Today, Team GB have launched an interactive Pinterest Map which looks at its entire history at the Olympic Games. In a really attractive looking activation they have come up with something that will fascinate fans in a really interactive way.
From Launceston Elliot in Athens 1896 to the men’s curling Silver at Sochi 2014 and all the medals won in-between, you can take a trip around the world and relive Team GB’s Olympic History: http://www.pinterest.com/teamgb/team-gbs-olympic-history/
The interactive map also features medal successes, Olympic Games logos and other top Team GB moments covering every Olympic Games from 1896 to 2014. Pinterest forms part of Team GB’s social media strategy on the road to Rio 2016 as Team GB aim to engage with new audiences and fans.
Over the coming weeks Team GB will also roll out the historical timeline on its Facebook page, with one winter and summer Olympic Game being released each day. The timeline will feature as Facebook milestones and a photo album full of Team GB moments, stadium pictures and medal tallies.
When I recently ran a recent event looking at the World Cup in London, I asked Alex at FIFA if he had a question for the panel over Twitter. He asked what they thought FIFA could do better and more of, and the response was to utilise their massive World Cup archive.
That is just what Team GB are doing here and are using both Pinterest and Facebook to do this. Two of the most visual platforms out there, to bring their digital archive to life.