Tag Archive | "technology"

A Timeline of Technology in Sport


GUEST POST: Joe Struggles is a freelance writer and Content Marketing Executive working on behalf of Farnell.

After enjoying a lengthy summer of sport, with the World Cup, Wimbledon, the Commonwealth Games and the imminent opening weekend of the English Premier League, it’s quite clear sport has come a long way since using jumpers for goalposts and shirts or skins for sides.

A somewhat of a sporting Svengali for progress came from France’s No. 10 Karim Benzema in Brazil, who broke Honduran hearts after aiding in the first-ever goal to be awarded at a major tournament using Goal-line Technology. Not only did this refuel the debate over whether technology is helping or hindering sport, but it raised questions over whether to blow the whistle on game gadgetry after taking it too far.

Taking a glance at cricket, particularly at when English rose Stuart Broad failed to walk after an apparent edge against the Aussies at the 2013 Ashes, there have been conflicting opinions on the reliability of Hot Spot, which, despite being implemented since 2006, was withdrawn from play after the tournament. Nowadays, the ever-reliant Hawk Eye backs the Snickometer at the crease, but for how long until another teammate walks?

On the defending team there are a string of sports where technology is seen as a saviour, such as the case of Hawk Eye in tennis – as we’re sure John McEnroe will probably agree. Wide-eyed empires, once subjected to endless scrutiny after making almost inhuman split-second decisions, were saved by accurate, indisputable results and the game still benefits today.

As with many aspects of sport, the introduction of newer, more advanced technologies must be tweaked, tuned and trained with trial and error. However with so many technologies being brought in and shipped out, this handy visualisation from http://uk.farnell.com/ is a great way of keeping on top of these technological transfers, including those with potential after some one-to-one management or those who should hang up their boots for the good of the game.

tech-in-sport-V3

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New club app from Football League the answer to match-day internet access?


Last year a project called Digital Stadium was being tested in a collaboration between the University of Sussex, Brighton & Hove Albion FC and Corridor Design which looked at how modern smartphone apps can be used to build new ways of communicating within stadiums.

Currently the ideal of making stadiums ‘fully connected’ comes at a huge expense. Only the likes of Manchester City, Celtic, Rangers, Liverpool (in one stand) and other teams in the US and Europe have invested in such projects which can cost £1m+. With many stadiums starting the creak with age its not something as easy as many might think to set up.

So for clubs in the Football League it presents many problems. With many spending more than they bring in on players in a bid to hit the heights of the Premier League, they just don’t have the resources to invest in projects such as stadium connectivity. It’s not that they don’t want to better engage with fans and give them an enhanced experience – which is becoming a must – it’s just down to resource.

But where there is a scarcity there often comes innovation. And this is the problem in which the Digital Stadium project has looked to become the ultimate solution. The benefits for clubs are obvious; better customer experience, food/ticketing offerings, expanded sponsorship options, use of player/match data to enhance the match day experience, in play betting, etc.

But the high numbers of people in a small space, all of whom now expect to be able to get online whenever they want to, has led to many problems in nailing the solution. Dr Ian Wakeman, founder of the company behind the app, told theengineer.co.uk:

“Typically when you go to a football match you’re in a crowd of 30,000 people and those people are all contesting for the available basestation bandwidth. Most people can’t get a connection and you have a really bad experience on your mobile phone. TribeHive uses software rather than hardware to build a network directly between all of the mobile phones running the app and shares the connectivity you can get to pull down updates.”

The initial prototype Android apps were first deployed in April 2013 to 100 volunteer season ticket holders at Brighton, and were refined over a number of iterations till the underlying networking technology was robust, and was deployed stadium wide on the Play Store from September 2013.  The Apple iOS version soon followed.

The app provides services the fans want, from live scores, match statistics, league tables, fixtures and results, through to news and player profiles.  Live rail and bus information eases the journey of fans into and out of the stadium, whilst the ability to see both club and personal Twitter timelines, and to post Tweets whilst at the match increased the club’s social media profile.

For the club, a scrolling ticker at the bottom of the app delivered customisable messages to the fans, allowing the club to deliver messages appropriate to the match, such as beer discounts after the match.  The app delivered detailed analytics of what fans looked at, all accessible through a customised web console.

