A quick post from me as it’s more of a question than anything else today.
Many brands and clubs are now on Twitter as sport follows businesses into the social platform with varying degrees of success and enthusiasm.
Many go down the route of having a corporate account from which one (or occasionally 2 or 3) people add content to. Mostly they are nameless and faceless with no mentions as to who the tweeter is.
On the flipside there are a relative few who bring a more human perspective to the feeds. You could say they are brand evangelists in the digital space with a good knowledge of the brand and what works on twitter.
This attempt to give the business a human voice, name and face is a more radical approach. The most well known are from the world of business with Ford, Vodafone and Dell.
This can work with small businesses where the CEO/Founder often has to become the brand to be heard. Big business has the opposite problem of being seen as only a corporate entity who doesn’t care about the consumer.
There is no rule as to which approach you should use or results that say one is better than the other.
You could say that the way it is approached with the product info, behind the scenes, updates, competitions, customer service, etc. But if they were equal with both which do you think would work best? or should it be a mix of the two?
As always, love to hear your thoughts
