
In (finally) announcing an update, Vine has given users the opportunity to upload clips to the app, and edit clips within the app. We now have slow-mo, as well as being able to merge Vines together and all of this can be previewed and undone. Editing can go up to several layers of camera tools, such as focus lock, ghost mode and torch mode (for shooting in low-light).
This is a whole different ball-game, and one that rights-holders will not relish taking on. There will be a number of Twitter users eyeing-up this update with a view to starting historical sports accounts, for example, and these accounts will be especially difficult for rights-holders to police because it’s available to all.
Of course, users have been able to do this for a while, via a couple of methods. Nike for example have been doing this with hugely success.
However, the more casual consumer now has the control, and rights holders will have to be conscious of the use of historical content as policing live content is far easier than the murky world of older content.
So what does this all mean for the content on Vine? Well, we ran a little Twitter poll on whether this change was a good thing for fan engagement, or whether, in fact, it would limit the creativity of Vine users. Opinions were largely divided. Here are a few of the responses:
— Rhodri Williams (@VoyezLesprit) August 21, 2014
All very fair points, and there will be evident examples of each, I’m sure. What needs to be avoided, is Vine just becoming another simple media platform that shows short ads with little platform-specific effort. In its favour, Vine’s six-seconds means that users still have fit that content into such a short period of time and creativity is required to achieve that. For me, I’ll likely record the video on my normal camera and upload to Vine. This provides a better starting quality for content. Really, if there’s an appetite to create great Vine-specific content (and there’s a strong argument to say there should be), then the creativity won’t drop. What Nike does is still creative – it just takes more behind the scenes work before uploading.
What do you think? Will the creativity of the content on Vine improve or be lost? Will the Premier League lose its battle with Vine copyright infringers?