Technically, the app demonstrated that the DTN technology could increase the apparent connectivity by over 50%, particularly at key times, such as pre-match, half-time and immediately post-match. The feedback from the fans was that the app was a great success, proving the acceptability of this space-age technology to football fans.

An expanded version of the app is now being trialled by six clubs – QPR, Birmingham City, Bolton, Brighton & Hove Albion, Middlesbrough and Watford. It looks on the face of it to be a normal club app that brings together latest club news, results, live scores, etc. But there is more to it than that. The Software developed by TribeHive (the business spun out from the Digital Stadium project and run by Dr Ian Wakeman) improves connectivity in the stadium by building a network directly between smartphones and sharing updates to the app.

ciaran         CurrentMatch

So for both clubs and the fan attending games this solution could be a godsend to them. At April’s Manchester event we spoke with Everton’s Scott McLeod said that they had looked at most of the Wi-Fi options for Goodison Park without finding a solution that he felt suited their needs and budget. Something like this could be a perfect fit.

So what does the future hold for the technology and for TribeHive? Dr Ian Wakeman told us;

Our aim in building the HiveCore technology is to provide a usable digital channel for all, using cheap software rather than expensive hardware.  As football fans, we care a lot about both improving the stadium experience and keeping tickets affordable, and we believe that the HiveCore technology is a step in the right direction.

If you’re a Brighton fan we’d love to hear about your experience of using the app. If you’re one of the new teams announced, what do you think about the idea?

 

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Wimbledon 2014: A Digital Review


At the last Digital Sport London event we were lucky enough to have with us Wimbledon’s Content & Communication Manager Alexandra Willis. Alexandra spoke last year at our half day London event so it was interesting to hear their plans for this year and how they turned out.

Just before this years Championship I interviewed Alexandra for the website to get some early insights into what they had in store for us (you can read the full interview here) and the interest in what they were doing was obvious from the attention the article received. So an audience of around 70 people listened intently to what Alex had to say on stage at Riley’s Sports Bar.

An award winning year, picking up ‘Brand of the Year’ at the BT Sport Industry Awards and ‘Best Technology Winner’ at the Sports Technology Awards, meant that they had a lot to live up to this time around. And if anyone tuned into any of the digital platforms this year you were not left disappointed.

Not only was there a new mobile app and an improved experience across iPad, the main website and using video. But they also managed to introduce new social media and digital activities to draw fans even closer to the action. Partnering with tech firm (and #DSLondon sponsor) Grabyo to release near real-time video clips was a great move.

As was the Social Media Command Centre (great for monitoring and content) and Hill v World (getting everyone involved both at the event and at home). This led to some impressive stats, all of which you can see in the presentation slides available below.

 

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City’s fan engagement loud and clear with social media voice messaging service


Barclays Premier League Champions, Manchester City, have expanded their global social media presence by joining the leading voice messaging service, Bubbly.

With over forty million subscribers around the world, Bubbly allows users to create their own 90 second voice blog, or listen to voice recordings from a host of celebrities from the world of film, sports, comedy and music.

Users can also add a photograph with 140 characters of text, and share their favourite posts with their Facebook friends and Twitter followers.

Based in Singapore and designed primarily to cater for the 4 billion consumers in emerging Asian markets that still use feature phones, the service has seen rapid growth since its launch in 2011.

As part of the new Manchester City Bubbly account, the Club will release exclusive voice recordings from City stars such as Sergio Aguero, Joe Hart, Vincent Kompany and Samir Nasri.

Players will also record interviews in their native languages, including French, German, Portuguese, Spanish and Serbo-Croatian in order to engage with City’s multi-lingual global fan base.

From post-match interviews to Club features, the voice messages will give fans an insight into what goes on behind the scenes at their favourite club.

Commenting on the new Bubbly account, Diego Gigliani, Director of Marketing, Media and Fan Development for Manchester City, said:

“As the Club continues to attract fans from across the world and our global community grows, we will constantly seek out new and engaging ways to connect with supporters, particularly through the use of popular social media platforms, like Bubbly.

“Whether it’s through pre and post-match interviews on the pitch, or getting to know their favorite players off it, Bubbly will enable the Club to have more frequent, short-form touch-points with our fans across the world, bringing them closer to the club and helping to build deeper relationships.”

This sentiment was shared by Bubbly CEO, Thomas Clayton, who added:

“We’re ecstatic that Manchester City has chosen to connect with their fans using their real voices on Bubbly.  With the new season just around the corner, it’s a fun time to check out what these guys have to say about what’s ahead.”

