Author Archives | Dan Mclaren

Ryder Cup organisers ban photo/video uploads to social media by fans

Ryder Cup organisers ban photo/video uploads to social media by fans

This week it has been reported that guidelines have been issued to ticket holders warning them against posting images and video on social media for the duration of the tournament.

In a time when other sporting events are looking to capitalise on the proliferation of mobile phones, and second screen devices generally, it’s an interesting move that will prove hard to police. Imagine the winning putt or celebrations of the win not being posted to friends on Facebook as soon as it happens?

This doesn’t affect the millions who will be tuning in to watch Europe’s finest battle the US team. There will be a multitude of ways in which fans will be able to get their fix via digital but seeing the experiences of those on ground through their pictures won’t be one of them (more on that in another article soon).

With 250,000 people expected over the 6 days allowed to bring mobile phones onto the course (on silent) it’s going to be interesting to see how much officials enforce the rules which state;

“Images taken with a camera, mobile phone or other electronic device cannot be used for any purpose other than for private and domestic purposes. You must not sell, license, publish (including, without limitation, via Twitter or Facebook or any other social media site) or otherwise commercially exploit photographs.”

While texting is allowed, and calls in designated areas, mobile phones must be in silent mode at all times. Other prohibitions include a ban on autographs, running, personal mobility scooters and children under five.

A spokesman for Ryder Cup Europe told The Telegraph:

“The Ryder Cup is one of the world’s most recognised sporting events and as such we need to ensure that the brand, encompassing fair play, teamwork and camaraderie is protected at all times which means ensuring that images of the event are not used for monetary gain in a manner which may go against those principles.

“The taking of pictures during high pressure sporting events has also been shown to have an adverse effect on players, with shutter sounds and bright flashes proving to be a distraction at critical moments. It is not fair to compromise the sporting occasion for either the players or those spectating.”

One thing that may work in the organisers favour is the general lack of internet access at golf events. If they don’t add wifi stations around the course, as they did at the British Open this year, then the chance of 3G working with so many people around is going to be remote. Thus people will lose the moment and they wont be uploaded until they get home or to their hotel.

It’s not only the spectators who could be affected by this. The golfers involved are some of the heaviest users of social media, especially Twitter, in the sports world. The likes of Ian Poulter (1.7m fans), Justin Rose (363k), Rory McIlroy (2m), Bubba Watson (1.2m), Rickie Fowler (789k) and many of both teams have large followings to keep up to state – as well as appease sponsors.

Generally they are allowed to post pictures on practice days from on the course but not during playing days. Although The Telegraph talks about players not being able to use social media, the final decision on players using social media actually lies with the captain, in this case Paul McGinley, who isn’t active on social himself.

Back in 2010, when it was last held in Europe, one of the most entertaining aspects was following the players updates throughout the event as Europe went on to an exciting win. It was the first time social media was able to give us insights into golf’s greatest event and has remained popular with the games players and fans since.

Fingers crossed McGinley allows his players to remain active away from the course and we get to see McIlroy and his teammates celebrating with a selfie!

 

rory selfie

 

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#CoolJob: Social Media Manager at 1966 Group

#CoolJob: Social Media Manager at 1966 Group

1966 was founded in 2006 by Terry Byrne and specialises in maximising intellectual property rights, global licensing, branding, endorsements and appearances globally within the football industry.

The team consists of coaches, ex players, managers and global brand and events experts with world-class expertise within the sports industry.

1966 exclusively manages the commercial interests of the England football team including full representation and management of the players commercial programme and relationship with the FA and its partners

 

Role: Social Media Manager

Salary: £25k-£30k pa

Job Function:

Reporting directly to the Head of Communications, the Social Media Manager will be responsible for creating and implementing the social media strategy for all companies within the 1966 group and specific individuals  within the footballing industry.

 

1966/United Marketing

  • Create social media channels and populate
  • Grow followers b2b for SEO
  • Give individual advice to high profile sporting personal on content strategy for their own social media channels

England Footballers Foundation

  • Social media content strategy and calendar to grow followers and engagement
  • Work with the players themselves to create content, tweets etc

Core Responsibilities:

  • Hands on approach to create, implement and populate the strategy for the 1966 groups social media presence across existing platforms on a day-to-day basis.
  • Daily moderation, content updates, monitoring and community management of social platforms
  • Provide your own creative flair and social media expertise
  • Reporting to key internal stakeholders on new and emerging social media platforms and wider market trends.

