Tag Archives: digital football

Manchester United pass 60m fan mark on Facebook, but what does that mean to the club?

Manchester United are celebrating another Facebook milestone, this time passing the 60m fan mark on their page.

Although somewhat behind the likes of former player Cristiano Ronaldo, who recently became the first athlete to pass the 100m mark, and also European rivals FC Barcelona (77m) and Real Madrid (75m).

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Vauxhall Fans’ Man of the Match Vote Takes Twitter By Storm

England fans have made the headlines following their Man of the Match voting on the interactive website of lead sponsor Vauxhall during England’s 5-0 win against San Marino.

63 per cent of Three Lions supporters voted goalkeeper Joe Hart as their team’s best performer in a game where he only touched the ball 11 times.

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HOME NATIONS’ FOOTBALL SOCIAL MEDIA LEAGUE TABLE

England and Manchester United captain Wayne Rooney leads the way in the Home Nations football league table for social media followers.

The ranking has been compiled by Britain’s leading independent specialist sports PR and communications consultancy, Macesport, who manage the sponsorship activation for Vauxhall, the lead sponsor of Home Nations football.

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Juventus Asian / Pacific Tour , Backstage video Andrea Pirlo is not impressed

Juventus nail it with #PirloIsNotImpressed

Juventus have been making great strides and been amongst the pioneers in digital amongst Serie A teams. And it’s latest idea, #PirloIsNotImpressed, has seen great global success since its launch on 22 August.

Shot during our recent summer tour in Sydney, the entertaining skit features Juventus and Italy star Andrea Pirlo judging four acts who seek to impress him with their respective performances.

Famed for his dead-pan expression, Pirlo is unmoved by what he sees before the challenge is then passed over to the online community, who are encouraged to try and win him over by sending in their own attempts.

In less than 10 days, the video has registered over 1.5 million views, 850k on YouTube and 700k on Facebook, and the hashtag has commanded a reach of over 20 million (figures provided by Juventus FC). At its peak, the #PirloIsNotImpressed hashtag was used almost 3,000 times in one day.

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In addition, #PirloIsNotImpressed has also been adopted by thousands of users in discussions unrelated to the world of football.

This engaging initiative continues to proceed and, after several Twitter replies along the lines of “nice try but better luck next time”, users remain eager to see if  anything is capable of winning Pirlo’s approval.

We wait to see how the club choose to extend the campaign but it’s one that shows the success in testing an idea and letting it grow organically. It is now something that could go on for a long time with its own cult following.

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#CoolJob: Social Media Manager at 1966 Group

1966 was founded in 2006 by Terry Byrne and specialises in maximising intellectual property rights, global licensing, branding, endorsements and appearances globally within the football industry.

The team consists of coaches, ex players, managers and global brand and events experts with world-class expertise within the sports industry.

1966 exclusively manages the commercial interests of the England football team including full representation and management of the players commercial programme and relationship with the FA and its partners

 

Role: Social Media Manager

Salary: £25k-£30k pa

Job Function:

Reporting directly to the Head of Communications, the Social Media Manager will be responsible for creating and implementing the social media strategy for all companies within the 1966 group and specific individuals  within the footballing industry.

 

1966/United Marketing

  • Create social media channels and populate
  • Grow followers b2b for SEO
  • Give individual advice to high profile sporting personal on content strategy for their own social media channels

England Footballers Foundation

  • Social media content strategy and calendar to grow followers and engagement
  • Work with the players themselves to create content, tweets etc

Core Responsibilities:

  • Hands on approach to create, implement and populate the strategy for the 1966 groups social media presence across existing platforms on a day-to-day basis.
  • Daily moderation, content updates, monitoring and community management of social platforms
  • Provide your own creative flair and social media expertise
  • Reporting to key internal stakeholders on new and emerging social media platforms and wider market trends.

Desired Skills and Experience

  • A minimum two years relevant digital/social media experience.
  • Displays in-depth knowledge and understanding of Social Media platforms and their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc) and how each platform can be utilised in different scenarios
  • Some background knowledge of Public Relations would be useful
  • Possesses ability to identify potential negative or crisis situations and apply conflict resolution principles to mitigate issues
  • Strong project management or organisational skills
  • Excellent written and verbal communication skills.
  • Must be comfortable with out-of-hours work and working reactively to tight deadlines.
  • Knowledge of and interest in football and its unique position within social media.
  • Track record of increasing reach and engagement through own ideas and individual management of social accounts.
  • Demonstrates creativity and documented immersion in social media, and can provide examples.
  • Familiarity with social monitoring tools.
  • A team player with confidence to take the lead and guide other employees where necessary.
  • Familiarity of working with high-profile figures.