Manchester City fans and followers, can access exclusive content online by visiting www.bubbly.net/MCFC, by downloading the Bubbly app on their smart phones, or by using the access codes for their feature phones.”

 

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Interview: How the Open Championship is utilising iBeacons, Wi-Fi and storytelling


Tomorrow sees this year’s Open Golf Championship take place at Royal Liverpool. Starting on Thursday it sees the world’s top golfers, including Tiger Woods after a lengthly absence through injury, come to our shores for one of the most testing events on the golfing calendar.

Golf has been a sport that has embraced digital advances over the past few years, at the top end at least. You can find most players on Twitter (more so than Facebook) and each major event looks to engage with the thousands of fans who come through the gates, as well as the millions who tune in on TV.

Kevin Bain is the R&A’s Digital Manager who is based most of the time in the beautiful town of St. Andrews (the home my family originates from). Last week I was delighted that Kevin could take some time out of his hectic diary to speak to me about what their plans are for this years event.

Wi-Fi

One of the biggest investments that was trialled last year and is now being expanded upon is the installation of wifi points around the course. 350 access points have now been installed giving Wi-Fi coverage on every grandstand.

The test took place at Muirfield where the whole course had fibre optic cable installed with 200 access points. It was promoted in venue and allowed for video streaming as well as scoring and other information. It was 30k people use the facility with a peak of 3.5k concurrent users.

One of the most interesting findings was around usage – they expected video streaming to be the key driver but it turned out that GPS tracking of players on the course was the most used feature, showing who was teeing off from where and what their current score was.

iBeacons are another development which has been trialled in a small way before and are now being tested on a larger scale. In the US they are being utilised around many sports stadiums and they are proving to be a useful way in which to communicate with people around the course.

There will be a welcome message at the pay gate at the course and one of the incentives is being entered into a prize draw for tickets for next years Open. Certainly one that many keen golf fans attending will be open to. Also, at the 3rd hole there will trial messaging informing fans about which players are coming through. Something useful that will help them decide at which point they want to be to see they’re favourite players.

Social Media

#OpenMoments was launched one week out from the tournament. They started asking fans about what their favourite Open moments are and they will then use they’re archive of images and video’s to show fans those that have been most mentioned. More than 100 videos were ready to go when they launched.

They’re also been helping to promote the #OpenCountdown from the host course, Royal Liverpool, with both campaigns aimed at boosting awareness of the event and excitement amongst golf fans.

open moments

They are also working with a company I know well, Storystream. This new social wall will allow fans to see all the conversations in one place from players, fans and official accounts from the organisers. They’re are already some great images and videos available on there. So make sure you check out social.theopen.com 

If you’ve been in the Liverpool are you may well have seen a bus going around with advertising on it for the tournament. To win tickets to go to the golf all fans had to do if they spotted it was to tweet in a picture of it and use the hashtag #OpenBus to win.

There are also the more usual digital features for fans to use such as the Open app to get scores, radio commentary, video stream, etc. Plus you can find out everything you need to know across Facebook and Twitter. This year has seen another Twitter first for the event as they have launched a Japanese language feed. This helps them tap into the 3rd largest golf market in the world, behind the US and UK.

Thanks to Kevin for taking the time out to let us know about their plans. I’m lucky enough to be going this week to find out more about how it looks from behind-the-scenes. Look out for the tweets from @danielmclaren.

2013 open

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Manchester United launch ‘Social Media Hub’


Manchester United have been slowly expanding their efforts on social media over the past few years and have now expanded that with a new release that brings together all their channels into one place.

They first launched on Facebook back in 2010 just as social media was becoming popular within sport and clubs were jumping on board. But then the club sat back, just at a time when ‘noisy neighbours’ Manchester City were pushing the boundaries on a number of platforms.

Last year they (finally) launched on Twitter and have amassed over 2.7m fans on the platform, adding to their 50m+ Facebook fans and expanded their social media team with new experienced hires. They’ve also launched language specific accounts on Twitter and a Sina Weibo account to connect with fans in China. Plus they regularly update their Google+ (2.9m) and Instagram (1.1m) accounts with behind the scenes and match day content.

Now they have teamed up with Australian tech company Stackla to launch the Manchester United Social Media Hub. It allows fans to see all the content being produced by the club in one place across all their major accounts. Stackla have been providing their social media aggregation system to a number of campaigns across sports, fashion and much more over the past few years.

