Tag Archives: YouTube

#CoolJob: Audience Development / Social Media Manager

Audience Development / Social Media Manager, Digital
Full Time
FremantleMedia Limited, London

FremantleMedia UK Interactive are expanding their digital football project and are looking for a multi-skilled Audience Development & Social Media Manager to work across numerous fan channels. They’re looking for a digital media professional with a keen interest in football and in YouTube.

Continue reading #CoolJob: Audience Development / Social Media Manager

#DSLondon Jan 15 – Quick highlights from “How to succeed on YouTube”

Big thanks to Dan Pheysey (YouTube), Mike Antwi (Arsenal FC), Paul Machin (RedmenTV) and Nike Price (AMV BBDO) for taking the time out to give their insights into succeeding on YouTube last night.
Below is a quick Storify of the tweets that provide some of the insights into the discussions we had and some of the facts we learnt.

Continue reading #DSLondon Jan 15 – Quick highlights from “How to succeed on YouTube”

Ball Street and Vauxhall launch new ‘Home Nations Football Show’

A brand-new show has launched on the Vauxhall Football TV YouTube channel, previewing the latest Home Nations fixtures.

The Vauxhall Home Nations Football Show looks ahead to England, Northern Ireland, Scotland and Wales’ upcoming games in a 30-minute special.

Filmed in partnership with popular YouTube channel Ball Street, the Vauxhall Home Nations Football Show, features special guests from each Home Nation.

Continue reading Ball Street and Vauxhall launch new ‘Home Nations Football Show’

Europe retain the Ryder Cup – How it played out on social media

Yesterday saw the by then expected win for Team Europe as they took their 10-6 overnight lead from Saturday and turned it into a 16 1/2 – 11 1/2 win.

Over the course of the week, the buzz was building for the Gleneagles based tournament as the best players from the US and Europe went head-to-head.

But there were also big things happening away from the main play, as organisers looked to make it the most digital golf event ever.  With 3 main Twitter accounts being the ones to follow, with @rydercup, @rydercupEUROPE and @rydercupUSA. The event is also great in the fact that so many of players are very active on social media, especially Twitter. Giving fans great insights into what goes on behind the scenes.

Continue reading Europe retain the Ryder Cup – How it played out on social media

Juventus nail it with #PirloIsNotImpressed

Juventus have been making great strides and been amongst the pioneers in digital amongst Serie A teams. And it’s latest idea, #PirloIsNotImpressed, has seen great global success since its launch on 22 August.

Shot during our recent summer tour in Sydney, the entertaining skit features Juventus and Italy star Andrea Pirlo judging four acts who seek to impress him with their respective performances.

Famed for his dead-pan expression, Pirlo is unmoved by what he sees before the challenge is then passed over to the online community, who are encouraged to try and win him over by sending in their own attempts.

In less than 10 days, the video has registered over 1.5 million views, 850k on YouTube and 700k on Facebook, and the hashtag has commanded a reach of over 20 million (figures provided by Juventus FC). At its peak, the #PirloIsNotImpressed hashtag was used almost 3,000 times in one day.

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In addition, #PirloIsNotImpressed has also been adopted by thousands of users in discussions unrelated to the world of football.

This engaging initiative continues to proceed and, after several Twitter replies along the lines of “nice try but better luck next time”, users remain eager to see if  anything is capable of winning Pirlo’s approval.

We wait to see how the club choose to extend the campaign but it’s one that shows the success in testing an idea and letting it grow organically. It is now something that could go on for a long time with its own cult following.

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#CoolJob: Audience Development Researcher – FullTimeDEVILS

JOB TITLE:

Audience Development Researcher – FullTimeDEVILS

 

CONTRACT:

ASAP – Dec (possibly permanent)

 

JOB ROLE:

– to grow the FullTimeDEVILS audience by building relationships on YouTube, other social media platforms, football websites and mainstream media

– to maintain and optimise the FullTimeDEVILS YouTube channel

– management of the FullTimeDEVILS accounts on various social media platforms

– generating editorial ideas and assisting team with video production

 

KEY REQUIREMENTS/SKILLS

– an avid Manchester United fan with knowledge of the club, community and local area

– working knowledge of YouTube and social media platforms

– confident short form writing/blogging ability

– working knowledge of video production techniques

– self-starter; willing to create and maximise opportunities for the channel

– applicants should be comfortable in a football environment

– ability to work under pressure and in a fast-turnaround/news environment

 

ADDITIONAL SKILLS (DESIRABLE)

– good contact list within football blogging community

– video editing experience (Final Cut, Adobe Premiere)

– basic video shooting skills

– basic image editing (Photoshop, After Effects)

– website SEO experience

– on-camera vlogging/presenting experience

 

LOCATION

London/Manchester – travel will be required

 

SALARY

TBC

 

Please send your covering letter and CV into Neil Smythe on neil@resolutionsquare.com