Tag Archive | "technology"

Record breaking fixtures release day for the Football League on digital


Last month saw one of the most anticipated days in the football league calendar take place, the release of the 2014/15 season fixtures.

The Sky Bet Championship, Sky bet League 1 and 2 fixtures were revealed at 9am across all club websites on Wednesday 18th June. The clamor to get this information first led to nearly 2.5m page views in 24 hours!

A whole series of stats saw a record breaking day for the Football League on digital. The league and its technology partners, Sapient Nitro, Perform Group, Scribble Live and Akamai worked closely together to ensure fans got all the news and info they would need across multiple devices and in time. This led to some interesting stats;

  • 1,002,228 unique visitors across club sites and football-league.com
  • This was a 30% increase on the 736,993 on the same day in 2013
  • Total page views were up 75% to 2,411,426
  • Fans spent on average 2 minutes on their mobile, compared with 30 seconds last year
  • Nearly 674k views on mobile, an increase of 135%

So what led to these dramatic increases? We caught up quickly with the Football League’s Digital Director Russell Scott to find out more. One of main questions was how they managed to increase time fans spent on mobile so dramatically. It turns out there were two key changes that have taken place during the last year;

1. Content, and loads of it. The volume of content produced by clubs over the last 12 months has more than doubled, quite simply twice as much for fans to look at. More importantly the clubs use of content schedules and live blogging have enabled them to produce more engaging content that entertains fans and keeps them coming back for more.

2. We recently launched a new mobile site for all clubs. A simple responsive site that focuses on surfacing a large amount of short-form scrollable shareable content. The change is having a significant impact on user behavior, frequency of visit is growing steadily and user numbers are climbing significantly (YoY growth of around 40% last month). Clearly this again underpinned by the great content clubs are publishing. Of particular note are the clubs who schedule in early morning news every day, fans quickly learn that visiting the club site before 8 in the morning is a rewarding experience and we see overall mobile audience grow.

 

Fixture release day is the biggest day for football; club websites, with transfer deadline days being the only other dates that generate a similar amount of traffic. Thus it’s key to getting it right and all the partners have a role to play in it.

Sapient Nitro planned a key role in ensuring that all the fixtures were released at exactly 9am across all 90 club sites in one go with no delay, as well as planning to manage a high capacity audience (peaked at over 60k concurrent users just after 9am).

Scribble Live was used to power the club wall page or a dedicated fixture release live blog embedded in an article on each club site. Enabling clubs to publish immediate reaction to the fixtures and then follow that with views from others in the club, fans and pull content from social media.

Meanwhile, Perform published the fixtures across football-league.com and ensured all references in the Player product were updated. And the Akamai platform was used to manage content delivery and ensure site speed was high even under the high variable number of users. A true team effort!

“The day of the fixtures release is always the biggest day of the year for club websites so we’re delighted to breaks records once again. The Football League interactive network of 90 clubs across the Premier League, Football League and Football Conference has once again demonstrated the great strength of all these clubs working together.”

It sounds like there are more plans afoot for the new season, which I hope to catch up with Russell and speak to him about for the site in the next few weeks.

 

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Formula E launches, complete with social media ‘Fanboost’ feature


Guest Post: Tom Kelk is a tech/sport blogger and Senior Social Exec at communications agency, Pitch. You can find him on Twitter (@TomKelk)

Formula E? Ring any bells? Well it will do – very soon. The Formula Electric series sparks off in Beijing in September and takes off around the world to destinations including Long Beach, LA, Punta del Esta and it finishes in Battersea Park, London.

It features global brands such a Virgin Racing, Audi, Amlin and more. Drivers like Jaime Alguersuari, Sam Bird, Bruno Senna and Lucas De Grassi are all taking part.

There’s much to be excited about the series – it’s street racing, it’s cutting-edge technology and it’s largely a step into the unknown. For us social media and digital geeks though, Formula E has opened something very exciting today and its called ‘Fanboost’.

During a Formula E race, each driver will get three ‘boosts’ that increase the power output of the car from 133kw to 200kw – certainly enough for an overtake. But here’s where it gets interesting. Fans can vote online for their favourite drivers, and the three drivers with the most votes receive one further 2.5 second boost. This means that fans can have a direct influence on the outcome of a race, which is hugely forward-thinking.

So how do users vote? Fans can vote at http://fanboost.fiaformulae.com from today as well as the Official Formula E Facebook, Twitter and SinaWeibo pages and via the official Formula E app, which launches on September 1.The three winners will be announced just 20 minutes before the start of the race.