You can also see specific campaign content by clicking on the ‘New Kit’ and ‘Tour 2014′ tabs as the club promoted specific elements to boost revenue streams – new kit sales, tickets, etc.

Not everyone is a fan of these hubs but they do work especially around specific events in my opinion. With so many profiles scattered across the internet it can be hard to keep up with them all. This gives fans the opportunity to do just that and also follow the links to discover platforms the club is on that they didn’t know were there before.

What do you think?

Man Utd Social Hub

Man Utd Social Media Hub

 

 

 

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Record breaking fixtures release day for the Football League on digital


Last month saw one of the most anticipated days in the football league calendar take place, the release of the 2014/15 season fixtures.

The Sky Bet Championship, Sky bet League 1 and 2 fixtures were revealed at 9am across all club websites on Wednesday 18th June. The clamor to get this information first led to nearly 2.5m page views in 24 hours!

A whole series of stats saw a record breaking day for the Football League on digital. The league and its technology partners, Sapient Nitro, Perform Group, Scribble Live and Akamai worked closely together to ensure fans got all the news and info they would need across multiple devices and in time. This led to some interesting stats;

  • 1,002,228 unique visitors across club sites and football-league.com
  • This was a 30% increase on the 736,993 on the same day in 2013
  • Total page views were up 75% to 2,411,426
  • Fans spent on average 2 minutes on their mobile, compared with 30 seconds last year
  • Nearly 674k views on mobile, an increase of 135%

So what led to these dramatic increases? We caught up quickly with the Football League’s Digital Director Russell Scott to find out more. One of main questions was how they managed to increase time fans spent on mobile so dramatically. It turns out there were two key changes that have taken place during the last year;

1. Content, and loads of it. The volume of content produced by clubs over the last 12 months has more than doubled, quite simply twice as much for fans to look at. More importantly the clubs use of content schedules and live blogging have enabled them to produce more engaging content that entertains fans and keeps them coming back for more.

2. We recently launched a new mobile site for all clubs. A simple responsive site that focuses on surfacing a large amount of short-form scrollable shareable content. The change is having a significant impact on user behavior, frequency of visit is growing steadily and user numbers are climbing significantly (YoY growth of around 40% last month). Clearly this again underpinned by the great content clubs are publishing. Of particular note are the clubs who schedule in early morning news every day, fans quickly learn that visiting the club site before 8 in the morning is a rewarding experience and we see overall mobile audience grow.

 

Fixture release day is the biggest day for football; club websites, with transfer deadline days being the only other dates that generate a similar amount of traffic. Thus it’s key to getting it right and all the partners have a role to play in it.

Sapient Nitro planned a key role in ensuring that all the fixtures were released at exactly 9am across all 90 club sites in one go with no delay, as well as planning to manage a high capacity audience (peaked at over 60k concurrent users just after 9am).

Scribble Live was used to power the club wall page or a dedicated fixture release live blog embedded in an article on each club site. Enabling clubs to publish immediate reaction to the fixtures and then follow that with views from others in the club, fans and pull content from social media.

Meanwhile, Perform published the fixtures across football-league.com and ensured all references in the Player product were updated. And the Akamai platform was used to manage content delivery and ensure site speed was high even under the high variable number of users. A true team effort!

“The day of the fixtures release is always the biggest day of the year for club websites so we’re delighted to breaks records once again. The Football League interactive network of 90 clubs across the Premier League, Football League and Football Conference has once again demonstrated the great strength of all these clubs working together.”

It sounds like there are more plans afoot for the new season, which I hope to catch up with Russell and speak to him about for the site in the next few weeks.

 

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Formula E launches, complete with social media ‘Fanboost’ feature


Guest Post: Tom Kelk is a tech/sport blogger and Senior Social Exec at communications agency, Pitch. You can find him on Twitter (@TomKelk)

Formula E? Ring any bells? Well it will do – very soon. The Formula Electric series sparks off in Beijing in September and takes off around the world to destinations including Long Beach, LA, Punta del Esta and it finishes in Battersea Park, London.

It features global brands such a Virgin Racing, Audi, Amlin and more. Drivers like Jaime Alguersuari, Sam Bird, Bruno Senna and Lucas De Grassi are all taking part.

