One match to go. Two teams left and one of them 80 minutes from glory. Now it’s your chance to get involved and make a difference to the two Aviva Premiership Rugby finalists. This is the message being driven by Premiership Rugby ahead of the big day between Leicester and Northampton at Twickenham next week (25th May).
It’s a game I was looking forward to going to but its going to be all about football for me instead (more details to follow soon). My better half will be there cheering them on, my rugbyt will have to wait for the next day when its England v Barbarians. Should be a cracking weekend!
Aviva and Premiership Rugby have joined together to give the fans a chance to have their messages of support actually seen by the finalists. All you have to do is send in your messages of support via Twitter using the hashtag #LittleThingsMatter and the best messages will be selected to appear at Twickenham on the day. These messages will be displayed on the LED boards in the stadium, in the tunnel for the players to see, or even on boards that will placed in both dressing rooms.
Aviva’s Senior Sponsorship Manager, Louisa Cheetham explains the thinking behind the campaign;
“Players and coaches love to hear messages of support from their fans. The connection between rugby fans and their club sides is so strong they appreciate every word of encouragement from their supporters. So this year we are going to make it as easy as possible for the players and coaches to find out what their fans think and how much they want them to bring the Aviva Premiership Rugby trophy home. Think about the little thing you could say that could help your team on the day and use that thought.”
The best messages will be mounted on boards in the Northampton Saints and Leicester Tigers dressing rooms, displayed on LED screens around Twickenham and written on the tunnel. So your message might be the last thing the players see before they run out onto the pitch at Twickenham.
It’s a nice touch by the league and stadium as they look to maximise the use of the screens on match day. We have seen a trend for their to be more fan engagement around big matches in different sports over recent times. The technology is getting better, stadiums are starting to ramp up their wifi and 3G capabilities and its all about the fan experience.
Here’s a great video to help promote the initiative. They gained the help of players from both teams, fans and some other notables.