Tag Archives: Football

Juventus enters the world of memes with #ThingsTevezCouldDribble

Following Carlos Tevez’s fantastic solo effort during last Sunday’s 7-0 defeat of Parma, the digital team at Juventus decided to have some fun with their fans.

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Ball Street and Vauxhall launch new ‘Home Nations Football Show’

A brand-new show has launched on the Vauxhall Football TV YouTube channel, previewing the latest Home Nations fixtures.

The Vauxhall Home Nations Football Show looks ahead to England, Northern Ireland, Scotland and Wales’ upcoming games in a 30-minute special.

Filmed in partnership with popular YouTube channel Ball Street, the Vauxhall Home Nations Football Show, features special guests from each Home Nation.

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Manchester United pass 60m fan mark on Facebook, but what does that mean to the club?

Manchester United are celebrating another Facebook milestone, this time passing the 60m fan mark on their page.

Although somewhat behind the likes of former player Cristiano Ronaldo, who recently became the first athlete to pass the 100m mark, and also European rivals FC Barcelona (77m) and Real Madrid (75m).

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Man Utd utilise new Polling feature on Google+

That almost forgotten of social platforms, Google+, is still iterating and looking to improve its offerings to teams and fans it appears.

At a time when the whole discussion about whether it is a viable channel for brands has appeared to quieten off, with many appearing agreeing that no it isn’t (I’m not a big fan and rarely use it).

That doesn’t mean there isn’t a place for it and many teams are still posting daily on their pages and utilising Google Hangouts – certainly one of its best features – such as Liverpool, who are running one on the 20th October with former LFC legend Robbie Fowler.

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Vauxhall Fans’ Man of the Match Vote Takes Twitter By Storm

England fans have made the headlines following their Man of the Match voting on the interactive website of lead sponsor Vauxhall during England’s 5-0 win against San Marino.

63 per cent of Three Lions supporters voted goalkeeper Joe Hart as their team’s best performer in a game where he only touched the ball 11 times.

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HOME NATIONS’ FOOTBALL SOCIAL MEDIA LEAGUE TABLE

England and Manchester United captain Wayne Rooney leads the way in the Home Nations football league table for social media followers.

The ranking has been compiled by Britain’s leading independent specialist sports PR and communications consultancy, Macesport, who manage the sponsorship activation for Vauxhall, the lead sponsor of Home Nations football.

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Juventus Asian / Pacific Tour , Backstage video Andrea Pirlo is not impressed

Juventus nail it with #PirloIsNotImpressed

Juventus have been making great strides and been amongst the pioneers in digital amongst Serie A teams. And it’s latest idea, #PirloIsNotImpressed, has seen great global success since its launch on 22 August.

Shot during our recent summer tour in Sydney, the entertaining skit features Juventus and Italy star Andrea Pirlo judging four acts who seek to impress him with their respective performances.

Famed for his dead-pan expression, Pirlo is unmoved by what he sees before the challenge is then passed over to the online community, who are encouraged to try and win him over by sending in their own attempts.

In less than 10 days, the video has registered over 1.5 million views, 850k on YouTube and 700k on Facebook, and the hashtag has commanded a reach of over 20 million (figures provided by Juventus FC). At its peak, the #PirloIsNotImpressed hashtag was used almost 3,000 times in one day.

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In addition, #PirloIsNotImpressed has also been adopted by thousands of users in discussions unrelated to the world of football.

This engaging initiative continues to proceed and, after several Twitter replies along the lines of “nice try but better luck next time”, users remain eager to see if  anything is capable of winning Pirlo’s approval.

We wait to see how the club choose to extend the campaign but it’s one that shows the success in testing an idea and letting it grow organically. It is now something that could go on for a long time with its own cult following.

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