Exciting concept and one that is sure to help the series take off! What do you think of the idea?

(*Disclosure: Tom works at Pitch Communications who work with Virgin Racing FE on the Formula E series.)

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Interview: How Wimbledon has become one of the most digital events in sport


This week I was lucky enough to have the opportunity to speak with Alexandra Willis. She is the Content and Communications Manager at the All England Lawn Tennis Club (AELTC) who look after Wimbledon. Meaning she is one busy lady at the moment!

The 2 week event starts on Monday with reigning champion Andy Murray number 3 seed, though probably not one of the favourites on 2014 form. The event has also been in the news with new initiatives with IBM and #DSLondon sponsor Grabyo. So what can we expect to see this year to keep fans engaged both at the event and watching from their homes?

To start with I asked Alexandra about the new IBM Social Media Command Centre, a platform that has been developed as a behind-the-scenes tool rather than publicly available. There are two main areas in which it will benefit both parties..

“It’s a great tool for IBM to use to monitor social buzz, enabling them to be able to balance their hosting requirements. So they know when to ramp it up when there is a rush of traffic and also scale down when things are a little quieter.  For us it’s about being able to see what the main topics people are talking about are and adjusting editorially. A good example would be Eugenie Bouchard in Australia when she reached the semi-finals – we can react and then tailor the content accordingly, making sure people people receive what they’re interested in at that particular time.”

But it’s not only from an editorial perspective that the Command Centre is helpful. They will also be able to see where people are tweeting from, who the influencers are, what are the trending topics and how people are responding to their posts, either positively or negatively. They’ve also made sure that they are screen grab-able so that they can fed into broadcast if needed and also enable them to produce a daily digest looking at who the buzz has been about.

Social Command Centre

Another big new move this year is the recent deal with real-time video sharing platform Grabyo. It’s not a new concept as both the US Open and Australian Open have done similar with recent Twitter acquisition SnappyTV, but it’s a really interesting one that fans will love.

“We were impressed by the capability to share video content in real-time. We’ve decided not to commercialise it and instead are putting our focus into ensuring it is the best fit possible for our output. We want to encourage people to tune into broadcast and engage with matches. We’ll be showing moments such as walk-ons, crowd reactions and funny moments rather than match highlights. We’re not competing with the broadcasters but complementing what they do and encouraging people to tune in.”

Another IBM/Wimbledon initiative that has gained the attention of many in the industry, especially following a launch event at the Apple Store in Covent Garden with Tim Henman last week. In previous years the technology has concentrated on interacting with fans who are not at the tournament. Now they want to bring those visiting the famous venue more into the fold.

This ‘Hill Vs World‘ idea has been born out of wanting to interact with all fans no matter where they are. Using the IBM Social Media Command Centre to power it, they will be asking fans questions throughout the tournament. The difference here is that fans on Henman Hill will be asked a question and a hashtag to respond. The same question will be asked on other platforms and in broadcast with another hashtag. Then they’ll compare the answers, a bit like a Twitter battle, pitching both sets of fans against each other.

Hill Vs World

One issue that tennis has to face every two years is a clash with major football tournaments, such as the World Cup. So I asked Alexandra how they deal with this. Do they just ignore it and go on as usual or embrace it?

“We’re not going to ignore the fact the World Cup is taking place, in fact quite the opposite. On Google Plus we’re running a fun campaign where we’re asking fans to send in their photos of where they’re watching Wimbledon. It doesn’t matter if you’re in Brazil for the football or anywhere else in the world. If we tried to ignore it then it would be counterproductive. It’s also interesting to see what impact second screen viewing will have and see if the World Cup actually has less of an impact than usual.”

Google Plus has long been a platform that has split opinion within the industry, not just in sport but digital as a whole. But it’s one that Wimbledon has embraced and seen them grow to above the 1m fan mark. So how did they achieve this?

“In 2013 we ran a competition where we asked fans to send in photos of them in their Wimbledon whites or showing the grass they were playing on. People really like the creative engagement and getting involved. Our success has been in sharing pictures, both our own and fans, and the link with YouTube is also strong. Tailoring content for specific platforms is important and I think fans appreciate that.”

So what else can we expect across the Wimbledon social media platforms? On Twitter they will have a Twitter Mirror installed in the queue and they’ll be asking people to get involved with a daily selfie competition. On Instagram they will be installing an ‘InstaBooth’ in the player’s lounge where the players will be giving their thoughts on how the day has gone and other behind-the-scenes info.

