Formula E, the new FIA single-seater championship that’s bringing high speed racing to the streets of major cities worldwide, is partnering with London startup Grabyo to bring the ultimate digital experience to fans and accelerate the growth of its digital audience.
As well as using Grabyo Studio to share real-time highlights from the live broadcast to Facebook and Twitter, for its next race in Berlin it will deploy Grabyo VIP to involve the teams and drivers in the production and distribution of native video.
Continue reading Formula E Getting Digital Power Boost With Grabyo VIP
During the last Spanish League match played at the Mestalla stadium, Vodafone’s 4G network was successfully used to test a new unique technology and a new application that provides exclusive real-time video content in high density locations, revolutionising video delivery across mobile networks
LTE Broadcast –also known as evolved Multimedia Broadcast Service (eMBMS)-, puts no additional load on the network, enabling smartphone users in device dense locations to watch HD video content in high-quality.
The technology distributes the signal to an unlimited number of recipients and the user only needs an application and a 4G-enabled device able to support the LTE Broadcast technology.
The application lets all users in the stadium engage with multiple rich content such as stats, virtual recreation, behind the scenes videos, fans videos and social feeds, allowing real time mobile engagement between all fans.
Continue reading Valencia CF provide exclusive real-time HD video content to fans in stadium
“PASSION”. IT’S A WORD YOU’LL OFTEN HEAR AS BRANDS TRUMPET THE LAUNCH OF THEIR NEW F1 SPONSORSHIPS. “WE PLAN TO OUR TAP INTO FANS’ PASSION FOR FORMULA 1”, THE PRESS RELEASE OFTEN READS. SOUNDS GOOD IN THEORY…
Continue reading Innovation in activation
Last month saw a packed room at Lewis Silkin for the first ever Sports TechPitch 4.5, hosted by the 2Pears and Digital Sport.
Both the judges and the audience vote was won by the same company, TOK.tv, a voice social platform helping sport clubs and leagues offer their fans a unique engagement experience. The runner up in the audience vote was Run Last Man, a website and web application for people to run online sports prediction games as a means of fundraising, with Matchday Digital, UK’s first digital publisher of football league matchday programmes, in third place. The same two companies came in joint second place in the judges vote.
A big thank you to all the judges, our host Richard Gillis, all of the people who entered the competition & pitched their ideas and to everyone who came along to watch. The aim is to run another Sports TechPitch later in the year and for it to become a regular fixture in the calendar.
See all the pitches, the judges’ feedback and more in the video.
Rory Nicolson is a graduate of the University of Stirling and currently Social Media Manager at rugbystore. A long suffering supporter of the Scotland and Edinburgh rugby teams, he creates content for rugbystore.co.uk.
When you think about rugby, what comes to mind? Muddy scrums, broken noses and crunching tackles? Most of us don’t think immediately think about statistics and game data. But with technology becoming a more prominent part of the game, it won’t be long before we’re discussing GPS as much as players, and Ref cams as much as tries.
Continue reading Rugby Tackles New Technology With Impressive Results
Brought to you by us here at Digital Sport and the amazing team at 2Pears we have a brand new event running this Wednesday 25th March. Sports TechPitch 4.5, is a platform created specifically for sports-tech startups from all across Europe to showcase their business proposition to a relevant wider audience, including VCs, sport industry professionals and experts, journalists, as well as other aspiring and successful sport and tech entrepreneurs.
Continue reading Sports TechPitch 4.5 – Wednesday 25th March
The ICC Cricket World Cup 2015 now moves towards the knock-out stages, and the magnificent cricket on the pitch during the Pool stages has been matched with remarkable levels of interest in the tournament across all online channels from right around the world.
Continue reading ICC announces ground-breaking online figures with interest soaring in #cwc15 right across the globe
Macesport have a rare vacancy for outstanding Digital Account Manager to work within their team based in Nottingham.
Working with some of the highest profile sports brands, governing bodies and sponsorships in the industry the candidate will work closely with Vauxhall on their sponsorship of England, Northern Ireland, Scotland and Wales football teams as well as the NFL, Soccerex and William Hill.
Continue reading #CoolJob: Digital Account Manager @ Macesport
I was recently asked the question: “What do you think is going to be the next big technological trend in sport?” It’s one of those questions that I hate. The market goes where the big brands take it – but also where the public see the value. We can guess, but we cannot be sure. So, with the pointlessness of predictions in mind, I’m going to make one: Virtual Reality is going to be the big thing of 2015.
Continue reading Forget Wearables – Virtual Reality is the next big thing