Posted on30 April 2013.
Last week I wrote a post that focused on Eye of the Fan which is an innovative campaign run by Turkish Airlines. This operates via a series of cameras that are attached to a ‘fan’ who has been given complete, unrestricted access to the ‘Final Four’ and reacts to tweeted requests from contributors.
Since then, Turkish Airlines have released a slick 2013 campaign teaser trailer (check it out below).
An addition to the 2013 campaign is ‘#whoisup’. This is a new hashtag to find someone to accompany the ‘UpTeam’ behind the scenes at the Final Four event in London. Users have to upload their favourite fan photo with the hashtag #whoisup to be in with a chance of joining the Team. Another addition is that the best tweets will be transferred into ‘fan-banners’ that will held up in the crowd for the arena to see – and also viewable by the TV audiences.This is a great example of an integrated multi-media campaign and I look forward to watching it in action.