The ‘Live at Wimbledon’ shows will be back on YouTube. Providing daily content from every day of the competition with their studio set up and commentators giving fans alternative insights into the game. There may be a Google Hangout or two but the issue of player access means that this is hard to plan for.

Another interesting area for events such as Wimbledon is, what do you do to engage with fans and carry on using social media platforms for the other 50 weeks of the year?  It turns out to be one that is very much down to the event owners themselves and there is no set rule.

“This is where social media has proved to be really strong for us. People appreciate updates from around the year, whether it be the courts covered in snow or players turning up for a hit. Some of it is planned and some is done on the fly. We don’t know when a player might turn up but we do know when certain events are happening so we are able to plan for them.”

At the end of the tournament, all these activations and ideas will be looked at both internally and externally and everyone will have a view on whether it was a success. But what does success look like for Alexandra?

“Numbers are not so important to us. It’s more about engaging with fans and ensuring anyone who wants to follow the event can do so. The perception of the brand and ensuring that all fans have a good experience across all platforms is really important to us. Last year we saw almost 20m users across all devices, with over 50% coming from mobile devices. Although we’re expecting a bit of a dip this year due to the World Cup.”

Thanks to Alexandra for taking time out to speak with me during what must be one of the most hectic weeks of her year. You can follow Alexandra on @Alex_Willis and make sure you catch the tournament which starts on Monday!

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Scarlets Rugby bring Season Ticket flyer to life using AR


Welsh rugby club, Scarlets Rugby, have teamed up with augmented reality innovators Blippar to launch a new interactive flyer in a bid to get a sales boost of 2014/15 season tickets .

Blippar is the leading mobile image-recognition platform for publishers, brands and advertisers and brings all types of print products to life. Aside from Scarlets Rugby they have worked with Pepsi, TIME Inc, Unilever, Nestle, P&G, Jaguar and many others. So the club’s in good company!

The ‘Invest. Inspire. Ignite.’ flyer launched today gives the reader a through-the-looking-glass view of Scarlets matchday including a walk through the home dressing room. With the help of Blippar, the Scarlets bring the static, physical world to life enhancing supporters’ Parc y Scarlets matchday experience wherever they are.

“As a leading sports club and facilities venue we have already showed our ambition to become a showcase for energy efficiency within stadia environments shortlisted as one of six finalists across the globe in Stadium Business Summit Awards. Today’s release of our interactive flyer shows what ambition we have to make strides in other areas of the business.

Scarlets is a name that resonates across the rugby world and we continue to strive to be the best. We are excited by the release of our interactive flyer and hope that our supporters will welcome this interactive communication tool. This is merely a taste of what’s to come!” – Scarlets General Manager, Jon Daniels

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It’s an interesting move, a first for a UK rugby club. We’ve seen glimpses of the use of AR in sport before through the Aurasma‘s sponsorship of Tottenham Hotspur. When first announced the new kit launch campaign had AR integrated into it and proved a hit with fans and the industry. And this was back in 2011! But we’ve not seen any major take up, missing out on the possibilities that the use of AR provides. To many it may be seen as cost prohibitive?

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It will be interesting to see both the pick up from trade (and normal) press and, more importantly, the fans. The final measure will be season ticket sales for the 2014-15 season, then it will be seen if it lasts more than the one summer promo.

Love to hear your thoughts below…

 

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Wimbledon to bring near-live video highlights to a global digital audience


Grabyo, the real-time video company, is today announcing a major deal with The All England Lawn Tennis Club (AELTC) to bring near-live highlights from Wimbledon to a global digital audience of billions. The partnership will see the AELTC share real-time video highlights to tennis fans on Facebook, Twitter, Google+ and YouTube, in order to engage social media users and drive tune-in for broadcasters around the world.

As the longest running and most prestigious tennis tournament, The Championships, Wimbledon, already attracts a billion-strong television audience globally. By sharing near-live match clips and audience reactions from Centre Court, No.1 Court and No.2 Court across Wimbledon’s suite of digital and social media platforms, the AELTC will be able to further extend its reach and deliver a real-time experience to those not already watching the live action.

