Guest Post: David Johnson is Commercial Director at Skylab. David has vast experience as a digital video content strategist, and as a broadcast manager for the 2004 Olympic Games, two FIFA World Cups, two UEFA Euros, and a UEFA Champions League Final. He is also an award-winning creative director/producer.
How many people walk through the doors to a sports venue each time there’s a major event, is it hundreds? Thousands? Tens of thousands, perhaps? The possibility of connecting with each and every of them and deliver tailor made content directly to them has never been more real thanks to the continually and rapidly developing digital landscape.
Guest Post: David Johnson is the Commercial Director at Skylab, who has vast experience as a digital video content strategist, and as a broadcast manager for the 2004 Olympic Games, two FIFA World Cups, two UEFA Euros, and a UEFA Champions League Final. He is also an award-winning creative director/producer.
There is an increasing appetite for media-rich experiences delivered on mobile devices, with 5.6 billion mobile devices estimated to be in use by 2015 globally, and the trend will continue at an increasingly rapid rate accompanied by a projected increase of over 2,600 per cent in mobile data transfers.
This is a guest post by Luca Massaro, Managing Director of We Play. We Play are a digital sports agency that specialise in commercialising the relationship between brands and sports fans.
Owned by Twitter and released less than two years ago, mobile storytelling platform Vine has so far been one of the great success stories of the social media revolution. Its rise has been meteoric in that time and few – if any – Internet users will not have stopped to watch one of the platform’s 1 billion daily loops. Suffice to say, Vine has changed the way marketing teams think of the medium of video.
An update from this years event…
The introduction of Radio Frequency Identification (RFID) at this year’s Ryder Cup has proved a huge success with almost 45,000 interactions across the six day tournament, 23-28 September.
- 46% of visitors pre-registered wristbands
- 44,527 total interactions
- 33 RFID social media touch points located across the course
- Seven different activations to take part in, including BMW, Standard Life Investments and Sky Sports activations
- 59,176 email accounts linked to wristbands
- 44% of people who took part were aged 45-65
- 5,818 miles walked by visitors on the ‘Walk the Course’ activation
Yesterday saw the by then expected win for Team Europe as they took their 10-6 overnight lead from Saturday and turned it into a 16 1/2 – 11 1/2 win.
Over the course of the week, the buzz was building for the Gleneagles based tournament as the best players from the US and Europe went head-to-head.
But there were also big things happening away from the main play, as organisers looked to make it the most digital golf event ever. With 3 main Twitter accounts being the ones to follow, with @rydercup, @rydercupEUROPE and @rydercupUSA. The event is also great in the fact that so many of players are very active on social media, especially Twitter. Giving fans great insights into what goes on behind the scenes.
Tomorrow sees the start of one of the most anticipated sports events of the year, the Ryder Cup. Where the best talent from Europe take on the might of the US on the PGA Centenary Course at Gleneagles, Scotland in the ultimate team golf tournament.
But away from what the players are doing on the course there will be plenty happening to give fans more information, entertainment and interaction than ever before. Earlier in the summer we spoke to the R&A’s Kevin Bain about their plans for the British Open, this event takes it onto the next level for fan engagement.
Saf Hossain is a Social Media Manager at We Play. We Play is a London-based sports social media agency helping brands commercialise their relationship with fans.
In an announcement that surprised very few people last week, Cupertino’s finest revealed the first ever Apple Watch. Many commentators are predicting that, like mp3 players, smartphones and tablets, Apple’s arrival into the smartwatch market provides wearable technology with mainstream appeal and long-term staying power.
Even the most casual of sports fan cannot fail to have noticed the increasing influence technology has on sport and for people at the sharp end of the industry, this influence is even more significant.
The coaches, referees, broadcasters and athletes who are immersed daily in sport, prosper hugely from technology’s offerings and so it’s only right that the people behind the innovations are justly recognized.
In a year that has seen a World Cup, an Olympics, a Commonwealth Games and a Ryder Cup as well as the launch of new initiatives such as Formula E, there have been some stand-out uses of technology. The introduction of goal line technology at the World Cup finals caused headlines before the tournament, whilst vanishing foam captured audiences’ attention during the contest.
The AELTC has announced that they shared more than 300 short clips across Facebook and Twitter during the tournament, generating over 3.5m clip plays using Grabyo’s video platform.
Facebook saw the largest number of Wimbledon clip plays with over 1.5m views (42.9%), while 1.4m (40.6%) were on Twitter and nearly 600k (16.4%) were viewed within the Wimbledon.com based video gallery powered by Grabyo.
Guest Post: Tom Kelk is a tech/sport blogger and Senior Social Exec at communications agency, Pitch. You can find him on Twitter (@TomKelk), LinkedIn and his blog
It arrived with quite a media force, “Premier League set to clamp down on unofficial Vine videos of goals as they get tough on copyright laws” announced the Independent, who were amongst a number of leading publications to debate the issue. We knew it was coming. It had to. Rights holders weren’t just going to sit-by and let it happen.