Sale Sharks’ head of social media has been forced to apologise to the clubs fans following a post she made on her personal Facebook page.
With the Aviva Premiership side struggling after losing seven consecutive home games, some fans took to Twitter to criticise the clubs social media approach.
In response, Holleh Nowrouz posted on her personal Facebook page: “Oh the joys of managing a sport club’s social media when we’ve lost the last 7 home games.
“To the Sale Sharks fans, who comment about the club needing to spend less time blogging and tweeting and more time coaching, the staff who create content for the website and social media platforms, are not the same members of staff who coach the team. You absolute ****wits.”
The post, which was written in October, was spotted by a fan and posted on a rugby fan site.
Sale replied to the incident on an online message board, saying: “Holleh Nowrouz deeply regrets the posting she made on her personal Facebook page at the end of October.”
“Disciplinary action has been taken and the matter has been dealt with internally and both Sale Sharks and Holleh Nowrouz would like to apologise to supporters of Sale Sharks for causing unnecessary distress.”
Sale originally confirmed that Nowrouz has been disciplined and she was expected to stay on in her role as head of social media. However, in a statement released a few days later it emerged that she had been sacked with immediate effect.
A spokesman said: “Following a stringent disciplinary review Sale Sharks has announced that the club’s Social Media Executive Holleh Nowrouz, has been dismissed from her role with immediate effect.
“The club’s CEO Steve Diamond conducted the review in the aftermath of adverse comments made by Ms Nowrouz towards a section of the club’s fans on a personal social networking site.”
Mr Diamond added: ” As a club we have always been proud of the backing we receive from our supporters through thick and thin over our 151 year history.
“At this crucial time for the club Holleh’s comments, though private, just overstepped the mark and left her position untenable.”