When Sport Goes Wrong….. Do You Have A Social Media Plan?
29 July 2010
Something that is often forgotten, or just ignored, in social media and in business generally is the need to plan for what could go wrong.
Featured Stories
London Sports Networker event is back!
28 July 2010
Back by popular request, The UK Sports Network's networking event returns to London one again this August as it teams up with Lewis Howes for an exciting sports professionals networking event at the Sports Bar & Grill in Marylebone.
Do you shout from the rooftops enough?
28 July 2010
We are nowhere near as good at self publicity when we are building up our on and off line profiles. Social Media provide us with a massive opportunity to let people know we are experts in our field and make connections around the world.
Posted in Brand, Social Media, Sport1 Comment
Our Team 2012 deserves your support, but, alternatives exist to get all involved
27 July 2010
Straight off the bat, if you have got the money then Our (your) Team 2012 deserves your support. If your company wants to get involved, but cannot afford the £10,000 +starting price, then other cheaper alternatives, and for the purposes of this article, not all of them involve me.
Posted in London 20121 Comment
Ardi Kolah launches CSR Survey with Judge Business School, Cambridge University
26 July 2010
Over the last 48 hours, senior sponsorship executives from 55 leading brand owners including adidas, Nike, BT, Barclays, LloydsTSB, Thomas Cook, Emirates, O2 and others received an invitation to take our short survey
Posted in Brand, Sponsorship1 Comment
What’s stopping sports teams from embracing social media?
26 July 2010
Over the past few months there are certain things that have become apparent when talking to sports teams and associations about social media.
Posted in Social Media, Sport4 Comments
The Coca-Cola celebration award celebrates CSR
22 July 2010
Coca-Cola showcased appealling marketing activations to leverage its partnership with the 2010 FIFA World Cup. The Trophy tour and the Celebrations ad are good examples.
Posted in Marketing, South Africa 2010, Sport1 Comment
Lessons from Social Media & Sport Summit (by Ed Hartigan)
21 July 2010
Looking at the case studies at #smsslondon from the teams, Liverpool FC and Lotus F1, it was evident that some basic business rules had been applied that other organizations could certainly learn from when starting out in social media.
Posted in Social Media, events1 Comment
London ‘Social Media & Sport Summit’ – RoundUp
20 July 2010
Last Thursday saw the Social Media & Sport Summit come to London for its second event in as many weeks. Here are the slides, a video interview with Matt Owen (Liverpool FC) and photo's from the day.
Posted in Social Media, Sport, events3 Comments
Is It Initiative-itis? The Minister Says Not
19 July 2010
Hugh Robertson, the Minister for Sport and the Olympics has gone on record on the pages of ‘Inside The Games’ lambasting my blog on the return of ‘Initiative-itis’ only five weeks after he had promised its end.
Posted in London 2012, Sport1 Comment
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