This is a new offering from Foot Locker and adidas featuring the social media superstar that is Snoop Dogg, a long time ambassador for the brand.

With over 10m fans on Twitter and 20m on Facebook, he is what ever brand wants to have on board.  Companies are finding that the status of the ambassadors they bring in is not just about what they do in their respective industries but also what they offer within the social space.

Snoop is one of those who has a great brand of his own, fans love and has a massive audience he can promote to.  The video is actually a part announcement as Snoop Dogg changes to become Snoop Lion!  He says that he underwent a complete spiritual and physical rebirth during his staying in Jamaica and has even stated his intention devote the rest of his career to raggae, not calling himself a rapper anymore.

The ‘monster’ in the video is a giant dreadlocked lion and is the product of award-winning German director duo, Alex and Steffen.

Since its launch it has gone from 7,000 views (when I first watched it yesterday) to over 240,000 views now.  Once it goes up on Snoops own pages you can expect that number to double and beyond.

There is also a chance for you to get involved and win a pair of the Space Diver shoes by entering a Twitter competition.  You just have to say how being in the shoes will make you feel and include #inmyspacedivers to enter. Simples!  Here is a screengrab with some more info…

You watch the film and find out more on the Foot Locker website

Disclaimer: This post is sponsored by adidas