Kick It Out, football’s equality and inclusion organisation, has published new research revealing the true extent of football-related hate crime across social media after hosting a special event unveiling the findings at Headspace in London yesterday (16 April).
Towards the end of each season is when the different departments within a football club have to start thinking about the following season, and asking fans to renew their season tickets.
For many it will be the usual methods of email (and snail mail) marketing, activity on social media and posters up at the ground. But few act in a creative way and even fewer make it into something a bit special.
Rory Nicolson is a graduate of the University of Stirling and currently Social Media Manager at rugbystore. A long suffering supporter of the Scotland and Edinburgh rugby teams, he creates content for rugbystore.co.uk.
When you think about rugby, what comes to mind? Muddy scrums, broken noses and crunching tackles? Most of us don’t think immediately think about statistics and game data. But with technology becoming a more prominent part of the game, it won’t be long before we’re discussing GPS as much as players, and Ref cams as much as tries.
The ICC Cricket World Cup 2015 now moves towards the knock-out stages, and the magnificent cricket on the pitch during the Pool stages has been matched with remarkable levels of interest in the tournament across all online channels from right around the world.
Macesport have a rare vacancy for outstanding Digital Account Manager to work within their team based in Nottingham.
Working with some of the highest profile sports brands, governing bodies and sponsorships in the industry the candidate will work closely with Vauxhall on their sponsorship of England, Northern Ireland, Scotland and Wales football teams as well as the NFL, Soccerex and William Hill.
Audience Development / Social Media Manager, Digital
FremantleMedia Limited, London
FremantleMedia UK Interactive are expanding their digital football project and are looking for a multi-skilled Audience Development & Social Media Manager to work across numerous fan channels. They’re looking for a digital media professional with a keen interest in football and in YouTube.
The relationship between football and social media is becoming more relevant every day. Recently Real Madrid’s and Barcelona’s Twitter and Facebook social accounts grew to over 192 million followers – more than triple Spain’s current population.
Saying that, football teams have been relatively late to the social party.
Sunday’s Capital One Cup Final between Chelsea and Tottenham Hotspur not only came out top of the social media charts on what was a huge day of televised sporting occasions, but has been declared the most socially engaged League Cup Final ever.
During the opening weekend of the Cricket World Cup I noticed a few tweets about @MCG Twitter account and their responsiveness to fans during the game between England and Australia.
Off the back of @MCG’s masterclass in Twitter customer service, Shane Harmon has already written a wonderful piece about Twitter Tips for Sports Stadiums, and today I want to focus more on some simple ways sporting organisations can delight fans and keep them coming back through the gates.