Tag Archives: digital sport

Europe retain the Ryder Cup – How it played out on social media

Yesterday saw the by then expected win for Team Europe as they took their 10-6 overnight lead from Saturday and turned it into a 16 1/2 – 11 1/2 win.

Over the course of the week, the buzz was building for the Gleneagles based tournament as the best players from the US and Europe went head-to-head.

But there were also big things happening away from the main play, as organisers looked to make it the most digital golf event ever.  With 3 main Twitter accounts being the ones to follow, with @rydercup, @rydercupEUROPE and @rydercupUSA. The event is also great in the fact that so many of players are very active on social media, especially Twitter. Giving fans great insights into what goes on behind the scenes.

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RFID Digital Activations Will Give Ryder Cup Fans Best Experience Ever

Tomorrow sees the start of one of the most anticipated sports events of the year, the Ryder Cup.  Where the best talent from Europe take on the might of the US on the PGA Centenary Course at Gleneagles, Scotland in the ultimate team golf tournament.

But away from what the players are doing on the course there will be plenty happening to give fans more information, entertainment and interaction than ever before. Earlier in the summer we spoke to the R&A’s Kevin Bain about their plans for the British Open, this event takes it onto the next level for fan engagement.

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Wearables

How will wearable technology impact social marketing for sports brands?

Saf Hossain is a Social Media Manager at We Play. We Play is a London-based sports social media agency helping brands commercialise their relationship with fans.

In an announcement that surprised very few people last week, Cupertino’s finest revealed the first ever Apple Watch. Many commentators are predicting that, like mp3 players, smartphones and tablets, Apple’s arrival into the smartwatch market provides wearable technology with mainstream appeal and long-term staying power.

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#DSLondon: Talking Real-Time Video, Vine and Mobile on Wed 24th Sept

This time next week we’ll be back up and running with Digital Sport London after the summer break. Last time out we were chatting with Wimbledon’s Alexandra Willis and the Football League’s Russell Scott.

Next up we’ll be hearing from the guys at Grabyo, the UK’s leading real-time social video company who have been working with Wimbledon, ITV Football (on the World Cup) and Sky Sports amongst others.

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The Sports Technology Awards – Celebrating the Sector’s Cutting Edge

Even the most casual of sports fan cannot fail to have noticed the increasing influence technology has on sport and for people at the sharp end of the industry, this influence is even more significant.

The coaches, referees, broadcasters and athletes who are immersed daily in sport, prosper hugely from technology’s offerings and so it’s only right that the people behind the innovations are justly recognized.

In a year that has seen a World Cup, an Olympics, a Commonwealth Games and a Ryder Cup as well as the launch of new initiatives such as Formula E, there have been some stand-out uses of technology. The introduction of goal line technology at the World Cup finals caused headlines before the tournament, whilst vanishing foam captured audiences’ attention during the contest.

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Celebrity Social – How Can Brands Leverage a Celebrity’s Social Media Following?

Guest post: Richard Williams is a digital strategist at digital web agency, Rawnet. Rawnet are also a supporter of the Digital Sport London event series.

Earlier this week, I found myself sitting on the toilet (Yes! – I have gone there in the opening sentence), eagerly opening new browsers on my phone, searching for the pair of trainers I had just seen on a football player’s Instagram page. You see, I’m a toilet browser. And like 75% of the male population, whether they admit it or not, I bring my iPhone to the toilet with me to pass the time.

Luckily for you, my toilet habits have nothing to do with this blog.

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