During the last Spanish League match played at the Mestalla stadium, Vodafone’s 4G network was successfully used to test a new unique technology and a new application that provides exclusive real-time video content in high density locations, revolutionising video delivery across mobile networks
LTE Broadcast –also known as evolved Multimedia Broadcast Service (eMBMS)-, puts no additional load on the network, enabling smartphone users in device dense locations to watch HD video content in high-quality.
The technology distributes the signal to an unlimited number of recipients and the user only needs an application and a 4G-enabled device able to support the LTE Broadcast technology.
The application lets all users in the stadium engage with multiple rich content such as stats, virtual recreation, behind the scenes videos, fans videos and social feeds, allowing real time mobile engagement between all fans.
Facebook has launched its inaugural Facebook Football Awards in partnership with BT Sport and Mirror Football, which will offer fans around the world the chance to vote for the players they think have performed best throughout the 2014/15 Barclays Premier League season.
Voting kicked off last week via a dedicated tab on Facebook and through the Facebook pages of Mirror Football and BT Sport.
Towards the end of each season is when the different departments within a football club have to start thinking about the following season, and asking fans to renew their season tickets.
For many it will be the usual methods of email (and snail mail) marketing, activity on social media and posters up at the ground. But few act in a creative way and even fewer make it into something a bit special.
The relationship between football and social media is becoming more relevant every day. Recently Real Madrid’s and Barcelona’s Twitter and Facebook social accounts grew to over 192 million followers – more than triple Spain’s current population.
Saying that, football teams have been relatively late to the social party.
Sunday’s Capital One Cup Final between Chelsea and Tottenham Hotspur not only came out top of the social media charts on what was a huge day of televised sporting occasions, but has been declared the most socially engaged League Cup Final ever.
The Football League is giving fans on Twitter around the world the chance to decide the colour of the Wembley arch as part of a unique first in the build up to Sunday’s Capital One Cup Final between Chelsea and Tottenham Hotspur.
The innovative social media vote is the first time the iconic arch has been utilised in this way to let fans decide how the national stadium looks ahead of a major Cup Final. It will also be the first time it has ever been lit up in a football club’s colours.