All posts by Daniel McLaren

Founder & Editor-in-Chief at the UK Sports Network (UKSN). Dan also works as a Social Media Marketing Consultant with the likes of the Rugby Players Association, Yonex and Storystream. A lover of all sports and a player of a few. Follow me at @danielmclaren for insights into social media, football and many other random things.


Barclays Premier League Champions, Manchester City have become the first Premier League Club to launch a dedicated second screen matchday app with live video replay technology.

Launched ahead of City’s upcoming derby clash with Manchester United which is set to be viewed by millions around the world, the new app is packed with exciting and innovative features.

Fans will be able to take control of the action on the pitch by re-watching and analysing on field play, instantly from their mobile devices.

Whether supporters are sitting in their favourite seat at the Etihad Stadium, on the move, or watching from their sofa on the other side of the globe, Manchester City’s new smartphone app will transport them behind-the-scenes to the heart of the action on matchday.

Initially available to download for free on iPhone and Android, CityMatchday will enable legions of fans from across the world, from Beswick to Buenos Aires and Burnage to Beijing to experience CityTV Live, in the palm of their hands.

The next best thing to being in the Etihad Stadium, CityTV Live is one of three video channels available through the app and is crammed with exclusive, live behind-the-scenes video content including the line-up announcement and pre-match player interviews as they step off the team bus.

Users can also watch live footage direct from the players’ tunnel, the post-match managers’ press conferences, and in-match and half-time commentary from Club pundits, fans and special guests.

In addition to CityTV Live, users watching the game at the Etihad Stadium can harness the power of the recently introduced free, high speed WiFi to stream two additional live video channels to their mobile devices.

A ‘Highlights’ channel will allow fans to watch multi-camera angle replays of important incidents in the match, including those conversation-shaping controversial decisions.

YouTube Preview Image

Meanwhile, Tactical Cam will give fans a view of the match from high above the pitch, providing a unique look at formations, passing and pressing lines, and other tactical movements.

A ‘rewind 30 seconds’ function will also be available across all the live in-stadium video channels, giving fans the ability to rewind at the touch of a button.

Commenting on the launch of CityMatchday, Manchester City’s Director of Media and Fan Relationship Management, Diego Gigliani, said:

“Football is much more than just the 90 minutes on the pitch.  The matchday ritual begins for many fans the moment they wake up in the morning.  The anticipation during the build up to the game and the emotions afterwards are what makes it so special. This is what we wanted to try and capture and share with our fans, wherever they’re supporting us from.

“As a Club, we have always prided ourselves on digital innovation and continually trying to push the boundaries of what is possible to ensure our fans have a great time supporting their team.  This philosophy not only lies at the heart of our fan engagement, but also our aim to create the world’s most immersive digital matchday experience.”

In addition to its exclusive live video channels, the CityMatchday app comprises all the benefits and functions you’d expect, designed to keep fans engaged, informed and on the edge or their seats.

To encourage interaction and participation among fans, the app offers supporters the chance to play several simple but fun games throughout the build-up and the match itself, such as Guess the Starting Eleven, Guess the Score and Scorers, Be the Ref and voting for the Man of the Match.  Participants will earn points based on correct answers, with prizes awarded to each matchday’s highest scorer.

Fans who love the science behind the beautiful game will be able to feast on real-time match stats and graphics ranging from possession, attempts on goal, fouls, off-sides and corners to name but a few.

Additional features include live radio commentary from the BBC, real-time score updates from other matches, team sheets, league tables, photo galleries, and a live blogging ‘wall’ that pulls in photos, tweets, and Vines from across the social conversation.

Fans will be able to get up close and personal with the CityMatchday app for the first time during the build-up to City’s derby clash with Manchester United, on November 2nd.


Digital Sport Interviews…. Shergul Arshad, CEO of Mondogoal (and former Head of Digital at AS Roma)

YouTube Preview Image

In this first ‘Digital Sport Interviews…’ video, I get to chat with the CEO of Mondogoal (and  former Head of Digital at AS Roma) Shergul Arshad about fantasy football, digital and AS Roma.

Subscribe to the channel to get the latest interview with industry leaders in digital & sport.

Manchester United pass 60m fan mark on Facebook, but what does that mean to the club?

Manchester United are celebrating another Facebook milestone, this time passing the 60m fan mark on their page.

Although somewhat behind the likes of former player Cristiano Ronaldo, who recently became the first athlete to pass the 100m mark, and also European rivals FC Barcelona (77m) and Real Madrid (75m).

Continue reading

Connecting Your Audience to the Sport

Guest Post: David Johnson is Commercial Director at Skylab. David has vast experience as a digital video content strategist, and as a broadcast manager for the 2004 Olympic Games, two FIFA World Cups, two UEFA Euros, and a UEFA Champions League Final. He is also an award-winning creative director/producer.

How many people walk through the doors to a sports venue each time there’s a major event, is it hundreds? Thousands? Tens of thousands, perhaps? The possibility of connecting with each  and every of them and deliver tailor made content directly to them has never been more real thanks to the continually and rapidly developing digital landscape.

Continue reading

Man Utd utilise new Polling feature on Google+

That almost forgotten of social platforms, Google+, is still iterating and looking to improve its offerings to teams and fans it appears.

At a time when the whole discussion about whether it is a viable channel for brands has appeared to quieten off, with many appearing agreeing that no it isn’t (I’m not a big fan and rarely use it).

That doesn’t mean there isn’t a place for it and many teams are still posting daily on their pages and utilising Google Hangouts – certainly one of its best features – such as Liverpool, who are running one on the 20th October with former LFC legend Robbie Fowler.

Continue reading

Harnessing the Power of Mobile to Provide the Ultimate Fan Experience

Guest Post: David Johnson is the Commercial Director at Skylab, who has vast experience as a digital video content strategist, and as a broadcast manager for the 2004 Olympic Games, two FIFA World Cups, two UEFA Euros, and a UEFA Champions League Final. He is also an award-winning creative director/producer.

There is an increasing appetite for media-rich experiences delivered on mobile devices, with 5.6 billion mobile devices estimated to be in use by 2015 globally, and the trend will continue at an increasingly rapid rate accompanied by a projected increase of over 2,600 per cent in mobile data transfers.

Continue reading

Vauxhall Fans’ Man of the Match Vote Takes Twitter By Storm

England fans have made the headlines following their Man of the Match voting on the interactive website of lead sponsor Vauxhall during England’s 5-0 win against San Marino.

63 per cent of Three Lions supporters voted goalkeeper Joe Hart as their team’s best performer in a game where he only touched the ball 11 times.

Continue reading


England and Manchester United captain Wayne Rooney leads the way in the Home Nations football league table for social media followers.

The ranking has been compiled by Britain’s leading independent specialist sports PR and communications consultancy, Macesport, who manage the sponsorship activation for Vauxhall, the lead sponsor of Home Nations football.

Continue reading

The revolution will be broadcast in 6-seconds

This is a guest post by Luca Massaro, Managing Director of We Play. We Play are a digital sports agency that specialise in commercialising the relationship between brands and sports fans.

Owned by Twitter and released less than two years ago, mobile storytelling platform Vine has so far been one of the great success stories of the social media revolution. Its rise has been meteoric in that time and few – if any – Internet users will not have stopped to watch one of the platform’s 1 billion daily loops. Suffice to say, Vine has changed the way marketing teams think of the medium of video.

Continue reading