During the last Spanish League match played at the Mestalla stadium, Vodafone’s 4G network was successfully used to test a new unique technology and a new application that provides exclusive real-time video content in high density locations, revolutionising video delivery across mobile networks
LTE Broadcast –also known as evolved Multimedia Broadcast Service (eMBMS)-, puts no additional load on the network, enabling smartphone users in device dense locations to watch HD video content in high-quality.
The technology distributes the signal to an unlimited number of recipients and the user only needs an application and a 4G-enabled device able to support the LTE Broadcast technology.
The application lets all users in the stadium engage with multiple rich content such as stats, virtual recreation, behind the scenes videos, fans videos and social feeds, allowing real time mobile engagement between all fans.
Facebook has launched its inaugural Facebook Football Awards in partnership with BT Sport and Mirror Football, which will offer fans around the world the chance to vote for the players they think have performed best throughout the 2014/15 Barclays Premier League season.
Voting kicked off last week via a dedicated tab on Facebook and through the Facebook pages of Mirror Football and BT Sport.
Kick It Out, football’s equality and inclusion organisation, has published new research revealing the true extent of football-related hate crime across social media after hosting a special event unveiling the findings at Headspace in London yesterday (16 April).
Towards the end of each season is when the different departments within a football club have to start thinking about the following season, and asking fans to renew their season tickets.
For many it will be the usual methods of email (and snail mail) marketing, activity on social media and posters up at the ground. But few act in a creative way and even fewer make it into something a bit special.
Macesport have a rare vacancy for outstanding Digital Account Manager to work within their team based in Nottingham.
Working with some of the highest profile sports brands, governing bodies and sponsorships in the industry the candidate will work closely with Vauxhall on their sponsorship of England, Northern Ireland, Scotland and Wales football teams as well as the NFL, Soccerex and William Hill.
Audience Development / Social Media Manager, Digital Full Time FremantleMedia Limited, London
FremantleMedia UK Interactive are expanding their digital football project and are looking for a multi-skilled Audience Development & Social Media Manager to work across numerous fan channels. They’re looking for a digital media professional with a keen interest in football and in YouTube.
The relationship between football and social media is becoming more relevant every day. Recently Real Madrid’s and Barcelona’s Twitter and Facebook social accounts grew to over 192 million followers – more than triple Spain’s current population.
Saying that, football teams have been relatively late to the social party.
Sunday’s Capital One Cup Final between Chelsea and Tottenham Hotspur not only came out top of the social media charts on what was a huge day of televised sporting occasions, but has been declared the most socially engaged League Cup Final ever.