 

Applications should be sent into enquiries@1966.com

 

 

1966

 

 

tribehive

New club app from Football League the answer to match-day internet access?

Last year a project called Digital Stadium was being tested in a collaboration between the University of Sussex, Brighton & Hove Albion FC and Corridor Design which looked at how modern smartphone apps can be used to build new ways of communicating within stadiums.

Currently the ideal of making stadiums ‘fully connected’ comes at a huge expense. Only the likes of Manchester City, Celtic, Rangers, Liverpool (in one stand) and other teams in the US and Europe have invested in such projects which can cost £1m+. With many stadiums starting the creak with age its not something as easy as many might think to set up.

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City’s fan engagement loud and clear with social media voice messaging service

Barclays Premier League Champions, Manchester City, have expanded their global social media presence by joining the leading voice messaging service, Bubbly.

With over forty million subscribers around the world, Bubbly allows users to create their own 90 second voice blog, or listen to voice recordings from a host of celebrities from the world of film, sports, comedy and music.

Users can also add a photograph with 140 characters of text, and share their favourite posts with their Facebook friends and Twitter followers.

Based in Singapore and designed primarily to cater for the 4 billion consumers in emerging Asian markets that still use feature phones, the service has seen rapid growth since its launch in 2011.

As part of the new Manchester City Bubbly account, the Club will release exclusive voice recordings from City stars such as Sergio Aguero, Joe Hart, Vincent Kompany and Samir Nasri.

Players will also record interviews in their native languages, including French, German, Portuguese, Spanish and Serbo-Croatian in order to engage with City’s multi-lingual global fan base.

From post-match interviews to Club features, the voice messages will give fans an insight into what goes on behind the scenes at their favourite club.

Commenting on the new Bubbly account, Diego Gigliani, Director of Marketing, Media and Fan Development for Manchester City, said:

“As the Club continues to attract fans from across the world and our global community grows, we will constantly seek out new and engaging ways to connect with supporters, particularly through the use of popular social media platforms, like Bubbly.

“Whether it’s through pre and post-match interviews on the pitch, or getting to know their favorite players off it, Bubbly will enable the Club to have more frequent, short-form touch-points with our fans across the world, bringing them closer to the club and helping to build deeper relationships.”

This sentiment was shared by Bubbly CEO, Thomas Clayton, who added:

“We’re ecstatic that Manchester City has chosen to connect with their fans using their real voices on Bubbly.  With the new season just around the corner, it’s a fun time to check out what these guys have to say about what’s ahead.”

Manchester City fans and followers, can access exclusive content online by visiting www.bubbly.net/MCFC, by downloading the Bubbly app on their smart phones, or by using the access codes for their feature phones.”

 

Some memorable moments from the most social World Cup ever!

It’s all over. The most connected World Cup. The most digital World Cup. The most social World Cup…ever.

New sporting records were set for tweets sent, Facebook interactions and inappropriate photos involving Mario Balotelli and the Queen.

But with everyone from sponsors to sports stars, brands to broadcasters clambering over themselves to tap into the Brazilian buzz, what made you smile or share?

Andy McKenzie of digital sports content specialists LiveWire Sport picked out some memorable moments from the last month.

Pre-tournament

The weeks and months leading up to major events are always hugely important for brands to maximise their time with big names before disappearing behind FIFA’s commercial curtain.

Digital campaigns leading up to the World Cup Finals generally centred around gaining maximum exposure for high-end advertising campaigns featuring star players.

Adidas and Beats by Dre caught the eye, but Nike stole the pre-tournament show.

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Nice storytelling, a hint of humour and Rooney’s dodgy Scouse accent helped earn their 64m YouTube views for The Last Game, without any of their stars presumably even having to appear in front of a green screen or step into a recording booth.

Good job they got in early as the only player in the campaign that made it as far as the semi-finals was David Luiz, who perhaps took Nike’s ‘Risk Everything’ message too seriously.

Hats off to the Daily Telegraph’s Project Babb for a brilliantly stitched together Roy Hodgson rap. Altogether now – “You’ve got to hold and give…”

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And both the BBC and Guardian built some nice interactive tools for picking your best-ever World Cup side.

 

Kick-off

Time to unveil the shiny new technological toys.