The AELTC will use Grabyo’s social video platform to instantly create and distribute real-time video clips across Facebook, Twitter and Google Plus.  It will also distribute longer form highlights from each day on Wimbledon.com and on YouTube. The social media experience will compliment the TV experience, which will be delivered by a network of broadcasters across 200 territories. Alongside the broadcast coverage, tennis fans can enjoy Live @ Wimbledon, the AELTC’s live video and radio channel, delivered on Wimbledon.com and the official apps.

“Each year we challenge ourselves to deliver the best possible experience for Wimbledon fans, whether they’re here on the grounds or enjoying the action across TV, radio and online. We’re excited to be working with Grabyo to deliver a world-class, multi-platform and real-time experience to billions of fans around the world. It will help us in our ambition of making Wimbledon’s digital platform the next best thing to being here, and encourage tune-in for fans not already watching.” - Alexandra Willis, Content and Communications Manager at AELTC

“We see huge and immediate spikes in traffic as premium sports content is shared to Facebook, Twitter and Google Plus. All of this is complimentary to YouTube, where video content can attract audiences longer-term,” comments. This is particularly exciting as it will be the first time a major sports rights holder has delivered real-time video highlights to a global audience across multiple social platforms.” - Grabyo CEO Gareth Capon.

Grabyo recently revealed that 72% of its video traffic is mobile, illustrating how effective real-time social video is at reaching an increasingly mobile audience. The mobile-first platform regularly scales to hundreds of thousands of users within seconds as clips are shared.

 

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New Second Screen Fantasy Football App enables viewers to interact with World Cup matches in Real Time


Ultimate Fan Live yesterday announced a new free mobile app that offers fans a social way to watch the 2014 FIFA World Cup. Fans who are not able to attend the World Cup in Brazil this summer can play the second screen fantasy football game using any iOS device. Instead of just watching on TV, Ultimate Fan Live players can compete in real time against their Facebook friends in a second screen game that syncs with the live match.

The unique mobile app provides a platform in which up to five friends compete against each other during live matches. They pick players and earn points based on players’ live performance on the pitch. In this way, friends engage with the game in real time and compete to top the Ultimate Fan Live ranks.

“Football viewing is no longer solely a passive spectator experience. Fantasy Football games are outdated, appealing only to hardcore fans that invest for an entire season. The promise of second screen offers an exciting new way to enjoy the World Cup with your friends.” - Sohail Godall, CEO and founder of Ultimate Fan Live.

Unlike traditional fantasy football leagues, Ultimate Fan Live can be used for short 90-minute games, so players do not need to commit for an entire season. It will enable millions of World Cup viewers around the world to have an even deeper level of enjoyment of matches as they try to follow the players in their game and not just those with the ball.

Philip Kelly-Ayo, an engineer who has been one of the app’s beta testers commented: “As Ultimate Fan Live is based on real data it offers a level of social connectivity and a deeper investment in the match being broadcast. It’s also a great source of banter with my friends!”

Ultimate Fan Live is available globally from the App Store for all iOS devices from 10th June 2014 for all 2014 FIFA World Cup live matches.

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Event: The Impact of Digital Technology and Social Media on Sport


On Monday 23rd June I’ll have the pleasure of being on a panel as part of Birkbeck University’s Business Week (which runs from 23rd – 26th). The panel, as the title suggests, is quite a broad one but will mainly be looking at the ‘mega sport events’ such as London 2012 and the FIFA World Cup in Brazil. It’s an event I’m really looking forward to, there are more details on it below…

You can get more details on the event and find the booking link (it’s free to attend) on http://www.bbk.ac.uk/bizweek

Digital technology and social media are playing an increasingly important role in the business of sport, particularly in the management of sports events. This keynote and panel session will discuss contemporary usage and possible future trends in digital technology and social media in sport. The keynote speaker, Richard Ayers, is the founder and CEO of Seven League, a digital media firm with a specialism in sport. He has worked as Head of Digital for Manchester City FC and is also proud to have helped Channel 4 with their digital coverage of the Paralympics 2012.

Richard will discuss his rich experience in the field, drawing on his knowledge of music, film, newspapers and publishing, as well as sport. In particular, he will examine:

  • the capacity sports organisations have to facilitate and moderate engagement from various audiences;
  • the ways in which social media can be used for the good of sport; and
  • issues around data visualisation and ‘datatainment’.

Panel discussion

The panel members will each introduce themselves, explain their backgrounds and views on digital technology and social media and discuss how these technologies were used in London 2012 and how they are being (and will be) used in Rio. In particular, the panellists will discuss what the challenges are that sports organisations and host cities face in this field. There will also be an opportunity for a lively question-and-answer session.

