As one of the teams that is continuously pushing the boundaries when it comes to engaging their fan base and trying new things, especially on Facebook, Real Madrid are at it again.
This is actually an idea I have had at the back of my mind for a while now but not had the opportunity to try out (someone was going to do it sooner or later). What the club have done is launch a quiz app on their page that allows fans to indulge in that favourite football fan pastime of proving their footballing knowledge.
This app has a few different quizes available and there is a leaderboard for each one, each with its own prize at the end of it. One nice feature is the countdown clock to show you how long the leaderboard is open for and how long you have to get to the top and win the prize.
You can prove your knowledge on a few different topics including; World Cups, Real Madrid, Zidane, La Liga and Pot Luck. There are also ones for Ronaldo and Sergio Ramos, though you have to have enough Facebook coins to play these ones.
This is one element I am less sure about. You can purchase coins to bypass having to win one of the quizzes and play the ones that require you to pay first. This is a revenue driver for the club, but how much of one is to be seen. I imagine this is a revenue share between Real Madrid and the company who made the game Supporter Arena.
Supporter Arena claims to be “a supporter interactive social media platform and the umbrella term for a suite of simple participation tools that encourage fan interaction on Facebook. These tools help clubs, governing bodies and companies interact and engage with sports through social media, enabling them to grow, mobilise and ultimately monetise their communities.”
One downside with the game for me is that you can re-take the quiz as many times as you like and you get the same questions. Thus anyone with half a memory can score 10/10, it then just comes down to who can be the quickest with their answers.
As an app it has the advantages that it pushes messages into your own ticker news feed saying;
Data collection will also be possible as you have authorised them to do so in using the app and you can invite friends easily through it as well. Fan engagement is becoming more sophisticated on Facebook now and companies and clubs alike are trying new things. A quiz is an easy and great way to find your top fans whilst giving them something entertaining and a reason top come back to the page again and again.