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Is Sponsorship being devalued by Social Media? Team GB launch interactive Pinterest Map showing history at the Olympic Games NBA and Google team up to bring fans Google Hangouts live during the NBA Draft #DSLondon9: Data Driven Sport Event Interview: How Wimbledon has become one of the most digital events in sport
 
Is Sponsorship being devalued by Social Media?

Is Sponsorship being devalued by Social Media?

Does the traditional sponsorship model need altering to include further digital rights and should sponsors be negotiating harder to get this cover? Tom Kelk takes a look at this years FIFA World Cup in Brazil.

Team GB launch interactive Pinterest Map showing history at the Olympic Games

Team GB launch interactive Pinterest Map showing history at the Olympic Games

Today, Team GB have launched an interactive Pinterest Map which looks at its entire history at the Olympic Games. From Launceston Elliot in Athens 1896 to the men’s curling Silver at Sochi 2014 and all the medals won in-between

NBA and Google team up to bring fans Google Hangouts live during the NBA Draft

NBA and Google team up to bring fans Google Hangouts live during the NBA Draft

NBA have teamed up with Google+ to give fans greater access by allowing them the opportunity to speak live with the top draft picks using Google+ Hangouts just moments after the players have been selected

#DSLondon9: Data Driven Sport Event

#DSLondon9: Data Driven Sport Event

Tomorrow sees the 9th edition of Digital Sport London take place at Old Street. Once again we'll be taking up residence at The Bakery where we'll be handing out free beers, giving you some insights into what happening on social media around the World Cup and listening to some of the leading players around the use of data in sport.

Interview: How Wimbledon has become one of the most digital events in sport

Interview: How Wimbledon has become one of the most digital events in sport

I was lucky enough to have the opportunity to speak with Alexandra Willis, Content and Communications Manager at the AELTC. She gave some great insights into what to expect at Wimbledon across digital including IBM Social Media Command Centre and 'Hill Vs World'

Is Sponsorship being devalued by Social Media?

Is Sponsorship being devalued by Social Media?

30 June 2014

Does the traditional sponsorship model need altering to include further digital rights and should sponsors be negotiating harder to get this cover? Tom Kelk takes a look at this years FIFA World Cup in Brazil.

Read the full story

Posted in Opinion0 Comments

Team GB launch interactive Pinterest Map showing history at the Olympic Games

Team GB launch interactive Pinterest Map showing history at the Olympic Games

27 June 2014

Today, Team GB have launched an interactive Pinterest Map which looks at its entire history at the Olympic Games. From Launceston Elliot in Athens 1896 to the men’s curling Silver at Sochi 2014 and all the medals won in-between

Read the full story

Posted in News0 Comments

NBA and Google team up to bring fans Google Hangouts live during the NBA Draft

NBA and Google team up to bring fans Google Hangouts live during the NBA Draft

27 June 2014

NBA have teamed up with Google+ to give fans greater access by allowing them the opportunity to speak live with the top draft picks using Google+ Hangouts just moments after the players have been selected

Read the full story

Posted in News0 Comments

#DSLondon9: Data Driven Sport Event

#DSLondon9: Data Driven Sport Event

24 June 2014

Tomorrow sees the 9th edition of Digital Sport London take place at Old Street. Once again we'll be taking up residence at The Bakery where we'll be handing out free beers, giving you some insights into what happening on social media around the World Cup and listening to some of the leading players around the use of data in sport.

Read the full story

Posted in Events0 Comments

Interview: How Wimbledon has become one of the most digital events in sport

Interview: How Wimbledon has become one of the most digital events in sport

20 June 2014

I was lucky enough to have the opportunity to speak with Alexandra Willis, Content and Communications Manager at the AELTC. She gave some great insights into what to expect at Wimbledon across digital including IBM Social Media Command Centre and 'Hill Vs World'

Read the full story

Posted in Interview0 Comments

Scarlets Rugby bring Season Ticket flyer to life using AR

Scarlets Rugby bring Season Ticket flyer to life using AR

18 June 2014

Welsh rugby club, Scarlets Rugby, have teamed up with augmented reality innovators Blippar to launch a new interactive flyer in a bid to get a sales boost of 2014/15 season tickets . Blippar is the leading mobile image-recognition platform for publishers, brands and advertisers and brings all types of print products to life. Aside from [...]

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Posted in Press Release0 Comments

ITV to share near-live video highlights of the World Cup

ITV to share near-live video highlights of the World Cup

12 June 2014

ITV will be sharing near-live highlights of the FIFA World Cup to ITV.com and social platforms following a deal with Grabyo, the real-time video company

Read the full story

Posted in Press Release0 Comments

The Premier League 2013/14 Facebook Recap [infographic]

The Premier League 2013/14 Facebook Recap [infographic]

12 June 2014

Social media analytics company Locowise have released an interesting infographic that gives a thorough breakdown, and a number of interesting stats about how Premier League teams have been performing on Facebook.

Read the full story

Posted in Research0 Comments

Wimbledon to bring near-live video highlights to a global digital audience

Wimbledon to bring near-live video highlights to a global digital audience

11 June 2014

Grabyo, the real-time video company, is today announcing a major deal with The All England Lawn Tennis Club (AELTC) to bring near-live highlights from Wimbledon to a global digital audience of billions

Read the full story

Posted in Press Release0 Comments

Liverpool FC release their Facebook World Cup predictions

Liverpool FC release their Facebook World Cup predictions

11 June 2014

Millions of fans around the world will watch the World Cup kick off on Thursday but just how far would your national team get if the outcome of the tournament was actually determined by how many followers each country has on LFC's official Facebook page?

Read the full story

Posted in World Cup0 Comments

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