Real Madrid – Champions of Europe…and YouTube

Our friends at Real Madrid, who I have to say I’ve been a fan of since the days of Zinedine Zidane, are not only celebrating ‘La Decima’ but can hold up the trophy for being the kings of YouTube as well.

This info comes from OpenSlate, a YouTube analytics firm that bases its ranking on the number of views creators generate on YouTube, how consistently they deliver an audience, how often people share and comment on these videos. The company rolls all that data up into a “SlateScore” while also ranking each channel on a scale of one to 10 for Engagement, Consistency and Influence.

Real Madrid enjoy almost double the amount of monthly views of their videos than nearest rival, both in footballing and digital terms, FC Barcelona. What makes that interesting is the FC Barcelona has marginally more subscribers but a lot less views. Some work to do on the quality of their content? or just an unsuccessful year by their own high standards maybe. Just below these two footballing giants are two YouTube funded channels.

Copa90 is number 4, a channel I had the pleasure of working for at the start of 2013. They have gone from 30,000 subscribers to almost 700,000 in the last 18 months and work with the likes of Hyundai UK around the upcoming World Cup.  Kick TV is the MLS run channel that has a similar feel to Copa90 but also shows live USA international games and has access to more ‘stars’ than its European counterpart.

According to the Wall Street Journal article this chart first appeared in, just outside the Top 6 that are shown below are Nike Football and adidas Football, both of whom will be looking to do better with massive World Cup campaigns now well under way. Being a brand, it’s still hard for either to be viewed by fans as a true source of football entertainment as a mix of boot/kit launch video and TV ads make up the majority of the content.

Check out the full ranking here:

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