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	<title>Comments on: Walcott plays a PR blinder as FA/Capello lose out to Twitter</title>
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	<link>http://www.theuksportsnetwork.com/walcott-plays-a-pr-blinder-as-facapello-lose-out-to-twitter</link>
	<description>Social Media and Sport in the UK</description>
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		<title>By: Elle</title>
		<link>http://www.theuksportsnetwork.com/walcott-plays-a-pr-blinder-as-facapello-lose-out-to-twitter/comment-page-1#comment-459</link>
		<dc:creator>Elle</dc:creator>
		<pubDate>Wed, 09 Jun 2010 17:16:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.theuksportsnetwork.com/?p=1089#comment-459</guid>
		<description>I think Walcott handled this brilliantly. His tweet was succinct and gracious. How can it affect his future on the team? Rather than wait for hear it from the media, he put it out there himself in a classy way and said what he needed to say.  
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		<content:encoded><![CDATA[<p>I think Walcott handled this brilliantly. His tweet was succinct and gracious. How can it affect his future on the team? Rather than wait for hear it from the media, he put it out there himself in a classy way and said what he needed to say.</p>
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		<title>By: Joel Seymour-Hyde</title>
		<link>http://www.theuksportsnetwork.com/walcott-plays-a-pr-blinder-as-facapello-lose-out-to-twitter/comment-page-1#comment-429</link>
		<dc:creator>Joel Seymour-Hyde</dc:creator>
		<pubDate>Wed, 02 Jun 2010 15:59:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.theuksportsnetwork.com/?p=1089#comment-429</guid>
		<description>Agreed. No sure wishing the team luck in SA is &#039;world class&#039;. Surely just the copy and paste sentiments that any sportsperson who doesn&#039;t make the cut or loses in a knock out tournament issues?  
 
In addition I think it&#039;s a bit harsh to criticise the FA for not being able to manage this process perfectly. A number of the rumours yesterday were completely spurious (and just plain wrong - how many times did I see on a twitter page that SWP was out of the squad?). I&#039;m not quite sure how you expect the FA to control people just making stuff up. In addition to that, the only people who knew what was happening were the players in question and Capello. If the players can&#039;t keep their mouths shut for a few hours, then that is just human error rather than a failure of the FA&#039;s social media strategy.  
 
Twitter et al do allow for instant transfer of news and information, and that will always be a challenge for organisations in the public eye. However, I would much rather my national manager showed a human touch by informing the players directly, and relying on them to keep quiet until it was officially announced, instead of the alternative option of sending the unlucky 7 an email at 10am on the dot breaking the bad news. This is of course the alternative option, and one that the FA will undoubtedly implement if the players are unable to do their bit to control the rumour mill.  </description>
		<content:encoded><![CDATA[<p>Agreed. No sure wishing the team luck in SA is &#039;world class&#039;. Surely just the copy and paste sentiments that any sportsperson who doesn&#039;t make the cut or loses in a knock out tournament issues?  </p>
<p>In addition I think it&#039;s a bit harsh to criticise the FA for not being able to manage this process perfectly. A number of the rumours yesterday were completely spurious (and just plain wrong &#8211; how many times did I see on a twitter page that SWP was out of the squad?). I&#039;m not quite sure how you expect the FA to control people just making stuff up. In addition to that, the only people who knew what was happening were the players in question and Capello. If the players can&#039;t keep their mouths shut for a few hours, then that is just human error rather than a failure of the FA&#039;s social media strategy.  </p>
<p>Twitter et al do allow for instant transfer of news and information, and that will always be a challenge for organisations in the public eye. However, I would much rather my national manager showed a human touch by informing the players directly, and relying on them to keep quiet until it was officially announced, instead of the alternative option of sending the unlucky 7 an email at 10am on the dot breaking the bad news. This is of course the alternative option, and one that the FA will undoubtedly implement if the players are unable to do their bit to control the rumour mill.</p>
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		<title>By: Lineal Hazed</title>
		<link>http://www.theuksportsnetwork.com/walcott-plays-a-pr-blinder-as-facapello-lose-out-to-twitter/comment-page-1#comment-428</link>
		<dc:creator>Lineal Hazed</dc:creator>
		<pubDate>Wed, 02 Jun 2010 08:54:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.theuksportsnetwork.com/?p=1089#comment-428</guid>
		<description>Though I agree with some of the sentiments above, am not sure it will do his longer-term England prospects much good to be leaking the news before the official announcement. &#039;World Class PR&#039;? More like World Class short-termism. </description>
		<content:encoded><![CDATA[<p>Though I agree with some of the sentiments above, am not sure it will do his longer-term England prospects much good to be leaking the news before the official announcement. &#039;World Class PR&#039;? More like World Class short-termism.</p>
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		<title>By: theuksn</title>
		<link>http://www.theuksportsnetwork.com/walcott-plays-a-pr-blinder-as-facapello-lose-out-to-twitter/comment-page-1#comment-427</link>
		<dc:creator>theuksn</dc:creator>
		<pubDate>Wed, 02 Jun 2010 08:28:59 +0000</pubDate>
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		<content:encoded><![CDATA[<p>testing comments section&#8230;</p>
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