The official FIFA.com site had a new live centre and a social hub that was packed full of detail and data, with sponsors like McDonald’s, Hyundai, Castrol and Budweiser handed some prime real estate, while Sony had a destination of their own at One Stadium Live.

Facebook created a World Cup hub to access content, while Twitter rolled out a number of innovations including hashflags, man-of-the-match voting (sponsored by Budweiser), score updates and dedicated match pages for each game.

ITV used Grabyo and partnered with Paddy Power and Twitter Amplify to maximise their live rights, while everyone enjoyed some friendly fun at the expense of Robbie Savage

Every detail of the tournament was analysed – even down to who won the World Cup of arm-folding (some welcome news for Tottenham fans).

 

Big moments

The rapid rise of real-time content continues.

Who can react quickest to those huge talking points, with brands all trying to create that ‘Oreo moment’.

Adidas set up a newsroom in Rio to react to events by creating content and it seems the #allin motto applies to the resources they put behind it.

There was the odd marketing own goal – like Delta’s giraffe gaffe and KLM’s Mexican mischief  – and a few weird ones – like Listerine’s #PowerToYourMouth.

Brazil’s monumental fall from grace was perfect Paddy Power territory

while PornHub gained an unexpected uplift in extra followers on the back of their tweet.

Brilliant Ads shared a quite brilliant take on the 2014 logo that got nearly 13k retweets

while @brazuca was silenced for one night.

The USA finally fell in love with soccer. Obama watched on Air Force One, Hulk Hogan and Will Ferrell pledged their allegiance to the beautiful game and then there was Tim Howard and THOSE saves.

Hats off to the Scottish FA for reacting to Germany’s crushing of Brazil with a timely and humorous post about their upcoming Euro 2016 qualifier (v Germany).

Scottish FA

The Final

Things turned out nice in the end for adidas in their battle with Nike as Messi and Muller, Argentina and Germany all manufactured their way to the final, seeing off the Nike-sponsored pair of Brazil and the Netherlands in the semi-finals.

Adidas had David Beckham on their YouTube show The Dugout, the official ball, the winners of the Golden Glove, the Golden Ball and the Golden Boot.

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Nike still had the match-winning Mario Gotze

but maybe nobody reacted better than Lufthansa to Germany’s win.

https://twitter.com/lufthansa/status/488437053131329537

As another major sporting event passes through our timelines, what has stood out for you? Did we miss any outstanding World Cup content? Is anyone out there really interested in animals predicting scores?

 

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Inside Two Circles: Chatting Data & Sport with the BTSIA Agency of the Year 2014

At our last Digital Sport London one of our guest speakers was Phil Stephan from Two Circles, who earlier this year were named winners of the coveted Agency of the Year title at the BT Sport Industry Awards in London.

They are a sports agency with a difference – they put data at the heart of their approach.

Phil managed to fit a lot of interesting information into his 10 minutes at the June event at The Bakery in Old Street. He caught the imagination of many in the room and I for one was left wanting to find out more. So I caught up with Phil recently to do just that…

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Arsenal breaks 4m fans to become 3rd most followed sports team on Twitter

Over the last 12 months Arsenal have seen a rise in follower numbers on Twitter launch from 2.2m to just over 4m.

This makes them the third most followed sports team in the world – and you’ve probably guessed who the top two are…. FC Barcelona (12m) and Real Madrid (11.7m).

Much of this growth has been down to varied content that keeps the fans both informed and entertained. They do the usual club news, team information on match days, competitions and behind-the-scenes peeks that we all love.

But they have also pushed the boat out with regular Q&A’s, infographics and “live-tweeting” a replay of the 1989 title decider against Liverpool at Anfield. Celebrating its 25th anniversary.

They also have dedicated Twitter accounts that cover North America, Indonesia, Vietnam and Japan. As well as having a Spanish language feed that covers several countries.

“We are proud to be the first Premier League team to reach four million Twitter followers. We are fortunate to enjoy fantastic support right around the world and social media has proven a brilliant way of engaging with our fans, wherever they are.

Last season we led successful Twitter campaigns around key events such as the signing of Mesut Ozil, the FA Cup final victory and the subsequent parade – where we tweeted video from the top of the bus. We even got Arsène Wenger to do a Twitter Takeover for the first time. With the new season fast approaching, we’ll be looking to introduce more innovations in the months to come.” – Richard Clarke, Managing Editor @ Arsenal Media Group

wenger twitter