All posts by Daniel McLaren

Founder & Editor-in-Chief at the UK Sports Network (UKSN). Dan also works as a Social Media Marketing Consultant with the likes of the Rugby Players Association, Yonex and Storystream. A lover of all sports and a player of a few. Follow me at @danielmclaren for insights into social media, football and many other random things.

Formula E Getting Digital Power Boost With Grabyo VIP

Formula E, the new FIA single-seater championship that’s bringing high speed racing to the streets of major cities worldwide, is partnering with London startup Grabyo to bring the ultimate digital experience to fans and accelerate the growth of its digital audience.

As well as using Grabyo Studio to share real-time highlights from the live broadcast to Facebook and Twitter, for its next race in Berlin it will deploy Grabyo VIP to involve the teams and drivers in the production and distribution of native video.

Continue reading Formula E Getting Digital Power Boost With Grabyo VIP

Valencia CF provide exclusive real-time HD video content to fans in stadium

During the last Spanish League match played at the Mestalla stadium, Vodafone’s 4G network was successfully used to test a new unique technology and a new application that provides exclusive real-time video content in high density locations, revolutionising video delivery across mobile networks

LTE Broadcast –also known as evolved Multimedia Broadcast Service (eMBMS)-, puts no additional load on the network, enabling smartphone users in device dense locations to watch HD video content in high-quality.

The technology distributes the signal to an unlimited number of recipients and the user only needs an application and a 4G-enabled device able to support the LTE Broadcast technology.

The application lets all users in the stadium engage with multiple rich content such as stats, virtual recreation, behind the scenes videos, fans videos and social feeds, allowing real time mobile engagement between all fans.

YouTube Preview Image

Continue reading Valencia CF provide exclusive real-time HD video content to fans in stadium

Facebook launches Football Awards with Mirror Football & BT Sport

Facebook has launched its inaugural Facebook Football Awards in partnership with BT Sport and Mirror Football, which will offer fans around the world the chance to vote for the players they think have performed best throughout the 2014/15 Barclays Premier League season.

Voting kicked off last week via a dedicated tab on Facebook and through the Facebook pages of Mirror Football and BT Sport.

Continue reading Facebook launches Football Awards with Mirror Football & BT Sport

Kick It Out unveils findings of research into football-related hate crime on social media

Kick It Out, football’s equality and inclusion organisation, has published new research revealing the true extent of football-related hate crime across social media after hosting a special event unveiling the findings at Headspace in London yesterday (16 April). 

Continue reading Kick It Out unveils findings of research into football-related hate crime on social media

#WeAreChosen – An Interview with Everton’s Director of Media & Comms

Towards the end of each season is when the different departments within a football club have to start thinking about the following season, and asking fans to renew their season tickets.

For many it will be the usual methods of email (and snail mail) marketing, activity on social media and posters up at the ground. But few act in a creative way and even fewer make it into something a bit special.

Continue reading #WeAreChosen – An Interview with Everton’s Director of Media & Comms

Sports TechPitch 4.5 – A Recap

Last month saw a packed room at Lewis Silkin for the first ever Sports TechPitch 4.5, hosted by the 2Pears and Digital Sport.

Both the judges and the audience vote was won by the same company, TOK.tv, a voice social platform helping sport clubs and leagues offer their fans a unique engagement experience. The runner up in the audience vote was Run Last Man, a website and web application for people to run online sports prediction games as a means of fundraising, with Matchday Digital, UK’s first digital publisher of football league matchday programmes, in third place. The same two companies came in joint second place in the judges vote.

A big thank you to all the judges, our host Richard Gillis, all of the people who entered the competition & pitched their ideas and to everyone who came along to watch. The aim is to run another Sports TechPitch later in the year and for it to become a regular fixture in the calendar.

See all the pitches, the judges’ feedback and more in the video.

 

Rugby Tackles New Technology With Impressive Results

Rory Nicolson is a graduate of the University of Stirling and currently Social Media Manager at rugbystore. A long suffering supporter of the Scotland and Edinburgh rugby teams, he creates content for rugbystore.co.uk.

When you think about rugby, what comes to mind? Muddy scrums, broken noses and crunching tackles? Most of us don’t think immediately think about statistics and game data. But with technology becoming a more prominent part of the game, it won’t be long before we’re discussing GPS as much as players, and Ref cams as much as tries.

Continue reading Rugby Tackles New Technology With Impressive Results