Comments on: Connecting Brands and Clubs http://www.theuksportsnetwork.com/connecting-brands-and-clubs The UK Sports Network - Social Media and Sport in the UK. Home of the Social Media & Sport Summit Tue, 07 Sep 2010 19:59:46 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: theuksn http://www.theuksportsnetwork.com/connecting-brands-and-clubs/comment-page-1#comment-119 theuksn Tue, 09 Mar 2010 17:00:31 +0000 http://www.theuksportsnetwork.com/?p=457#comment-119 well spotted Miguel, has been changed! well spotted Miguel, has been changed!

]]> By: Miguel A. Hernandez http://www.theuksportsnetwork.com/connecting-brands-and-clubs/comment-page-1#comment-118 Miguel A. Hernandez Tue, 09 Mar 2010 16:14:55 +0000 http://www.theuksportsnetwork.com/?p=457#comment-118 OMG!!! Casillas plays for Real Madrid, not Barca!! OMG!!! Casillas plays for Real Madrid, not Barca!!

]]> By: Stuart Moffatt http://www.theuksportsnetwork.com/connecting-brands-and-clubs/comment-page-1#comment-111 Stuart Moffatt Sat, 06 Mar 2010 14:13:01 +0000 http://www.theuksportsnetwork.com/?p=457#comment-111 Regarding the Reebok brand, could it be that with Reebok being part of the adidas parent company after a takeover several years back , the Reebok sponsorship strategy lies in other geographical markets beyond Europe? Traditionally, the adidas brand has had a strong presence in the European sports sponsorship market, particularly with football, and I recall that when the takeover went through, several football clubs switched their sponsorship deals with Reebok to the parent company adidas. Reebok has strong presence in the US sports market, with the brand holding exclusive rights to uniforms and apparel in the NFL, MLB and NHL (after buying CCM) and also sponsoring star players in these leagues. The brand also holds strong sponsorship presence in India via cricket and football in Australia. Good article though and highlights the lure of football clubs as massive brand opportunities. Regarding the Reebok brand, could it be that with Reebok being part of the adidas parent company after a takeover several years back , the Reebok sponsorship strategy lies in other geographical markets beyond Europe?

Traditionally, the adidas brand has had a strong presence in the European sports sponsorship market, particularly with football, and I recall that when the takeover went through, several football clubs switched their sponsorship deals with Reebok to the parent company adidas.

Reebok has strong presence in the US sports market, with the brand holding exclusive rights to uniforms and apparel in the NFL, MLB and NHL (after buying CCM) and also sponsoring star players in these leagues. The brand also holds strong sponsorship presence in India via cricket and football in Australia.

Good article though and highlights the lure of football clubs as massive brand opportunities.

]]> By: Connecting Brands and Clubs | The UK Sports Network | Drakz Free Online Service http://www.theuksportsnetwork.com/connecting-brands-and-clubs/comment-page-1#comment-106 Connecting Brands and Clubs | The UK Sports Network | Drakz Free Online Service Wed, 03 Mar 2010 12:33:34 +0000 http://www.theuksportsnetwork.com/?p=457#comment-106 [...] here to read the rest: Connecting Brands and Clubs | The UK Sports Network Share and [...] [...] here to read the rest: Connecting Brands and Clubs | The UK Sports Network Share and [...]

]]> By: Karl Lusbec http://www.theuksportsnetwork.com/connecting-brands-and-clubs/comment-page-1#comment-104 Karl Lusbec Tue, 02 Mar 2010 16:40:32 +0000 http://www.theuksportsnetwork.com/?p=457#comment-104 Great article Rick, The top 10 clubs have understood their power as a brand and are fully exploiting it. To me, it goes beyond traditional sponsorship, as you rightly pointed out the platform Audi have to create football tournament (the Audi Cup) with global teams. I will not be surprise if the next Audi Cup takes place in Dubai or Abu Dhabi, and in the next 3-4 years in India. Global clubs are multinationals and they do understand very well how to 1) reach out to their fans, and 2) maximise revenue and global exposure. Great article Rick,
The top 10 clubs have understood their power as a brand and are fully exploiting it. To me, it goes beyond traditional sponsorship, as you rightly pointed out the platform Audi have to create football tournament (the Audi Cup) with global teams. I will not be surprise if the next Audi Cup takes place in Dubai or Abu Dhabi, and in the next 3-4 years in India. Global clubs are multinationals and they do understand very well how to 1) reach out to their fans, and 2) maximise revenue and global exposure.

]]> By: Real Madrid, Manchester United and FC Barcelona: Kingmakers for adidas, Nike, Audi and others | eyecube http://www.theuksportsnetwork.com/connecting-brands-and-clubs/comment-page-1#comment-103 Real Madrid, Manchester United and FC Barcelona: Kingmakers for adidas, Nike, Audi and others | eyecube Tue, 02 Mar 2010 13:26:52 +0000 http://www.theuksportsnetwork.com/?p=457#comment-103 [...] Much more importantly, this post can also be found over at The UK Sports Network, a group I am pleased to now be writing for. Well worth checking them out if you have any interest [...] [...] Much more importantly, this post can also be found over at The UK Sports Network, a group I am pleased to now be writing for. Well worth checking them out if you have any interest [...]

]]> By: uberVU - social comments http://www.theuksportsnetwork.com/connecting-brands-and-clubs/comment-page-1#comment-101 uberVU - social comments Tue, 02 Mar 2010 11:49:11 +0000 http://www.theuksportsnetwork.com/?p=457#comment-101 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by DanielMclaren: New article: Connecting top brands and richest football clubs http://bit.ly/auoC2K #uksn (by @eyecube)... Social comments and analytics for this post…

This post was mentioned on Twitter by DanielMclaren: New article: Connecting top brands and richest football clubs http://bit.ly/auoC2K #uksn (by @eyecube)…

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