Tag Archive | "social media"

Top 5 Takeaways from Digital Sport Manchester


Matt Briggs from The Online Rule has kindly put together his takeaway thoughts from the recent (and first ever) #DSManchester event which took place last Thursday (17th) at TechHub.  A further write up with the presentation slides and a Storify of the day will also be up on the site in the next couple of days…

Manchester got a dose of Digital Sport last Thursday when UK Sports Network brought the event to the North West.

The line-up was one of the strongest yet, with delegates being treated to presentations and discussions involving the likes of BBC Sport, Manchester City, Everton, deltatre, Stream UK, Leeds Rugby and Manchester Metropolitan University.

As you might imagine four hours of digisport chat with such a diverse range of speakers threw up a lot of talking points, too many to be covered in one solitary blog post. Instead I’ve pulled together five of the key takeaways from the afternoon.

Enjoy!

1. The power of stories

Agency or in house, it didn’t matter. Every presenter and panel member at #DSManchester, regardless of their background, talked passionately about the effectiveness of one thing – stories.

The most provocative and engaging content doesn’t just fall out of the heads of marketers and make its way onto our screens, it comes from those people who have tales to tell about the things that make sports fans tick. Our job is to facilitate the telling of these “stories from the stands”.

Nothing quite highlighted how accurate this assertion was like Capsool’s CityStories project, which allows dedicated Blues from across the globe to share their experiences with the club and other supporters. The result is a highly personal and evocative history of the club written by those who have lived it. Good sport is greater than a brand.

2. Don’t underestimate the importance of video

Yes, yes, you may be sick of hearing it, after all we have been reminded for years now, but video really is the king of content. As Matthew Quinn of Stream UK pointed out, pictures may paint a thousand words but according to Forrester Research one minute of video is worth 1.8 million!

That’s not all. A good video can increase the likelihood that your site will find itself on the first page of Google by 53 per cent as well as double the length of time users spend on your website. Have you got a product to sell? A video of it makes users 144 per cent more likely to add it to the cart.

It’s lucky for us that sport makes great video. How clubs go about leveraging that and distributing the content is another discussion entirely.

british cycling

3. Mobile first? No, mobile equal

“Mobile first” is one of those phrases that has been drilled into the skulls of anyone involved in digital over the past twelve months. It’s no surprise. The UK mobile market worth £1.03 billion and it’s estimated that mobile use will surpass that of desktop in 2014. Does all this really mean you should neglect the big screen experience at the expense of the smaller one? Mobile experts Scott McLeod, Mike Dunphy and Russell Stopford didn’t think so.

Mobile may be gaining are larger audience share but users are gradually shifting from desktop to mobile, not migrating all at once. Don’t damage the experience of one set of users by opting for mobile first. Instead aim for mobile equal. Ensure that the content, interaction and experience remains the same regardless of where or how they are visiting your site. Make your message consistent across all platforms.

4. Know your audience

British Cycling decided to set up their Go Sky Ride community because they knew their audience wasn’t just made up of hardcore cycling buffs, but casual riders too. This basic awareness of how diverse the cycling community in Britain is has since set the tone for the governing body’s relationship management.

British Cycling understood that information gathering exercise shouldn’t just stop at understanding the obvious differences between stakeholders. Knowing who and what their audience likes has allowed them to make educated decisions about who should front the next campaign and when it should be launched. As Susan Tranter said: “getting to know your audience is not a waste of time”.

Identifying how, why and when users consume content can’t guarantee success, but it can certainly give you a fighting chance.

5. Fighting the churn

Leeds Rhinos lose the most followers on Twitter on a match day. Conversely it’s also the time of week they gain the most followers.

Why the churn? Existing social media platforms like Facebook and Twitter simply aren’t designed to accommodate the sheer volume of posts that a match can bring. The result is a one size fits all approach, where clubs are using networks that aren’t built for in-depth commentary out of fear that if they don’t provide that service some fans will look elsewhere. Unfortunately it’s a tactic that also brings overexposure and turns off some supporters off.

