Tag Archives: digital sport

Forget Wearables – Virtual Reality is the next big thing

I was recently asked the question: “What do you think is going to be the next big technological trend in sport?” It’s one of those questions that I hate. The market goes where the big brands take it – but also where the public see the value. We can guess, but we cannot be sure. So, with the pointlessness of predictions in mind, I’m going to make one: Virtual Reality is going to be the big thing of 2015.

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10 simple ways to delight your fans

Ash Read is the founder of Nudge, a tool that helps you keep their customers happy with timely and meaningful replies on Twitter.

During the opening weekend of the Cricket World Cup I noticed a few tweets about @MCG Twitter account and their responsiveness to fans during the game between England and Australia.

Off the back of @MCG’s masterclass in Twitter customer service, Shane Harmon has already written a wonderful piece about Twitter Tips for Sports Stadiums, and today I want to focus more on some simple ways sporting organisations can delight fans and keep them coming back through the gates.

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Football League teams up with Twitter to give fans the chance to “Own The Arch”

The Football League is giving fans on Twitter around the world the chance to decide the colour of the Wembley arch as part of a unique first in the build up to Sunday’s Capital One Cup Final between Chelsea and Tottenham Hotspur.

The innovative social media vote is the first time the iconic arch has been utilised in this way to let fans decide how the national stadium looks ahead of a major Cup Final.  It will also be the first time it has ever been lit up in a football club’s colours.

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Kick It Out: How charities can make an impact on Social Media

Guest Post: Hash Piperdy joined Kick It Out in May 2014 and assists with the organisation’s website and social media output. Kick It Out can be reached @KickItOut, while Hash tweets from @Codenamehash.

If you follow football, you’ve probably heard of Kick It Out, or I suppose our previous name, the organisation formerly known as Let’s Kick Racism Out of Football. I joined the charity in May, after deciding I wanted to work in football, I wanted to move to London, and I wanted to do some good. Kick It Out ticked all the boxes.

I was shocked when I got here. Without looking on our WordPress-built site, how many people do you think work at a national charity that works within football? As a clue, most people who phone us trying to sell us something make the same mistake…

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Interview with Digital Manager of the NFL’s Green Bay Packers

Despite narrowly missing out on Super Bowl XLIX, Green Bay Packers are one of the clubs leading the way when it comes to digital fan engagement – and as the only fan-owned NFL franchise, they’re in the perfect position to own the space.

I got the chance to share a beer with Garrison Cummings, Digital Manager for the Green Bay Packers, and talk about the Packers approach to digital content, and how it compares with the likes of Premier League football clubs.

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#DSLondon Jan 15 – Quick highlights from “How to succeed on YouTube”

Big thanks to Dan Pheysey (YouTube), Mike Antwi (Arsenal FC), Paul Machin (RedmenTV) and Nike Price (AMV BBDO) for taking the time out to give their insights into succeeding on YouTube last night.
Below is a quick Storify of the tweets that provide some of the insights into the discussions we had and some of the facts we learnt.

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5 Years of Digital Sport: Mark Segal on social media engagement and niche networks

To help us celebrate 5 years… yes 5 years… to the day of Digital Sport (and its previous iteration, UK Sports Network) I’ve asked some of our original contributors back to give some of their thoughts on the changes they have seen in that time. First up is Mark Segal who had the ‘honour’ of being the site’s first ever author on 22nd January 2010!

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Leicester City Top Social Media League Table of British Sports Teams

Last year we covered the first Sport Social Media Index, compiled by the guys at Umpf in Leeds and ranked by a panel of four judges. The list covers 148 professional football, rugby and cricket teams in the UK and is the most comprehensive of its kind.

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