Desired Skills and Experience

  • A minimum two years relevant digital/social media experience.
  • Displays in-depth knowledge and understanding of Social Media platforms and their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc) and how each platform can be utilised in different scenarios
  • Some background knowledge of Public Relations would be useful
  • Possesses ability to identify potential negative or crisis situations and apply conflict resolution principles to mitigate issues
  • Strong project management or organisational skills
  • Excellent written and verbal communication skills.
  • Must be comfortable with out-of-hours work and working reactively to tight deadlines.
  • Knowledge of and interest in football and its unique position within social media.
  • Track record of increasing reach and engagement through own ideas and individual management of social accounts.
  • Demonstrates creativity and documented immersion in social media, and can provide examples.
  • Familiarity with social monitoring tools.
  • A team player with confidence to take the lead and guide other employees where necessary.
  • Familiarity of working with high-profile figures.

 

Applications should be sent into enquiries@1966.com

 

 

1966

 

 

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#CoolJob: Audience Development Researcher – FullTimeDEVILS

#CoolJob: Audience Development Researcher – FullTimeDEVILS

JOB TITLE:

Audience Development Researcher – FullTimeDEVILS

 

CONTRACT:

ASAP – Dec (possibly permanent)

 

JOB ROLE:

- to grow the FullTimeDEVILS audience by building relationships on YouTube, other social media platforms, football websites and mainstream media

- to maintain and optimise the FullTimeDEVILS YouTube channel

- management of the FullTimeDEVILS accounts on various social media platforms

- generating editorial ideas and assisting team with video production

 

KEY REQUIREMENTS/SKILLS

- an avid Manchester United fan with knowledge of the club, community and local area

- working knowledge of YouTube and social media platforms

- confident short form writing/blogging ability

- working knowledge of video production techniques

- self-starter; willing to create and maximise opportunities for the channel

- applicants should be comfortable in a football environment

- ability to work under pressure and in a fast-turnaround/news environment

 

ADDITIONAL SKILLS (DESIRABLE)

- good contact list within football blogging community

- video editing experience (Final Cut, Adobe Premiere)

- basic video shooting skills

- basic image editing (Photoshop, After Effects)

- website SEO experience

- on-camera vlogging/presenting experience

 

LOCATION

London/Manchester – travel will be required

 

SALARY

TBC

 

Please send your covering letter and CV into Neil Smythe on neil@resolutionsquare.com

 

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New club app from Football League the answer to match-day internet access?

New club app from Football League the answer to match-day internet access?

Last year a project called Digital Stadium was being tested in a collaboration between the University of Sussex, Brighton & Hove Albion FC and Corridor Design which looked at how modern smartphone apps can be used to build new ways of communicating within stadiums.

Currently the ideal of making stadiums ‘fully connected’ comes at a huge expense. Only the likes of Manchester City, Celtic, Rangers, Liverpool (in one stand) and other teams in the US and Europe have invested in such projects which can cost £1m+. With many stadiums starting the creak with age its not something as easy as many might think to set up.

So for clubs in the Football League it presents many problems. With many spending more than they bring in on players in a bid to hit the heights of the Premier League, they just don’t have the resources to invest in projects such as stadium connectivity. It’s not that they don’t want to better engage with fans and give them an enhanced experience – which is becoming a must – it’s just down to resource.

But where there is a scarcity there often comes innovation. And this is the problem in which the Digital Stadium project has looked to become the ultimate solution. The benefits for clubs are obvious; better customer experience, food/ticketing offerings, expanded sponsorship options, use of player/match data to enhance the match day experience, in play betting, etc.

But the high numbers of people in a small space, all of whom now expect to be able to get online whenever they want to, has led to many problems in nailing the solution. Dr Ian Wakeman, founder of the company behind the app, told theengineer.co.uk:

“Typically when you go to a football match you’re in a crowd of 30,000 people and those people are all contesting for the available basestation bandwidth. Most people can’t get a connection and you have a really bad experience on your mobile phone. TribeHive uses software rather than hardware to build a network directly between all of the mobile phones running the app and shares the connectivity you can get to pull down updates.”

The initial prototype Android apps were first deployed in April 2013 to 100 volunteer season ticket holders at Brighton, and were refined over a number of iterations till the underlying networking technology was robust, and was deployed stadium wide on the Play Store from September 2013.  The Apple iOS version soon followed.

