Tag Archives: digital football

The Unseen Social Data Behind The Premier League

The relationship between football and social media is becoming more relevant every day. Recently Real Madrid’s and Barcelona’s Twitter and Facebook social accounts grew to over 192 million followers – more than triple Spain’s current population.

Saying that, football teams have been relatively late to the social party.

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Football League teams up with Twitter to give fans the chance to “Own The Arch”

The Football League is giving fans on Twitter around the world the chance to decide the colour of the Wembley arch as part of a unique first in the build up to Sunday’s Capital One Cup Final between Chelsea and Tottenham Hotspur.

The innovative social media vote is the first time the iconic arch has been utilised in this way to let fans decide how the national stadium looks ahead of a major Cup Final.  It will also be the first time it has ever been lit up in a football club’s colours.

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Kick It Out: How charities can make an impact on Social Media

Guest Post: Hash Piperdy joined Kick It Out in May 2014 and assists with the organisation’s website and social media output. Kick It Out can be reached @KickItOut, while Hash tweets from @Codenamehash.

If you follow football, you’ve probably heard of Kick It Out, or I suppose our previous name, the organisation formerly known as Let’s Kick Racism Out of Football. I joined the charity in May, after deciding I wanted to work in football, I wanted to move to London, and I wanted to do some good. Kick It Out ticked all the boxes.

I was shocked when I got here. Without looking on our WordPress-built site, how many people do you think work at a national charity that works within football? As a clue, most people who phone us trying to sell us something make the same mistake…

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Man City launch new Wearables App ‘CityMatchday Wear’ in digital first

Barclays Premier League Champions, Manchester City FC, will unveil for the first time tomorrow a new match day app for wearable Android devices, becoming the first Football Club in the world to do so. The new app will be showcased during the Club’s Barclays Premier League tie against Hull City at the Etihad Stadium tomorrow afternoon.

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Inter Milan & Aston Villa lead way in China outside of Top 15 clubs in digital survey

Red Card 2015 is a preview to the annual Mailman ‘China Digital Champions League’ report that looks at the performance of Europe’s top clubs within the country. The agency has taken a look at the clubs outside of the top 15, almost the Europa League of digital performance.

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