There is no hard or fast way to end the high turnover of followers, but one way to combat it is to ensure that you’re creating stellar content elsewhere. According to Phil Daly the Rhinos use social media to give fans 360 degree access to the club: “where a security guard stops you on match day, we let you in”.

Be unique. Clubs can offer a huge amount of exclusive material to supporters. Even those that may not appreciate having their feeds full of blow by blow accounts of every single match they will appreciate that behind the scenes snap of the players celebrating a famous victory.

digital sport manchester

Posted in Digital, EventsComments (0)

Startup helping sports teams and brands connect with Chinese fans


KAWO, a social media management tool that helps businesses repurpose and automate existing social media content onto Chinese channels like Weibo and WeChat, has officially launched a specialized page targeting the sports industry to deliver Chinese social media to their clients.

Although the sports market in China is taking off, with particular growth in sport leagues like the NFL and UFC, since key social media channels like Facebook and Twitter are blocked, it’s difficult for athletes, teams, leagues, and agencies around the world to tap into the huge spending power of Chinese sports fans and maximize exposure to commercial opportunities.

Founded by Australian entrepreneur Andrew Collins, the Shanghai-based social media agency gives brands digital access to over 600 million people by automatically pulling their existing Facebook and Twitter content onto a central dashboard, where moderators translate and then push it via KAWO directly on a brand’s Chinese social network accounts.

KAWO dashboard

Benefits include;

  • Transparency: A single dashboard gives brands complete control and an overview of all their networks, as well as athletes, teams, or leagues.
  • Exclusive Sports Insight: Includes case studies, resources, and materials to sell social media with a punch.
  • Protection: The system is supported by KAWO Protect, a system with a blend of automated flagging and experienced human moderation, that screens potentially sensitive content for the Chinese market.
  • Competitor Intelligence: Keep track of competitive fan accounts, engagement, trending posts and measure your performance against theirs.

The International Federation of Volleyball (FIVB) is an association who have been one of the first to use the new platform;

“Thanks to KAWO, Chinese fans can connect with us on social media, and the FIVB is well on its way to achieving its social media mission to be the sport’s official commentator, form relationships with fans, influence behavior and engage an audience to bring the spectacular sport of volleyball to China.”

With brands, teams, associations and athletes all looking at ways in which they can access most easily this huge sports market, this could be a step in the right direction for some. It is an unknown market to many but the recognition at the top end of it’s importance means that agencies such as KAWO are positioning themselves in the right place and at the right time.

They are already being used by the likes of Manchester United, International Table Tennis Federation, Liverpool FC and Mercedes AMG.

 

Posted in Social Media, SportComments (0)

3 (great) reasons to head to Digital Sport Manchester next week


Next week is a big week for us here at UK Sports Network. After heading up to Glasgow last month for our first ever event up there, we’re now going to be doing the same in Manchester.

“But why should I go” I hear you say. Well I believe there are 3 main reasons that you should head along, not even counting that we’re the only community that’s been set up solely for those who work within digital media for sports teams, federations, agencies and tech companies.

Reason 1

The line up of speakers I think is our best yet and we’re cramming a lot into half a day.  Not only do we have presentations from the likes of British Cycling, Manchester Metropolitan University, deltatre, Stream UK and Capsool but also panels made up of digital people from Leeds Rugby, BBC Sport, Everton FC, Man City FC and PERFORM.

We’ll be covering topics that are both general and specific, giving a fantastic look into what is both happening with within digital sport and what we is coming around the corner soon. There are talk titles such as; “Digital in Sport: Disrupting and levelling the playing field“, “Not just racing but riding: how British Cycling is building communities of real cycling fans, and real cyclists“, “The Digital Paralympics, from London to Sochi” and “CityStories: The Social History of Manchester City Football Club“.

