All posts by Daniel McLaren

Founder & Editor-in-Chief at the UK Sports Network (UKSN). Dan also works as a Social Media Marketing Consultant with the likes of the Rugby Players Association, Yonex and Storystream. A lover of all sports and a player of a few. Follow me at @danielmclaren for insights into social media, football and many other random things.

Facebook launches Football Awards with Mirror Football & BT Sport

Facebook has launched its inaugural Facebook Football Awards in partnership with BT Sport and Mirror Football, which will offer fans around the world the chance to vote for the players they think have performed best throughout the 2014/15 Barclays Premier League season.

Voting kicked off last week via a dedicated tab on Facebook and through the Facebook pages of Mirror Football and BT Sport.

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Kick It Out unveils findings of research into football-related hate crime on social media

Kick It Out, football’s equality and inclusion organisation, has published new research revealing the true extent of football-related hate crime across social media after hosting a special event unveiling the findings at Headspace in London yesterday (16 April). 

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#WeAreChosen – An Interview with Everton’s Director of Media & Comms

Towards the end of each season is when the different departments within a football club have to start thinking about the following season, and asking fans to renew their season tickets.

For many it will be the usual methods of email (and snail mail) marketing, activity on social media and posters up at the ground. But few act in a creative way and even fewer make it into something a bit special.

Continue reading #WeAreChosen – An Interview with Everton’s Director of Media & Comms

Sports TechPitch 4.5 – A Recap

Last month saw a packed room at Lewis Silkin for the first ever Sports TechPitch 4.5, hosted by the 2Pears and Digital Sport.

Both the judges and the audience vote was won by the same company, TOK.tv, a voice social platform helping sport clubs and leagues offer their fans a unique engagement experience. The runner up in the audience vote was Run Last Man, a website and web application for people to run online sports prediction games as a means of fundraising, with Matchday Digital, UK’s first digital publisher of football league matchday programmes, in third place. The same two companies came in joint second place in the judges vote.

A big thank you to all the judges, our host Richard Gillis, all of the people who entered the competition & pitched their ideas and to everyone who came along to watch. The aim is to run another Sports TechPitch later in the year and for it to become a regular fixture in the calendar.

See all the pitches, the judges’ feedback and more in the video.

 

Rugby Tackles New Technology With Impressive Results

Rory Nicolson is a graduate of the University of Stirling and currently Social Media Manager at rugbystore. A long suffering supporter of the Scotland and Edinburgh rugby teams, he creates content for rugbystore.co.uk.

When you think about rugby, what comes to mind? Muddy scrums, broken noses and crunching tackles? Most of us don’t think immediately think about statistics and game data. But with technology becoming a more prominent part of the game, it won’t be long before we’re discussing GPS as much as players, and Ref cams as much as tries.

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Sports TechPitch 4.5 – Wednesday 25th March

Brought to you by us here at Digital Sport and the amazing team at 2Pears we have a brand new event running this Wednesday 25th March. Sports TechPitch 4.5, is a platform created specifically for sports-tech startups from all across Europe to showcase their business proposition to a relevant wider audience, including VCs, sport industry professionals and experts, journalists, as well as other aspiring and successful sport and tech entrepreneurs.

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ICC announces ground-breaking online figures with interest soaring in #cwc15 right across the globe

The ICC Cricket World Cup 2015 now moves towards the knock-out stages, and the magnificent cricket on the pitch during the Pool stages has been matched with remarkable levels of interest in the tournament across all online channels from right around the world.

Continue reading ICC announces ground-breaking online figures with interest soaring in #cwc15 right across the globe

#CoolJob: Digital Account Manager @ Macesport

Macesport have a rare vacancy for outstanding Digital Account Manager to work within their team based in Nottingham.

Working with some of the highest profile sports brands, governing bodies and sponsorships in the industry the candidate will work closely with Vauxhall on their sponsorship of England, Northern Ireland, Scotland and Wales football teams as well as the NFL, Soccerex and William Hill.

Continue reading #CoolJob: Digital Account Manager @ Macesport