Categorized | Football, Sport, Twitter, YouTube

Nottingham Forest launch “Find Your Third Shirt” Treasure Hunt

Nottingham Forest launch “Find Your Third Shirt” Treasure Hunt

You may have seen a few tweets going around today about an activation that Nottingham Forest, the promotion hunting Championship team, have been running.  Well here’s some information about it.

It all started yesterday when the club announced that they would be hiding three limited edition Reds third shirts in secret Nottingham city-centre locations and tweeting clues to help fans find them.  It’s a concept that has been used by the likes of the UFC and Tony Hawk in previous years but not really caught over here, until now.

The first set of clues were given today, starting with a YouTube video explaining what the competition was about.  Fans were to follow the team on the @Official_NFFC account.

Clues were then given throughout the day for one lucky fan to find them first, at the venue where they had given clues about, and claim the limited edition shirt for themselves.  Not only did they have to get there but also answer the question correctly when they got there.

Nottingham Forest

And within five minutes of reading the first clue Matt, who joined Twitter especially to be in with a chance of winning, arrived at the Royal Concert Hall and scooped the prize.  It’s a fun activation which is easy for the club to run, utilise the platforms they are on (Twitter, Vine and YouTube) and builds up buzz for the big launch of the new kit this Friday.

Ahead of Friday’s official launch, Forest will be hiding two further shirts on Wednesday and Thursday, so fans are advised to keep their eye on @Official_NFFC.  You can check out how the first prize giveaway unfolded in the video below.

 

This post was written by:

- who has written 554 posts on Digital & Social Media in Sport.

Founder & Editor-in-Chief at the UK Sports Network (UKSN). Dan also works as a Social Media Marketing Consultant with the likes of the Rugby Players Association, Yonex and Storystream. A lover of all sports and a player of a few. Follow me at @danielmclaren for insights into social media, football and many other random things.

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