Guest Post: Benjamin Stoll founded Digithalamus, a consultancy for digital strategies and solutions, in October 2014 in Berlin. He has worked with a focus on digital and sports for about ten years, helping brands, clubs and organizations with digital solutions, e.g. with Ledavi, GMR Marketing, Serviceplan and sport1. In 2011 he founded the missing piece as a digital engagement marketing agency.
What’s the secret of Ronaldo’s social media domination? How to make profits from social media as a football club? What should sports journalism in the age of digital media should look like? Those and other issues driven by digitalisation were tackled by an international football audience at IFA Conference Berlin on 30th of October.
That almost forgotten of social platforms, Google+, is still iterating and looking to improve its offerings to teams and fans it appears.
At a time when the whole discussion about whether it is a viable channel for brands has appeared to quieten off, with many appearing agreeing that no it isn’t (I’m not a big fan and rarely use it).
That doesn’t mean there isn’t a place for it and many teams are still posting daily on their pages and utilising Google Hangouts – certainly one of its best features – such as Liverpool, who are running one on the 20th October with former LFC legend Robbie Fowler.
Guest Post: David Johnson is the Commercial Director at Skylab, who has vast experience as a digital video content strategist, and as a broadcast manager for the 2004 Olympic Games, two FIFA World Cups, two UEFA Euros, and a UEFA Champions League Final. He is also an award-winning creative director/producer.
There is an increasing appetite for media-rich experiences delivered on mobile devices, with 5.6 billion mobile devices estimated to be in use by 2015 globally, and the trend will continue at an increasingly rapid rate accompanied by a projected increase of over 2,600 per cent in mobile data transfers.
England and Manchester United captain Wayne Rooney leads the way in the Home Nations football league table for social media followers.
The ranking has been compiled by Britain’s leading independent specialist sports PR and communications consultancy, Macesport, who manage the sponsorship activation for Vauxhall, the lead sponsor of Home Nations football.
This is a guest post by Luca Massaro, Managing Director of We Play. We Play are a digital sports agency that specialise in commercialising the relationship between brands and sports fans.
Owned by Twitter and released less than two years ago, mobile storytelling platform Vine has so far been one of the great success stories of the social media revolution. Its rise has been meteoric in that time and few – if any – Internet users will not have stopped to watch one of the platform’s 1 billion daily loops. Suffice to say, Vine has changed the way marketing teams think of the medium of video.