The app provides services the fans want, from live scores, match statistics, league tables, fixtures and results, through to news and player profiles.  Live rail and bus information eases the journey of fans into and out of the stadium, whilst the ability to see both club and personal Twitter timelines, and to post Tweets whilst at the match increased the club’s social media profile.

For the club, a scrolling ticker at the bottom of the app delivered customisable messages to the fans, allowing the club to deliver messages appropriate to the match, such as beer discounts after the match.  The app delivered detailed analytics of what fans looked at, all accessible through a customised web console.

Technically, the app demonstrated that the DTN technology could increase the apparent connectivity by over 50%, particularly at key times, such as pre-match, half-time and immediately post-match. The feedback from the fans was that the app was a great success, proving the acceptability of this space-age technology to football fans.

An expanded version of the app is now being trialled by six clubs – QPR, Birmingham City, Bolton, Brighton & Hove Albion, Middlesbrough and Watford. It looks on the face of it to be a normal club app that brings together latest club news, results, live scores, etc. But there is more to it than that. The Software developed by TribeHive (the business spun out from the Digital Stadium project and run by Dr Ian Wakeman) improves connectivity in the stadium by building a network directly between smartphones and sharing updates to the app.

ciaran         CurrentMatch

So for both clubs and the fan attending games this solution could be a godsend to them. At April’s Manchester event we spoke with Everton’s Scott McLeod said that they had looked at most of the Wi-Fi options for Goodison Park without finding a solution that he felt suited their needs and budget. Something like this could be a perfect fit.

So what does the future hold for the technology and for TribeHive? Dr Ian Wakeman told us;

Our aim in building the HiveCore technology is to provide a usable digital channel for all, using cheap software rather than expensive hardware.  As football fans, we care a lot about both improving the stadium experience and keeping tickets affordable, and we believe that the HiveCore technology is a step in the right direction.

If you’re a Brighton fan we’d love to hear about your experience of using the app. If you’re one of the new teams announced, what do you think about the idea?

 

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Wimbledon 2014: A Digital Review

Wimbledon 2014: A Digital Review

At the last Digital Sport London event we were lucky enough to have with us Wimbledon’s Content & Communication Manager Alexandra Willis. Alexandra spoke last year at our half day London event so it was interesting to hear their plans for this year and how they turned out.

Just before this years Championship I interviewed Alexandra for the website to get some early insights into what they had in store for us (you can read the full interview here) and the interest in what they were doing was obvious from the attention the article received. So an audience of around 70 people listened intently to what Alex had to say on stage at Riley’s Sports Bar.

An award winning year, picking up ‘Brand of the Year’ at the BT Sport Industry Awards and ‘Best Technology Winner’ at the Sports Technology Awards, meant that they had a lot to live up to this time around. And if anyone tuned into any of the digital platforms this year you were not left disappointed.

Not only was there a new mobile app and an improved experience across iPad, the main website and using video. But they also managed to introduce new social media and digital activities to draw fans even closer to the action. Partnering with tech firm (and #DSLondon sponsor) Grabyo to release near real-time video clips was a great move.

As was the Social Media Command Centre (great for monitoring and content) and Hill v World (getting everyone involved both at the event and at home). This led to some impressive stats, all of which you can see in the presentation slides available below.

 

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4 Things We Learnt from the Glasgow 2014 Opening Ceremony

4 Things We Learnt from the Glasgow 2014 Opening Ceremony

Guest Post: This article is from Brandwatch and published with their permission as part of the ongoing sponsorship of the Digital Sport London 2014 series.

The 2014 Commonwealth Games kicked off on Wednesday night with 4,950 athletes, 2,000 performers, 71 Scottie dogs and 1 awkward baton. As always, Twitter users were not shy in voicing their opinions with over a quarter of a million tweets posted during the ceremony.

So what can we learn from the abundance of data posted online last night?


1. Unicef Shone on the Global Stage

The link-up between Glasgow 2014 and Unicef was the first of its kind for the Games and has – so far – been an undeniable success.

£2.5million was raised in just one hour for the children’s charity, yet the recognition the brand gained may have been even more valuable.

Topics component

Unicef’s appeal was mentioned just over 20,000 times on the web – undeniably impressive.

Standing out during an event of this magnitude can be tough due to the huge amount of online chat, yet Unicef stayed top of most online trends.

To put this in context; the four other main sponsors for the Games received a total of just 2% of the mentions relating to sponsors, the other 97% was attributed towards Unicef.

Pie chart comparing sponsors

BP, Ford and Scottish and Southern Electric must do more to make to make the most out of their sponsorship.