Reason 2 (and 2 1/2)

We like to do things a little differently here than most events organisers (who wants to do the same thing all the time eh?). So instead of booking a sports venue or hotel, we’re going to be heading to TechHub Manchester. A shared working space and community for tech entrepreneurs and start-ups, something we see ourselves as being.

This type of venue provides for a more stimulating and relaxed atmosphere for the event. Being part of this vibrant community even for only half a day will hopefully help provide an environment that is both inspiring and fun to be part of.

Not only will you get all this when you come along but we’ve also been working on something to present ourselves. At the start of day I’ll be showcasing our new website, built with the great guys at Storystream who will also be in the crowd,  that will eventually take over from the current UK Sports Network site. It’s not only a new site but a new name and a new brand. Exciting times!

Reason 3

Another big reason people head to these events is to meet and chat with other people in the industry. So if this is your aim for heading along then you can expect to find people from;

  • IBM
  • Amaze
  • Kwangl
  • BR101 Sports
  • European Handball Federation
  • Manchester Futsal Club
  • Manchester United FC
  • Opta
  • Scarlets Rugby
  • 2ergo
  • Red Bull
  • Sky Sports
  • Prozone Sports
  • Two Circles
  • Intechnology Wifi
  • …. and many more

So if you’re interested in heading along there is still time to pick up a ticket. Prices are £50 + booking fee for standard tickets and £25 + booking fee for students.  You get yours now by heading to…

https://digitalsportmanchester.eventbrite.co.uk

We look forward to seeing you there!

pitchingtechhub

 

 

Posted in Digital, Events, SportComments (0)

Surrey CCC tops the Social Media Cricket Championship


Analysis released recently from programmatic advertising experts, RadiumOne, has revealed Surrey County Cricket Club is the top performing county in the LV County Cricket Championship – on social media, at least.

Despite relegation to the second division last season Surrey, home to Graeme Smith and Kevin Pietersen, has maintained a consistent lead over its rivals in both divisions across all social channels.

Worcestershire and Kent are both also outperforming their on-field displays on social channels, with the two teams ranking third and fifth (respectively) in RadiumOne’s Social County Cricket Division One – in spite of their Division Two league status.

Sussex, Middlesex and Derbyshire would be caught out for a duck if their positioning was decided by social performance. Both Sussex and Middlesex appear a division below their actual rankings in RadiumOne’s analysis with Sussex having almost the fewest interactions with its fans out of any team in County Cricket – only Glamorgan ranks lower on this measure.

Meanwhile, the research has revealed that Middlesex posts very little content compared to rivals of a similar stature. Derbyshire suffers from having one of the smallest online followings of all Counties.

Elsewhere, Lancashire’s promotion winning performance on the field was emulated online with the club sneaking into RadiumOne’s Social County Cricket Division One.

Facebook-sidebar-297x159-297x159Twitter-sidebar-297x159-297x159

“Given how last season ended it will be interesting to see how the social and physical leagues match up this year. Clearly, Surrey has put a lot of work over a number of years into developing a content strategy that has paid-off, and placed them at the top of the Social County Championship; it’s just a shame that on field performance hasn’t maintained its Division One status!

“Having an engaged social community provides a club with more than just bragging rights. With potential audiences able to connect, wherever they are, being able to talk directly to them can be a powerful asset for activating a county sponsorship deals. Identifying the types of content fans are most engaged with and the brands that they prefer from their behaviour and interactions across the web is a powerful bargaining chip in partner discussions.” - Abeed Janmohamed, Commercial Director, RadiumOne

 

Radium One Cricket

Posted in cricket, Research, Social MediaComments (0)

Hyundai UK partners with YouTube channel Copa90 for 2014 World Cup


Hyundai UK, ahead of this summer’s FIFA World Cup, has signed a content partnership with YouTube channel Copa90.

