All posts by Daniel McLaren

Founder & Editor-in-Chief at the UK Sports Network (UKSN). Dan also works as a Social Media Marketing Consultant with the likes of the Rugby Players Association, Yonex and Storystream. A lover of all sports and a player of a few. Follow me at @danielmclaren for insights into social media, football and many other random things.

Grabyo lands $2m funding from sports stars Thierry Henry, Cesc Fabregas, Robin van Persie and Tony Parker

Grabyo, the global leader in real-time video, today announced raising $2m in funding from an array of major sports stars on the back of accelerating customer demand, ongoing momentum in social video and the rapid growth of mobile video advertising. The investors and global ambassadors include Premier League Football stars Cesc Fabregas and Robin van Persie, New York Red Bulls star Thierry Henry and current NBA champion Tony Parker.

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The Passion of the Fans: Understanding the Impact of Demographic Data

Chelsea Varney is a Community Manager for Brandwatch, a social media monitoring company. You can catch her on the company’s blog as well as her Twitter page.

Regardless of whether a team is soaring high in the league or failing miserably, you can be certain of one thing, fans will be discussing each match online.

The conversation on social media will always reflect the mood around a team, as fans don’t hold back when giving their opinions.

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Juventus enters the world of memes with #ThingsTevezCouldDribble

Following Carlos Tevez’s fantastic solo effort during last Sunday’s 7-0 defeat of Parma, the digital team at Juventus decided to have some fun with their fans.

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Ball Street and Vauxhall launch new ‘Home Nations Football Show’

A brand-new show has launched on the Vauxhall Football TV YouTube channel, previewing the latest Home Nations fixtures.

The Vauxhall Home Nations Football Show looks ahead to England, Northern Ireland, Scotland and Wales’ upcoming games in a 30-minute special.

Filmed in partnership with popular YouTube channel Ball Street, the Vauxhall Home Nations Football Show, features special guests from each Home Nation.

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The current status of digital transformation within football at IFA Berlin

Guest Post: Benjamin Stoll founded Digithalamus, a consultancy for digital strategies and solutions, in October 2014 in Berlin. He has worked with a focus on digital and sports for about ten years, helping brands, clubs and organizations with digital solutions, e.g. with Ledavi, GMR Marketing, Serviceplan and sport1. In 2011 he founded the missing piece as a digital engagement marketing agency.

 

What’s the secret of Ronaldo’s social media domination? How to make profits from social media as a football club? What should sports journalism in the age of digital media should look like? Those and other issues driven by digitalisation were tackled by an international football audience at IFA Conference Berlin on 30th of October.

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MANCHESTER CITY LAUNCH CITYMATCHDAY – THE WORLD’S MOST IMMERSIVE SECOND SCREEN APP

Barclays Premier League Champions, Manchester City have become the first Premier League Club to launch a dedicated second screen matchday app with live video replay technology.

Launched ahead of City’s upcoming derby clash with Manchester United which is set to be viewed by millions around the world, the new app is packed with exciting and innovative features.

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Manchester United pass 60m fan mark on Facebook, but what does that mean to the club?

Manchester United are celebrating another Facebook milestone, this time passing the 60m fan mark on their page.

Although somewhat behind the likes of former player Cristiano Ronaldo, who recently became the first athlete to pass the 100m mark, and also European rivals FC Barcelona (77m) and Real Madrid (75m).

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Connecting Your Audience to the Sport

Guest Post: David Johnson is Commercial Director at Skylab. David has vast experience as a digital video content strategist, and as a broadcast manager for the 2004 Olympic Games, two FIFA World Cups, two UEFA Euros, and a UEFA Champions League Final. He is also an award-winning creative director/producer.

How many people walk through the doors to a sports venue each time there’s a major event, is it hundreds? Thousands? Tens of thousands, perhaps? The possibility of connecting with each  and every of them and deliver tailor made content directly to them has never been more real thanks to the continually and rapidly developing digital landscape.

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