There’s much to be excited about the series – it’s street racing, it’s cutting-edge technology and it’s largely a step into the unknown. For us social media and digital geeks though, Formula E has opened something very exciting today and its called ‘Fanboost’.

During a Formula E race, each driver will get three ‘boosts’ that increase the power output of the car from 133kw to 200kw – certainly enough for an overtake. But here’s where it gets interesting. Fans can vote online for their favourite drivers, and the three drivers with the most votes receive one further 2.5 second boost. This means that fans can have a direct influence on the outcome of a race, which is hugely forward-thinking.

So how do users vote? Fans can vote at http://fanboost.fiaformulae.com from today as well as the Official Formula E Facebook, Twitter and SinaWeibo pages and via the official Formula E app, which launches on September 1.The three winners will be announced just 20 minutes before the start of the race.

Exciting concept and one that is sure to help the series take off! What do you think of the idea?

(*Disclosure: Tom works at Pitch Communications who work with Virgin Racing FE on the Formula E series.)

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Interview: How Wimbledon has become one of the most digital events in sport


This week I was lucky enough to have the opportunity to speak with Alexandra Willis. She is the Content and Communications Manager at the All England Lawn Tennis Club (AELTC) who look after Wimbledon. Meaning she is one busy lady at the moment!

The 2 week event starts on Monday with reigning champion Andy Murray number 3 seed, though probably not one of the favourites on 2014 form. The event has also been in the news with new initiatives with IBM and #DSLondon sponsor Grabyo. So what can we expect to see this year to keep fans engaged both at the event and watching from their homes?

To start with I asked Alexandra about the new IBM Social Media Command Centre, a platform that has been developed as a behind-the-scenes tool rather than publicly available. There are two main areas in which it will benefit both parties..

“It’s a great tool for IBM to use to monitor social buzz, enabling them to be able to balance their hosting requirements. So they know when to ramp it up when there is a rush of traffic and also scale down when things are a little quieter.  For us it’s about being able to see what the main topics people are talking about are and adjusting editorially. A good example would be Eugenie Bouchard in Australia when she reached the semi-finals – we can react and then tailor the content accordingly, making sure people people receive what they’re interested in at that particular time.”

But it’s not only from an editorial perspective that the Command Centre is helpful. They will also be able to see where people are tweeting from, who the influencers are, what are the trending topics and how people are responding to their posts, either positively or negatively. They’ve also made sure that they are screen grab-able so that they can fed into broadcast if needed and also enable them to produce a daily digest looking at who the buzz has been about.

Social Command Centre

Another big new move this year is the recent deal with real-time video sharing platform Grabyo. It’s not a new concept as both the US Open and Australian Open have done similar with recent Twitter acquisition SnappyTV, but it’s a really interesting one that fans will love.

“We were impressed by the capability to share video content in real-time. We’ve decided not to commercialise it and instead are putting our focus into ensuring it is the best fit possible for our output. We want to encourage people to tune into broadcast and engage with matches. We’ll be showing moments such as walk-ons, crowd reactions and funny moments rather than match highlights. We’re not competing with the broadcasters but complementing what they do and encouraging people to tune in.”

Another IBM/Wimbledon initiative that has gained the attention of many in the industry, especially following a launch event at the Apple Store in Covent Garden with Tim Henman last week. In previous years the technology has concentrated on interacting with fans who are not at the tournament. Now they want to bring those visiting the famous venue more into the fold.

This ‘Hill Vs World‘ idea has been born out of wanting to interact with all fans no matter where they are. Using the IBM Social Media Command Centre to power it, they will be asking fans questions throughout the tournament. The difference here is that fans on Henman Hill will be asked a question and a hashtag to respond. The same question will be asked on other platforms and in broadcast with another hashtag. Then they’ll compare the answers, a bit like a Twitter battle, pitching both sets of fans against each other.

Hill Vs World

One issue that tennis has to face every two years is a clash with major football tournaments, such as the World Cup. So I asked Alexandra how they deal with this. Do they just ignore it and go on as usual or embrace it?

“We’re not going to ignore the fact the World Cup is taking place, in fact quite the opposite. On Google Plus we’re running a fun campaign where we’re asking fans to send in their photos of where they’re watching Wimbledon. It doesn’t matter if you’re in Brazil for the football or anywhere else in the world. If we tried to ignore it then it would be counterproductive. It’s also interesting to see what impact second screen viewing will have and see if the World Cup actually has less of an impact than usual.”