Panel members

  • Alex Balfour: Former Chief Digital Officer at the Engine Group and Head of New Media at LOCOG
  • Tom Thirwall: CEO, Bigballs Films
  • Dan McLaren: Founder and Editor-in-Chief, UK Sports Network
  • Gill Leivesley: Management Consultant, Takeout
  • George Rousoss: Professor of Pervasive Computing, Birkbeck (CS & IS)

Topics will include the ability of sports organisations to facilitate and moderate engagement from various audiences, the ways in which social media can be used for the good of sport and challenges around data visualisation and ‘datatainment’.

http://www.eventbrite.co.uk/e/business-week-tickets-11462481591

 

 

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Squawka Enter $70 Billion Fantasy Sport Market With Official Launch of ‘Battle Mode’ at Inaugural London Technology Week


London-based startup Squawka have announced they are entering the fantasy sports market with the release of a new free-to-play product called Battle Mode.

Squawka, the digital football companion, recently named one of the ‘Fastest Growing Businesses’ in The UK by Smarta and Santander, already attracts 200,000 unique users a day across its web and mobile properties. Over the course of the 2013/14 league season the team saw users from over 27,000 different cities around the world. Squawka recently closed their Series A funding in April 2014 and are currently on a rapid product release cycle to capitalize on the opportunity of the 2014 FIFA World Cup in Brazil this summer with a focus on the fantasy market.

Battle Mode is a suite of mini-games that use real-time visualizations, leaderboards and a chat functionality to build immersive social game experiences. Squawka have developed five distinct game types which range from Passalona – in which users must choose five players they believe will successfully pass the ball the furthest, to Balls Out – guessing which five players will kick the ball out of play the most, to the imaginatively titled Game of Throw-Ins in which the user must choose the players that will concede the highest number of throw-ins during the match.

Squawka Product Director Rikkesh Mistry described the engagement strategies the team are exploring;

“All of the games visualize the match data and player progress in real-time alongside constantly updating leaderboards for the user to track their rankings in either their own private leagues or the global league of all players. We also included chat functionality to enable fans to ‘trash talk’ throughout the games whilst they decide on in-game substitutions or a change of captain.”

The Fantasy Sports market is estimated to be worth around $70 billion to the media and sports industry (Forbes) and Squawka CEO & co-founder Sanjit Atwal believes their expertise of both real-time data visualizations and fan engagement will enable them to tackle the market in a new way.

“Ever since we launched Squawka.com two years ago people have been asking us when we are going to build fantasy games for football. With our expertise on real-time data and building engaging fan experiences it makes total sense for us to not only enter the market but to also tackle it in our own unique style.”

The addition of fantasy games is seen as a pivotal aspect of the company’s growth over the coming years and the team is also looking to use the methodology of real-time games as a launch pad for new sports across Squawka.

Battle Mode will be officially launched at London Technology Week on June 16th to coincide with the Germany versus Portugal World Cup match.

Interested parties can attend the London Technology Week Battle Mode session, to be held at the offices advertising agency BBH in Soho (London), by requesting an invitation at info@squawka.com. More information about the event can be found here: http://londontechnologyweek.co.uk/2014/05/second-screening-world-cup-live/

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Live Blog – The Cornerstone Of The European Tour’s Digital Coverage


It has been almost exactly one year since the European Tour launched their live blog feature.

I was lucky enough to visit the BMW PGA Championship at Wentworth in 2013 to see how the production team was set up, get a feel for the event and a glimpse at the deltatre live blog product that had been put in place for them for the first time.

It has now become the cornerstone of their live event coverage, especially for flagship events such as the BMW. It combines a blend of compelling editorial, up to the minute photographs and video clips, social media content, statistics and fan-interaction in one easy-to-digest, visually appealing stream.

Only last month at Digital Sport London we had a panel discussion on the benefits of live blogging platforms for teams, sponsors and federations. It’s something we’re seeing a lot more on media websites, teams such as Sunderland and Man City, and federations including thePremier League, RFU and the European Tour.

So why did the European Tour put their faith in such as product? We spoke with the tour’s website editor Will Pearson. He told us that they had several reasons in mind;

“The modern sports fan has high expectations when it comes to digital coverage of live events; he/she demands ever-more sophisticated and engaging live digital content to act as either a second screen experience while watching the event on television or in isolation, perhaps on the move, on tablets, smart phones, and/or at work etc.