@Unicef_UK tweeted live throughout the event sparking online conversation about their brand.

Whereas, @BP_plc@FordUK and @SSE did not live tweet and therefore lost out on a unique chance to raise brand awareness.

Virgin Media did tweet during the event but only via their second, less popular account@VMLoves.

So, we award Unicef with a gold medal for their committed social media presence last night!  Other sponsors still have time to raise awareness for their brand, but to do so they must commit themselves to the Commonwealth story.


2. Usain Bolt is as Popular as Ever

As most of you can imagine, Bolt’s arrival at the games dominated the athlete chatter on social media.

61% of the conversation was about the fastest man in the world, while 22% spoke about Bradley Wiggins.

Only a measly 10% mentioned Mo Farah – so a bad few days for the now injured long distance runner.

Bolt will hopefully light up our screens again this summer with some more of his record breaking displays.

With the track sport rife with doping bans, a clean and popular winner will help direct the sport back on track.


3. People Really Do Feel ‘Better in the Morning’

 

Interestingly for any sleep advocates out there, people became more positive about the opening ceremony once they’d had a good night’s kip.

sentiment comparison

Twitter users were also less likely to criticize the ceremony after resting.

Maybe the old age adage that ‘you’ll feel better in the morning’ has some tangible meaning behind it after all.


4. Rod is ‘Sailing’ ahead of Susan

Famed for having one of the most viewed YouTube videos of all time, Susan Boyle seems to have lost the spark that once made her so interesting to watch.

Rod Stewart had almost double the amount of mentions Susan Boyle received during the Commonwealth curtain raiser.

Comparing Susan to Rod

Despite both being on stage for a similar amount of time, Boyle’s appearance did not leave a lasting effect on journalists.

News articles this morning mentioned her performance only 60 times, whereas Rod Stewart’s performance was acclaimed over 140 times.

 

Posted in Guest Article0 Comments

City’s fan engagement loud and clear with social media voice messaging service

City’s fan engagement loud and clear with social media voice messaging service

Barclays Premier League Champions, Manchester City, have expanded their global social media presence by joining the leading voice messaging service, Bubbly.

With over forty million subscribers around the world, Bubbly allows users to create their own 90 second voice blog, or listen to voice recordings from a host of celebrities from the world of film, sports, comedy and music.

Users can also add a photograph with 140 characters of text, and share their favourite posts with their Facebook friends and Twitter followers.

Based in Singapore and designed primarily to cater for the 4 billion consumers in emerging Asian markets that still use feature phones, the service has seen rapid growth since its launch in 2011.

As part of the new Manchester City Bubbly account, the Club will release exclusive voice recordings from City stars such as Sergio Aguero, Joe Hart, Vincent Kompany and Samir Nasri.

Players will also record interviews in their native languages, including French, German, Portuguese, Spanish and Serbo-Croatian in order to engage with City’s multi-lingual global fan base.

From post-match interviews to Club features, the voice messages will give fans an insight into what goes on behind the scenes at their favourite club.

Commenting on the new Bubbly account, Diego Gigliani, Director of Marketing, Media and Fan Development for Manchester City, said:

“As the Club continues to attract fans from across the world and our global community grows, we will constantly seek out new and engaging ways to connect with supporters, particularly through the use of popular social media platforms, like Bubbly.

“Whether it’s through pre and post-match interviews on the pitch, or getting to know their favorite players off it, Bubbly will enable the Club to have more frequent, short-form touch-points with our fans across the world, bringing them closer to the club and helping to build deeper relationships.”

This sentiment was shared by Bubbly CEO, Thomas Clayton, who added:

“We’re ecstatic that Manchester City has chosen to connect with their fans using their real voices on Bubbly.  With the new season just around the corner, it’s a fun time to check out what these guys have to say about what’s ahead.”

Manchester City fans and followers, can access exclusive content online by visiting www.bubbly.net/MCFC, by downloading the Bubbly app on their smart phones, or by using the access codes for their feature phones.”

 

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#DSLondon 10 with The Football League & Wimbledon [event]

#DSLondon 10 with The Football League & Wimbledon [event]

Thank you to everyone who took time out to come along to last month’s successful Digital Sport London looking at the use of analytics and data in sport. Tomorrow night (23rd July) we’re taking a broader look at digital sport with insights into two different sports from those who work directly in it.

