All posts by Daniel McLaren

Founder & Editor-in-Chief at the UK Sports Network (UKSN). Dan also works as a Social Media Marketing Consultant with the likes of the Rugby Players Association, Yonex and Storystream. A lover of all sports and a player of a few. Follow me at @danielmclaren for insights into social media, football and many other random things.

Manchester United pass 60m fan mark on Facebook, but what does that mean to the club?

Manchester United are celebrating another Facebook milestone, this time passing the 60m fan mark on their page.

Although somewhat behind the likes of former player Cristiano Ronaldo, who recently became the first athlete to pass the 100m mark, and also European rivals FC Barcelona (77m) and Real Madrid (75m).

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Connecting Your Audience to the Sport

Guest Post: David Johnson is Commercial Director at Skylab. David has vast experience as a digital video content strategist, and as a broadcast manager for the 2004 Olympic Games, two FIFA World Cups, two UEFA Euros, and a UEFA Champions League Final. He is also an award-winning creative director/producer.

How many people walk through the doors to a sports venue each time there’s a major event, is it hundreds? Thousands? Tens of thousands, perhaps? The possibility of connecting with each  and every of them and deliver tailor made content directly to them has never been more real thanks to the continually and rapidly developing digital landscape.

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Man Utd utilise new Polling feature on Google+

That almost forgotten of social platforms, Google+, is still iterating and looking to improve its offerings to teams and fans it appears.

At a time when the whole discussion about whether it is a viable channel for brands has appeared to quieten off, with many appearing agreeing that no it isn’t (I’m not a big fan and rarely use it).

That doesn’t mean there isn’t a place for it and many teams are still posting daily on their pages and utilising Google Hangouts – certainly one of its best features – such as Liverpool, who are running one on the 20th October with former LFC legend Robbie Fowler.

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Harnessing the Power of Mobile to Provide the Ultimate Fan Experience

Guest Post: David Johnson is the Commercial Director at Skylab, who has vast experience as a digital video content strategist, and as a broadcast manager for the 2004 Olympic Games, two FIFA World Cups, two UEFA Euros, and a UEFA Champions League Final. He is also an award-winning creative director/producer.

There is an increasing appetite for media-rich experiences delivered on mobile devices, with 5.6 billion mobile devices estimated to be in use by 2015 globally, and the trend will continue at an increasingly rapid rate accompanied by a projected increase of over 2,600 per cent in mobile data transfers.

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Vauxhall Fans’ Man of the Match Vote Takes Twitter By Storm

England fans have made the headlines following their Man of the Match voting on the interactive website of lead sponsor Vauxhall during England’s 5-0 win against San Marino.

63 per cent of Three Lions supporters voted goalkeeper Joe Hart as their team’s best performer in a game where he only touched the ball 11 times.

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HOME NATIONS’ FOOTBALL SOCIAL MEDIA LEAGUE TABLE

England and Manchester United captain Wayne Rooney leads the way in the Home Nations football league table for social media followers.

The ranking has been compiled by Britain’s leading independent specialist sports PR and communications consultancy, Macesport, who manage the sponsorship activation for Vauxhall, the lead sponsor of Home Nations football.

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The revolution will be broadcast in 6-seconds

This is a guest post by Luca Massaro, Managing Director of We Play. We Play are a digital sports agency that specialise in commercialising the relationship between brands and sports fans.

Owned by Twitter and released less than two years ago, mobile storytelling platform Vine has so far been one of the great success stories of the social media revolution. Its rise has been meteoric in that time and few – if any – Internet users will not have stopped to watch one of the platform’s 1 billion daily loops. Suffice to say, Vine has changed the way marketing teams think of the medium of video.

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RFID DRIVES SOCIAL INTERACTION AT THE RYDER CUP

An update from this years event…

The introduction of Radio Frequency Identification (RFID) at this year’s Ryder Cup has proved a huge success with almost 45,000 interactions across the six day tournament, 23-28 September.

  • 46% of visitors pre-registered wristbands
  • 44,527 total interactions
  • 33 RFID social media touch points located across the course
  • Seven different activations to take part in, including BMW, Standard Life Investments and Sky Sports activations
  • 59,176 email accounts linked to wristbands
  • 44% of people who took part were aged 45-65
  • 5,818 miles walked by visitors on the ‘Walk the Course’ activation

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Europe retain the Ryder Cup – How it played out on social media

Yesterday saw the by then expected win for Team Europe as they took their 10-6 overnight lead from Saturday and turned it into a 16 1/2 – 11 1/2 win.

Over the course of the week, the buzz was building for the Gleneagles based tournament as the best players from the US and Europe went head-to-head.

But there were also big things happening away from the main play, as organisers looked to make it the most digital golf event ever.  With 3 main Twitter accounts being the ones to follow, with @rydercup, @rydercupEUROPE and @rydercupUSA. The event is also great in the fact that so many of players are very active on social media, especially Twitter. Giving fans great insights into what goes on behind the scenes.

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