The collaboration will see Hyundai UK support two original Copa90 shows, which launched last week with a competition to give fans a once-in-a-lifetime opportunity to win VIP trips to the 2014 FIFA World Cup Brazil.

YouTube research shows that football fans love to be online and that their favourite source of video is YouTube. 10.4 million football fans are online and 99% of them use the internet either everyday or most days. 4.5 million football fans are heavy YouTube users and every month they view an average of 100 YouTube pages.

Each visit is on average eight minutes long. 
This is why Hyundai UK decided to take an innovative approach when determining its partner activation strategy for the 2014 FIFA World Cup Brazil.

The collaboration with Copa90 allows the automotive brand to focus on delivering football fans with unique and engaging content that will add value to their FIFA World Cup experience. 
The Copa90 shows will engage audiences in the lead up to the 2014 FIFA World Cup, with a series reviewing all twelve host cities; followed by a new interview series during the tournament.

All of this activity is launched with a competition, asking fans to recreate their favourite ‘GOAL’ celebrations and enter them online. They will then be in with a chance of winning one of seven pairs of VIP packages to the 2014 FIFA World Cup to see Brazil v. Mexico in Fortaleza on June 17, 2014.

YouTube Preview Image

 

The competition is open for entries and fans can enter by visiting: www.hyundai.co.uk/experiencemore

“Our long-term partnership with FIFA allows us to connect fundamentally with a passionate global audience. For this year’s FIFA World Cup Brazil, we wanted to further improve that connection by working with Copa90 to bring engaging content and an exclusive competition to enhance the fans’ experience of the tournament – bringing a bit more of Brazil to Britain.” - Hyundai UK’s Marketing Director, Andrew Cullis

“We are thrilled to be working with a brand of Hyundai UK’s calibre to deliver a set of experiences our audience could not have achieved without them. This is a great example of a brand looking at ways it can add value for the audience they want to engage.” - Tom Thirlwall, CEO of Bigballs Films – the digital media company behind Copa90

It’s certainly a different angle for a sponsor to take for a big event such as the FIFA World Cup. It’s one I’m delighted to hear about personally as it is a company I worked for last year during it’s first year as a YouTube backed football channel. With over 500,000 subscribers to the channel it is certainly a force to be reckoned with and one which brands will want to be associated with more and more.

TD

 

MFWCC

 

Maya Jama

 

Posted in Football, Sport, YouTubeComments (1)

Man City come out top in Social Media Premier League study


There have been a number of research pieces over the last few months that have looked at the ways in which top level football teams have been engaging on social media platforms.  Towards the end of 2013 Umpf put together a study over a one month period, taking in 148 sports teams with Spurs coming out on top.

There are others from eConsultancy (using Radium One) and Simply Zesty which have concentrated on the Premier League, and a recent one from Chinese agency Mailman Group that took in the top European clubs using Chinese social media platforms.  Not to mention the real-time tables produced by my friends at We Play and NineteenEightyFour (for FC Business).

So where does the latest one from marketing research and insights consultancy Accepted Socially fit in? Well they have identified a small period of time, between Jan 27th and Feb 3rd this year, and taken a more in-depth look at how clubs preformed in that time.  For me it was actually less about the final results table, though this helps in comparison quite nicely, but about the lessons that can be learnt by the clubs from the analysis given.

During the week chosen each time played the same amount of games (2) and each had one home and one away. The transfer window also closed during this period so it took a look at how engagement and conversation differed with those who were more and those who were less active – which was actually most of them as it wasn’t the most exciting of last days.  Below is how they made their decisions on the scores;

accepted socially

 

From theses metrics and areas the company then went into more detail about what each club had been up to during that period. Using clear images that had been posted by the teams, giving opinions into what content was being posted and why it was good, bad or indifferent. And also explaining some of the reasons why they had been particularly active or not.

