Tag Archives: Football

Manchester United pass 60m fan mark on Facebook, but what does that mean to the club?

Manchester United are celebrating another Facebook milestone, this time passing the 60m fan mark on their page.

Although somewhat behind the likes of former player Cristiano Ronaldo, who recently became the first athlete to pass the 100m mark, and also European rivals FC Barcelona (77m) and Real Madrid (75m).

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Man Utd utilise new Polling feature on Google+

That almost forgotten of social platforms, Google+, is still iterating and looking to improve its offerings to teams and fans it appears.

At a time when the whole discussion about whether it is a viable channel for brands has appeared to quieten off, with many appearing agreeing that no it isn’t (I’m not a big fan and rarely use it).

That doesn’t mean there isn’t a place for it and many teams are still posting daily on their pages and utilising Google Hangouts – certainly one of its best features – such as Liverpool, who are running one on the 20th October with former LFC legend Robbie Fowler.

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Vauxhall Fans’ Man of the Match Vote Takes Twitter By Storm

England fans have made the headlines following their Man of the Match voting on the interactive website of lead sponsor Vauxhall during England’s 5-0 win against San Marino.

63 per cent of Three Lions supporters voted goalkeeper Joe Hart as their team’s best performer in a game where he only touched the ball 11 times.

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HOME NATIONS’ FOOTBALL SOCIAL MEDIA LEAGUE TABLE

England and Manchester United captain Wayne Rooney leads the way in the Home Nations football league table for social media followers.

The ranking has been compiled by Britain’s leading independent specialist sports PR and communications consultancy, Macesport, who manage the sponsorship activation for Vauxhall, the lead sponsor of Home Nations football.

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Juventus Asian / Pacific Tour , Backstage video Andrea Pirlo is not impressed

Juventus nail it with #PirloIsNotImpressed

Juventus have been making great strides and been amongst the pioneers in digital amongst Serie A teams. And it’s latest idea, #PirloIsNotImpressed, has seen great global success since its launch on 22 August.

Shot during our recent summer tour in Sydney, the entertaining skit features Juventus and Italy star Andrea Pirlo judging four acts who seek to impress him with their respective performances.

Famed for his dead-pan expression, Pirlo is unmoved by what he sees before the challenge is then passed over to the online community, who are encouraged to try and win him over by sending in their own attempts.

In less than 10 days, the video has registered over 1.5 million views, 850k on YouTube and 700k on Facebook, and the hashtag has commanded a reach of over 20 million (figures provided by Juventus FC). At its peak, the #PirloIsNotImpressed hashtag was used almost 3,000 times in one day.

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In addition, #PirloIsNotImpressed has also been adopted by thousands of users in discussions unrelated to the world of football.

This engaging initiative continues to proceed and, after several Twitter replies along the lines of “nice try but better luck next time”, users remain eager to see if  anything is capable of winning Pirlo’s approval.

We wait to see how the club choose to extend the campaign but it’s one that shows the success in testing an idea and letting it grow organically. It is now something that could go on for a long time with its own cult following.

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#CoolJob: Social Media Manager at 1966 Group

1966 was founded in 2006 by Terry Byrne and specialises in maximising intellectual property rights, global licensing, branding, endorsements and appearances globally within the football industry.

The team consists of coaches, ex players, managers and global brand and events experts with world-class expertise within the sports industry.

1966 exclusively manages the commercial interests of the England football team including full representation and management of the players commercial programme and relationship with the FA and its partners

 

Role: Social Media Manager

Salary: £25k-£30k pa

Job Function:

Reporting directly to the Head of Communications, the Social Media Manager will be responsible for creating and implementing the social media strategy for all companies within the 1966 group and specific individuals  within the footballing industry.

 

1966/United Marketing

  • Create social media channels and populate
  • Grow followers b2b for SEO
  • Give individual advice to high profile sporting personal on content strategy for their own social media channels

England Footballers Foundation

  • Social media content strategy and calendar to grow followers and engagement
  • Work with the players themselves to create content, tweets etc

Core Responsibilities:

  • Hands on approach to create, implement and populate the strategy for the 1966 groups social media presence across existing platforms on a day-to-day basis.
  • Daily moderation, content updates, monitoring and community management of social platforms
  • Provide your own creative flair and social media expertise
  • Reporting to key internal stakeholders on new and emerging social media platforms and wider market trends.

Desired Skills and Experience

  • A minimum two years relevant digital/social media experience.
  • Displays in-depth knowledge and understanding of Social Media platforms and their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc) and how each platform can be utilised in different scenarios
  • Some background knowledge of Public Relations would be useful
  • Possesses ability to identify potential negative or crisis situations and apply conflict resolution principles to mitigate issues
  • Strong project management or organisational skills
  • Excellent written and verbal communication skills.
  • Must be comfortable with out-of-hours work and working reactively to tight deadlines.
  • Knowledge of and interest in football and its unique position within social media.
  • Track record of increasing reach and engagement through own ideas and individual management of social accounts.
  • Demonstrates creativity and documented immersion in social media, and can provide examples.
  • Familiarity with social monitoring tools.
  • A team player with confidence to take the lead and guide other employees where necessary.
  • Familiarity of working with high-profile figures.

 

Applications should be sent into enquiries@1966.com

 

 

1966

 

 

#CoolJob: Audience Development Researcher – FullTimeDEVILS

JOB TITLE:

Audience Development Researcher – FullTimeDEVILS

 

CONTRACT:

ASAP – Dec (possibly permanent)

 

JOB ROLE:

– to grow the FullTimeDEVILS audience by building relationships on YouTube, other social media platforms, football websites and mainstream media

– to maintain and optimise the FullTimeDEVILS YouTube channel

– management of the FullTimeDEVILS accounts on various social media platforms

– generating editorial ideas and assisting team with video production

 

KEY REQUIREMENTS/SKILLS

– an avid Manchester United fan with knowledge of the club, community and local area

– working knowledge of YouTube and social media platforms

– confident short form writing/blogging ability

– working knowledge of video production techniques

– self-starter; willing to create and maximise opportunities for the channel

– applicants should be comfortable in a football environment

– ability to work under pressure and in a fast-turnaround/news environment

 

ADDITIONAL SKILLS (DESIRABLE)

– good contact list within football blogging community

– video editing experience (Final Cut, Adobe Premiere)

– basic video shooting skills

– basic image editing (Photoshop, After Effects)

– website SEO experience

– on-camera vlogging/presenting experience

 

LOCATION

London/Manchester – travel will be required

 

SALARY

TBC

 

Please send your covering letter and CV into Neil Smythe on neil@resolutionsquare.com

 

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Why Vine is becoming a nightmare for the Premier League

Guest Post: Tom Kelk is a tech/sport blogger and Senior Social Exec at communications agency, Pitch. You can find him on Twitter (@TomKelk), LinkedIn and his blog

It arrived with quite a media force, “Premier League set to clamp down on unofficial Vine videos of goals as they get tough on copyright laws” announced the Independent, who were amongst a number of leading publications to debate the issue. We knew it was coming. It had to. Rights holders weren’t just going to sit-by and let it happen.

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