The venue has changed this month as we move back to Rileys Sports Bar (Haymarket) in the centre of London. Back in January 2013 we held a very successful event at the venue with the ever engaging Richard Ayers. Hopefully we will be back at this venue on a regular basis over the coming months.

Firstly we’ll be chatting to Russell Scott who looks after the digital team at The Football League. He’s been in the role for around a year now and has made some significant changes to both the internal set up of the organisation to bring it into the modern age and also externally with new mobile sites, live blogging platforms and training for the 90 football clubs who are part of Football league Interactive. Not to mention a revamp of their own digital channels and content to fill them.

I will be chatting to Russell and also give time for people to ask questions from the audience or on Twitter. You can also leave a question in the comment box at the bottom of this post if you’d like to do it that way too.

Following a drinks break (very important in sport) we’ll be hearing from Alexandra Willis. She will be taking us through the digital activities they employed at last month’s Wimbledon to engage with fans in ever more interesting and in-depth ways, both those within the grounds and others who are watching/keeping up to date around the world.

Again there will be opportunities to ask Alex questions and tap into her knowledge. I will be putting a few questions to her and, as with Russell, there are a number of ways in which you can get involved.

Thank you to our series sponsors; Brandwatch, Grabyo and Rawnet. Both Brandwatch and Grabyo will be demonstrating their products at the event so be sure to say hi and find out more about what they do and how they can potentially help your business (or clients).

There are over 50 people already signed up, so there is plenty of networking to be done over a couple of mid week drinks. Join us from 6pm (first talk starts at 7pm) by visiting the link below to book your place…

 

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Interview: How the Open Championship is utilising iBeacons, Wi-Fi and storytelling

Interview: How the Open Championship is utilising iBeacons, Wi-Fi and storytelling

Tomorrow sees this year’s Open Golf Championship take place at Royal Liverpool. Starting on Thursday it sees the world’s top golfers, including Tiger Woods after a lengthly absence through injury, come to our shores for one of the most testing events on the golfing calendar.

Golf has been a sport that has embraced digital advances over the past few years, at the top end at least. You can find most players on Twitter (more so than Facebook) and each major event looks to engage with the thousands of fans who come through the gates, as well as the millions who tune in on TV.

Kevin Bain is the R&A’s Digital Manager who is based most of the time in the beautiful town of St. Andrews (the home my family originates from). Last week I was delighted that Kevin could take some time out of his hectic diary to speak to me about what their plans are for this years event.

Wi-Fi

One of the biggest investments that was trialled last year and is now being expanded upon is the installation of wifi points around the course. 350 access points have now been installed giving Wi-Fi coverage on every grandstand.

The test took place at Muirfield where the whole course had fibre optic cable installed with 200 access points. It was promoted in venue and allowed for video streaming as well as scoring and other information. It was 30k people use the facility with a peak of 3.5k concurrent users.

One of the most interesting findings was around usage – they expected video streaming to be the key driver but it turned out that GPS tracking of players on the course was the most used feature, showing who was teeing off from where and what their current score was.

iBeacons are another development which has been trialled in a small way before and are now being tested on a larger scale. In the US they are being utilised around many sports stadiums and they are proving to be a useful way in which to communicate with people around the course.

There will be a welcome message at the pay gate at the course and one of the incentives is being entered into a prize draw for tickets for next years Open. Certainly one that many keen golf fans attending will be open to. Also, at the 3rd hole there will trial messaging informing fans about which players are coming through. Something useful that will help them decide at which point they want to be to see they’re favourite players.

Social Media

#OpenMoments was launched one week out from the tournament. They started asking fans about what their favourite Open moments are and they will then use they’re archive of images and video’s to show fans those that have been most mentioned. More than 100 videos were ready to go when they launched.

They’re also been helping to promote the #OpenCountdown from the host course, Royal Liverpool, with both campaigns aimed at boosting awareness of the event and excitement amongst golf fans.

open moments

They are also working with a company I know well, Storystream. This new social wall will allow fans to see all the conversations in one place from players, fans and official accounts from the organisers. They’re are already some great images and videos available on there. So make sure you check out social.theopen.com 

If you’ve been in the Liverpool are you may well have seen a bus going around with advertising on it for the tournament. To win tickets to go to the golf all fans had to do if they spotted it was to tweet in a picture of it and use the hashtag #OpenBus to win.

There are also the more usual digital features for fans to use such as the Open app to get scores, radio commentary, video stream, etc. Plus you can find out everything you need to know across Facebook and Twitter. This year has seen another Twitter first for the event as they have launched a Japanese language feed. This helps them tap into the 3rd largest golf market in the world, behind the US and UK.