Unsurprisingly Manchester City came out on top. Their production of lots of news given to fans across all channels, including women’s and youth sides, ensured they scored highly. As well as not being overly commercial and, as you would expect, being very creative in what they do and how they do it.  Something the club has been long renowned for doing when it comes to digital.

 

social media table

 

At the other end of the scale was Stoke City, scoring lowly in every category. The assessment was that despite the signings of Peter Odemwingie being well covered, the general lack of updates made engagement hard.  There are no behind-the-scenes or training ground pictures and content is generally major club news and match day coverage, with a push towards the Stoke TV player.

Newcastle United, who came next to bottom, have recently acknowledged there was work to be done when it comes to social media. Their focus had been around commercialising the platforms with very little actually engagement. It finally looks like they’ve accepted that this approach was badly thought out and have made moves to change this – which is great to hear.

You can take a look at how your team performed by clicking on the link here where you can see a sample report or request the full one. All 20 teams have a nice section with all the info on.

 

Man City

 

Stoke City

 

 

Posted in Football, Research, Social MediaComments (0)

Highlights from Digital Sport Glasgow


Last week saw our first visit to the country of my father’s birth (as you may have guessed from my very Scottish surname!).  Glasgow is a wonderful city and we were lucky enough to find a great event location within it.

The event wouldn’t have been possible without the initial help from Robert Boyle (@RFC_Rab) in securing the venue and bringing together a great line-up of speakers.  It was great to be able to hear from the likes of Commonwealth Games Scotland, Dog Digital, Yomego, Scottish Hockey, Quipu TV, Teamtrackr…. and of course Rangers FC.

There is a great write up from the event by Mark Stuart from Yomego. He has brought together some of the insights from the event as well as explaining more about his presentation – looking at some examples of digital media successes within sport.

There was also a great panel session with Jack McGill (Quipu TV), Stuart Moffatt (Scottish Hockey) and Robert Boyle (Rangers). We took an in-depth look at live streaming and how this could be utilised by smaller sports, such as hockey, when it comes to gaining valuable coverage and awareness for their sport. Unfortunately we don’t have any video of the session, something we’re aiming to address at future events.

I’ve looked to include all the presentations from the event so you can take pieces of interest out for yourself.  We hope to be back in Scotland towards the end of the year and recap what happened at the Glasgow 2014 Commonwealth Games. Below the presentations you’ll see a Storify of the day!

 

 

 

 

 

 

Posted in Digital, Events, SportComments (0)

West Ham United launch their first “Social Media Match”


Tonight West Ham United take on Hull City in the Premier League.  Now a mid-table clash between two teams who have hit some reasonable form as we head into the business end of the season.

The game at Upton Park has been picked out by the home club as an opportunity to really push what they do when it comes to engaging with fans through social media.  Most teams will launch one or two new initiatives, but not West Ham.  They have gone all-out for this one and there is a huge amount going on across Twitter, Facebook and YouTube.

There is action happening pre-match, during it and post-match! This is all aimed at activating the clubs 900,000+ followers across all their social media platforms (and presumably building on this number too).  It’s already gained coverage in the Metro, with whom it has a strong relationship and fans have been discussing it on forums, in fanzines and across social media platforms.

West Ham’s Media Officer (Digital), Leo Tyrie, explained to us the thinking behind the idea…

“As a Club West Ham United are always looking for new and exciting ways to engage with our fanbase and the idea of theming a match around our social media output made perfect sense for us.

Our numbers across Twitter and Facebook have steadily climbed over the past couple of years, while we have recently developed our output further across Instagram, Google+ and YouTube.

We want our supporters to feel as involved in the matchday experience as possible and we’re looking forward to showcasting their – and our – content around the match against Hull.”

Below is the exhaustive list of what has been going on, and also what will be happening during the day. I’m wondering if there will be any new Vines after the media team came along to our Digital Sport London event on Monday night, perhaps doing some last minute research! (They were mentioned as an example of best use of the tool during the event – well done Leo and your team).