Google Plus has long been a platform that has split opinion within the industry, not just in sport but digital as a whole. But it’s one that Wimbledon has embraced and seen them grow to above the 1m fan mark. So how did they achieve this?

“In 2013 we ran a competition where we asked fans to send in photos of them in their Wimbledon whites or showing the grass they were playing on. People really like the creative engagement and getting involved. Our success has been in sharing pictures, both our own and fans, and the link with YouTube is also strong. Tailoring content for specific platforms is important and I think fans appreciate that.”

So what else can we expect across the Wimbledon social media platforms? On Twitter they will have a Twitter Mirror installed in the queue and they’ll be asking people to get involved with a daily selfie competition. On Instagram they will be installing an ‘InstaBooth’ in the player’s lounge where the players will be giving their thoughts on how the day has gone and other behind-the-scenes info.

The ‘Live at Wimbledon’ shows will be back on YouTube. Providing daily content from every day of the competition with their studio set up and commentators giving fans alternative insights into the game. There may be a Google Hangout or two but the issue of player access means that this is hard to plan for.

Another interesting area for events such as Wimbledon is, what do you do to engage with fans and carry on using social media platforms for the other 50 weeks of the year?  It turns out to be one that is very much down to the event owners themselves and there is no set rule.

“This is where social media has proved to be really strong for us. People appreciate updates from around the year, whether it be the courts covered in snow or players turning up for a hit. Some of it is planned and some is done on the fly. We don’t know when a player might turn up but we do know when certain events are happening so we are able to plan for them.”

At the end of the tournament, all these activations and ideas will be looked at both internally and externally and everyone will have a view on whether it was a success. But what does success look like for Alexandra?

“Numbers are not so important to us. It’s more about engaging with fans and ensuring anyone who wants to follow the event can do so. The perception of the brand and ensuring that all fans have a good experience across all platforms is really important to us. Last year we saw almost 20m users across all devices, with over 50% coming from mobile devices. Although we’re expecting a bit of a dip this year due to the World Cup.”

Thanks to Alexandra for taking time out to speak with me during what must be one of the most hectic weeks of her year. You can follow Alexandra on @Alex_Willis and make sure you catch the tournament which starts on Monday!

YouTube Preview Image

 

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Scarlets Rugby bring Season Ticket flyer to life using AR


Welsh rugby club, Scarlets Rugby, have teamed up with augmented reality innovators Blippar to launch a new interactive flyer in a bid to get a sales boost of 2014/15 season tickets .

Blippar is the leading mobile image-recognition platform for publishers, brands and advertisers and brings all types of print products to life. Aside from Scarlets Rugby they have worked with Pepsi, TIME Inc, Unilever, Nestle, P&G, Jaguar and many others. So the club’s in good company!

The ‘Invest. Inspire. Ignite.’ flyer launched today gives the reader a through-the-looking-glass view of Scarlets matchday including a walk through the home dressing room. With the help of Blippar, the Scarlets bring the static, physical world to life enhancing supporters’ Parc y Scarlets matchday experience wherever they are.

“As a leading sports club and facilities venue we have already showed our ambition to become a showcase for energy efficiency within stadia environments shortlisted as one of six finalists across the globe in Stadium Business Summit Awards. Today’s release of our interactive flyer shows what ambition we have to make strides in other areas of the business.

Scarlets is a name that resonates across the rugby world and we continue to strive to be the best. We are excited by the release of our interactive flyer and hope that our supporters will welcome this interactive communication tool. This is merely a taste of what’s to come!” – Scarlets General Manager, Jon Daniels

Scarlets-Blippar-Web-Image-01-01

It’s an interesting move, a first for a UK rugby club. We’ve seen glimpses of the use of AR in sport before through the Aurasma‘s sponsorship of Tottenham Hotspur. When first announced the new kit launch campaign had AR integrated into it and proved a hit with fans and the industry. And this was back in 2011! But we’ve not seen any major take up, missing out on the possibilities that the use of AR provides. To many it may be seen as cost prohibitive?

YouTube Preview Image

It will be interesting to see both the pick up from trade (and normal) press and, more importantly, the fans. The final measure will be season ticket sales for the 2014-15 season, then it will be seen if it lasts more than the one summer promo.

Love to hear your thoughts below…

 

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