Thanks to Kevin for taking the time out to let us know about their plans. I’m lucky enough to be going this week to find out more about how it looks from behind-the-scenes. Look out for the tweets from @danielmclaren.

2013 open

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Some memorable moments from the most social World Cup ever!

Some memorable moments from the most social World Cup ever!

It’s all over. The most connected World Cup. The most digital World Cup. The most social World Cup…ever.

New sporting records were set for tweets sent, Facebook interactions and inappropriate photos involving Mario Balotelli and the Queen.

But with everyone from sponsors to sports stars, brands to broadcasters clambering over themselves to tap into the Brazilian buzz, what made you smile or share?

Andy McKenzie of digital sports content specialists LiveWire Sport picked out some memorable moments from the last month.

Pre-tournament

The weeks and months leading up to major events are always hugely important for brands to maximise their time with big names before disappearing behind FIFA’s commercial curtain.

Digital campaigns leading up to the World Cup Finals generally centred around gaining maximum exposure for high-end advertising campaigns featuring star players.

Adidas and Beats by Dre caught the eye, but Nike stole the pre-tournament show.

YouTube Preview Image

Nice storytelling, a hint of humour and Rooney’s dodgy Scouse accent helped earn their 64m YouTube views for The Last Game, without any of their stars presumably even having to appear in front of a green screen or step into a recording booth.

Good job they got in early as the only player in the campaign that made it as far as the semi-finals was David Luiz, who perhaps took Nike’s ‘Risk Everything’ message too seriously.

Hats off to the Daily Telegraph’s Project Babb for a brilliantly stitched together Roy Hodgson rap. Altogether now – “You’ve got to hold and give…”

YouTube Preview Image

And both the BBC and Guardian built some nice interactive tools for picking your best-ever World Cup side.

 

Kick-off

Time to unveil the shiny new technological toys.

The official FIFA.com site had a new live centre and a social hub that was packed full of detail and data, with sponsors like McDonald’s, Hyundai, Castrol and Budweiser handed some prime real estate, while Sony had a destination of their own at One Stadium Live.

Facebook created a World Cup hub to access content, while Twitter rolled out a number of innovations including hashflags, man-of-the-match voting (sponsored by Budweiser), score updates and dedicated match pages for each game.

ITV used Grabyo and partnered with Paddy Power and Twitter Amplify to maximise their live rights, while everyone enjoyed some friendly fun at the expense of Robbie Savage

Every detail of the tournament was analysed – even down to who won the World Cup of arm-folding (some welcome news for Tottenham fans).

 

Big moments

The rapid rise of real-time content continues.

Who can react quickest to those huge talking points, with brands all trying to create that ‘Oreo moment’.

Adidas set up a newsroom in Rio to react to events by creating content and it seems the #allin motto applies to the resources they put behind it.

There was the odd marketing own goal – like Delta’s giraffe gaffe and KLM’s Mexican mischief  – and a few weird ones – like Listerine’s #PowerToYourMouth.

Brazil’s monumental fall from grace was perfect Paddy Power territory

while PornHub gained an unexpected uplift in extra followers on the back of their tweet.

Brilliant Ads shared a quite brilliant take on the 2014 logo that got nearly 13k retweets

while @brazuca was silenced for one night.

The USA finally fell in love with soccer. Obama watched on Air Force One, Hulk Hogan and Will Ferrell pledged their allegiance to the beautiful game and then there was Tim Howard and THOSE saves.

Hats off to the Scottish FA for reacting to Germany’s crushing of Brazil with a timely and humorous post about their upcoming Euro 2016 qualifier (v Germany).

Scottish FA

The Final

Things turned out nice in the end for adidas in their battle with Nike as Messi and Muller, Argentina and Germany all manufactured their way to the final, seeing off the Nike-sponsored pair of Brazil and the Netherlands in the semi-finals.

Adidas had David Beckham on their YouTube show The Dugout, the official ball, the winners of the Golden Glove, the Golden Ball and the Golden Boot.

YouTube Preview Image

Nike still had the match-winning Mario Gotze

but maybe nobody reacted better than Lufthansa to Germany’s win.

As another major sporting event passes through our timelines, what has stood out for you? Did we miss any outstanding World Cup content? Is anyone out there really interested in animals predicting scores?

 

Posted in Guest Article0 Comments

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