 

Pre-match

 

#HammerShirts - The club asked fans to  Tweet them with messages of support for the team. The best 20 messages will be printed on T-shirts and worn by the players during their pre-match warm-up. The players will sign their own T-shirt, which will be sent to the fan who Tweeted their message. These messages will also appear in the Official Programme on matchday.

• Phoenix from the Flames - Fans were also asked to submit videos of them recreating your favourite West Ham United moment from the 2013/14 season! The winning entry or entries will be broadcast on the big screens before kick-off and on the Club’s Official YouTube channel.

The final piece of pre-match engagement was to conduct the main interview with Mohamed Diame in the Official Programme. Fans had to submit their questions for Mo on their Twitter page @whufc_official using the hashtage #AskMo

 

Matchday

 

#Gloveaway - Goalkeeper Adrian will be leaving one of his gloves at a mystery east London location, which he will announce at 12noon on matchday on his Twitter page @AdriSanMiguel. The first fan to find Adrian’s glove will be given two tickets to the game (if required) and get to meet Adrian. (Similar to the Treasure Hunt run by Nottingham Forest recently)

• Competitions - There will be the chance to win a piece of signed memorabilia by entering their matchday starting XI prediction competition on Twitter using the hashtag #WHULINEUP and by predicting West Ham’s first goalscorer using #WHUGOAL

• #HammersPlaylist - Tweet your favourite song to be part of the matchday playlist at half-time. West Ham will create a ten-song shortlist, with the top three songs voted by fans on @whufc_official making the half-time playlist over the PA system. To nominate your ONE song for the Hammers Playlist, fans can do so now using the hashtag #HammersPlaylist

• Matchday coverage - Their multimedia team will be following the players around the Boleyn Ground on matchday, with regular videos being published on the Club’s official YouTube channel.

• #MattsMatchday - Midfielder Matt Taylor will Tweet his matchday from start to finish on his Twitter page @Official_MattT using the hashtag #MattsMatchday

 

During the action

 

• Player pundit - The club will be asking a first-team player (subject to availability) to join them in the Press Box to give his expert opinion on the action during the game on our official Twitter page @whufc_official

#HammerTimeDuring the game, they want fans to Tweet a photo from wherever they are watching the match, whether that be in the ground, at home or in a bar, on your own on with a group of fellow supporters using the hashtag #HammerTime. This will be interesting with the lack of 3G generally available at grounds – will any fans be able to do so during game time?

Matchday coverageSharing the very best images from in and around the Boleyn Ground all matchday, including action photos, in a gallery on their official Facebook page.

 

Post-match

 

Man of the Match - Launching live Man of the Match vote immediately after the final whistle on the official Twitter page. The player with the most RT wins Man of the Match, with one of the fans who voted for him winning a signed prize.

 

It’s a pretty extensive list of activity – the West Ham media team are certainly going to be VERY busy for the rest of today!  Good luck to Leo and the team down at Upton Park. Hopefully we’ll follow it up with a chat with them about how it went and what their plans are going forward.

 

West Ham Mo Diame

 

 

Posted in Football, Social MediaComments (1)

Pro Cycling team of Mark Cavendish to connect digital audiences everywhere in new partnership


Omega Pharma – Quick-Step (OPQS), the pro cycling team of the Manx Missile, Mark Cavendish, today has announced a global partnership with digital advertising company, RadiumOne.  The team will use the bespoke Po.st Platform to process & act on the vast amounts of data amassed from the cycling team’s digital and social platforms. This will enable OPQS to extract maximum value from its commercial partnerships.

OPQS will use the new software tools across its entire digital, mobile and social media presence, giving it immediate access to browsing and social data.  OPQS will now have real-time insights into what is driving digital engagement with its extensive fan base.