We understand that the live scoring/leaderboard hosted on europeantour.com is undoubtedly the pivotal asset for The European Tour in our digital landscape and the live blog, as an aggregator of content, presents an ideal opportunity to leverage that popularity in order to promote the rich array of material we produce across the site

As well as being a heightened experience for the fans, the ET Live Blog also brings with it the possibility in the future to provide greater commercial value for Tour partners”

It turns out that a mixed media live blog is a good fit for golf and for telling the story of a tournament both inside and outside of the ropes. Bringing about a more compelling narrative that may otherwise have been missed altogether.

Golf, especially during the first couple of tournament days, has much more of a non-linear narrative than other sports with hundreds of balls, thousands of shots and, despite tens of hours of coverage a week on television, there are still many hours left uncovered on traditional channels. The ET Live Blog helps the user pick out the key nuggets of action on the course while providing colour and behind the scenes ‘vignettes’ from around the venue

So does it end there for the European Tour and their digital efforts? It appears not. There are several other initiatives to engage with fans, and not restricted to being just in English. One of the hurdles for an international federation is how you best speak to fans in their native language. In Europe this can be especially complicated but moves are being made to address that.

At the Spanish Open (15-18 May) they will be running their first native-tongue version of the live blog alongside the already established English one. Following this there are plans in place to do the same around two other events this year, the BMW International Open (in German) and the Open de France (in French).

They are also running a new competition on europeantour.com where fans will be able to choose the pin position on the 14th hole for the final round of the BMW PGA Championship. Add to that social media competitions around the star-studded Pro-Am on Wednesday 21st May and the return of their ‘Access All Areas’ video series, hosted on the website and YouTube, delivering a variety of absorbing, entertaining and exclusive content featuring the likes of defending champion Matteo Manassero and former World Long Drive Champion Joe Miller.

The BMW PGA Championship promises to be one of the most digitally active for the European Tour. Their introduction of the Live Blog is providing to be a wise investment and has opened up many more opportunities off the back of it.

And with the Ryder Cup being help in the UK later this year, there will much more to come from the European Tour then as well!

 

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The Rise of Smart TV, Brings New Innovations For MLB Fans


Guest Post: Charlotte Males is the Founder of Sports Intern UK. She is a firm believer that Digital and Sport have a lot to learn from each other and is excited to see where this partnership can lead. A big fan of US sport, you can contact her at @charliemales.

With the rise of smart TVs, comes the rise of new innovations to enhance the TV viewing experience for the sports fan. This is great news for Major League Baseball fans, as a new application is set to expand and enhance the broadcast viewing experience for fans.

A new partnership between Bloomberg Sports, OneTwoSee and LG Electronics has been announced, and is set to bring real time interactive statistics and advanced analytics to fans TV Screens alongside MLB games. The three companies announced the partnership at CES in January, and the application is free and included on all new LG smart TVs. With Bloomberg Sports supplying the analytics, LG Electronics supplies the hard ware and OneTwoSee being the creative middle man.

The application will allow fans to see engaging data and graphics during the live game. For example, LA Dodger fans watching Clayton Kershaw pitch will be able to see statistics surrounding him, such as; the probability of him throwing a curveball vs. a fastball, or other stats including ball to strike ratio. All stats in the application would update in real-time through-out the game. Stats and analytics will be available for all positions on pitch including batters.

“Smart TV apps can provide highly personalized and targeted ad experiences that are configured to work in lockstep with the broadcast flow… Because the platforms are largely web based, the media delivery options and calls to action are fairly extensive.  In addition, the ad delivery can be tied directly to contextually relevant events and triggered based on those events.  For example, by leveraging our Action Trigger ad platform brands can deliver ads around certain types of plays, such as a steal or a home run, and tie the creative in a campaign to the event.  Imagine a home security company tying delivery of a message whenever there is a stolen base, or a pain medication company delivering ads tied to big hits in an NHL game.” Chris Reynolds, CEO of OneTwoSee.

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MLB viewers can forget second screen apps while watching baseball games- the TV can do all the work for you. These advanced analytics and stats work seamlessly with each game and give fans a more in-depth understanding of the game. This is truly a step forward in innovative fan engagment which can benefit all partners involved. The amount of information available to marketers through these applications makes it incredibly easy for marketers to connect with fans in a variety of creative ways.

The possibilities of this type of application are endless and can be used for all sports. So watch this space as I expect more innovations to becoming to the sports fan through this medium.

 

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