It means the pro-cycling team can deliver more targeted and relevant content to its connected audiences everywhere. This will both considerably boost engagement levels for its own content and provide relevant & valuable audiences for its various commercial partners to target. This will, in turn, drive significantly extended reach and value for its partners.

“Connecting effectively with digital audiences is a big challenge for any brand today.   RadiumOne’s best in class tools bring an incredible level of granular detail about our digital audiences which we can action quickly as a team.   Being able to see what content our community is engaging with the most, wherever they are, and what other topics are of interest to them is a genuine advantage when it comes to working with our sponsors. It will really help us break away from the pack.” - Marnix Drysdale, Commercial Director at Omega Pharma – Quick-Step

“Cycling has a die-hard fan base with a voracious appetite for content from riders like Mark Cavendish. Using our tools will mean that OPQS will be able to connect with its audiences, wherever they are. Not only will this help with its own digital content strategies but it means it is equipped to activate sponsorships for its partners, driving real commercial value to both the team and its sponsors alike.” - Abeed Janmohamed, Commercial Director Europe, RadiumOne

 

Posted in Cycling, Digital, Social MediaComments (0)

Derby County win “Best Digital Content” at Football League Awards


Sunday night saw the most interactive and widely broadcast Football League Awards ceremony in its history.  Taking place at The Brewery in London it not only hosted 600 guests from clubs, sponsors and the football industry but was broadcast on YouTube and Facebook as well.

The streaming of the awards was primarily on the Football League’s YouTube and Facebook pages but was also syndicated out to club websites and YouTube channels.  The main awards were for the players with Danny Ings picking up the Sky Bet Championship Player of the Year.

On top of that they employed ScribbleLive, who are a partner of the Football League now, to run a live blog throughout the evening.  Running this alongside the livestream gave fans more of a reason to watch the awards of the FL website, something they’re keen to increase.

Results of the livestream are pretty impressive. The Football League has revealed to us that it received 59,860 unique visitors to the live blogging page. Those people spent on average 8min 36 secs on the page.

From the point of view of this site the main interest revolved around the “Perform Best Digital Content and Audience Growth Award”.  There were 5 teams nominated for this category; AFC Bournemouth, Coventry City, Derby County, Oxford United and Queens Park Rangers.

The category was assessed by a team of judges and was based on which club could best demonstrate results that they achieved during 2013 in developing content to grow audience to their websites and channels.

The team that came out on top was Derby County for their ‘Return of the Mac’ campaign, which was delivered across a number of mediums.  The campaign centered around the return of manager Steve McClaren to the club, he was assistant manager from 1995-99, in September 2013.

Derby County Football League Awards

The strategy was designed to encourage fans to back the new management after the sacking of popular manager Nigel Clough.  The result of their efforts led to an increase in the number of unique visitors per month to over 200,000 and improved social conversion rates to nearly 25%.

On winning the award, the club’s Multi-Media Editor Matt Reeder said;

We saw the opportunity with Steve’s appointment to re-engage with the fans and built the ‘Return of the Mac’ strapline which came from Faye Nixon in our marketing department.  We worked on the whole concept and also looked at how we could re-engage with our fans across all platforms – RamsPlayer, the website, Twitter, YouTube.

Before ‘Return of the Mac’ we looked at how we could drive that exclusivity we could offer with the new manager and took ownership of that which meant we were the first place fans came to.”

Well done to Derby County and their digital comms team.  We’re hoping to speak with the club in more detail within the next days and have a new article up about the club and their digital plans.

You can watch the whole 1hr 40min+ video below of the ceremony with every award covered.

YouTube Preview Image

 

 

 

Posted in Digital, Events, FootballComments (0)

Weekly Digital Sport Newsletter

Receive weekly updates from the digital sports industry sent direct to your inbox every Friday morning (UK time)
* = required field
Socialmediatoday.com Member
Follow

Get every new post delivered to your Inbox

Join other followers

SEO Powered by Platinum SEO from Techblissonline